Users see little reason to use site AI chatbots. To prove their value, chatbots must solve problems that existing site features don't.
Well-written informational microcopy should be clear, concise, and have character.
Outcome-oriented design shifts how we approach UX in the AI era. Instead of designing single interfaces, designers now define adaptive frameworks that respond to individual user goals rather than optimizing for average user needs.
Although AI is (usually) good at editing, it doesn’t mean good prompting practices should be ignored. These 3 tips will help take AI edits to the next level.
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Gain expertise with each heuristic so you can spot common design problems — and know how to fix them.
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