Carter Library

by Chuck Delaney

General Collection TR154 .D37 1999

Rich with seasoned advice and practical tools for conquering fears behind the camera, this book is a motivational guide for anyone wanting to advance in the world of photography as a career or hobby.

Following a review of basic equipment, training, and the digital revolution, the author outlines career avenues and options; ways to trigger inspiration; current photography trends and markets; grant information, creative business strategies, contests, clubs, and professional associations; business, legal, and ethical issues; and releases and copyrights. (barnesandnoble.com, from the publisher)

by Maria Piscopo

General Collection TR690 .P54 2001

The market for commercial photography has changed significantly since the highly praised first edition of The Photographer’s Guide to Marketing and Self-Promotion was published in 1987. This second edition brings the reader up to date, describing strategies that work in a market affected by an uncertain economic atmosphere and the explosion of new media. Seasoned photographer’s rep Maria Piscopo shows how to build a marketing plan incorporating self-promotion, advertising, direct marketing, and public relations. She explains how to find prospective clients and establish long-term relationships with them. Pricing, negotiating, computers, and other important topics are discussed, all in the context of developing an effective marketing plan that will allow photographers to use the conditions of the current market to their advantage. (barnesandnoble.com, from the publisher)

by Ellen Shapiro

General Collection NC1101.6 .S48 2003

A successful designer and design journalist explores the elusive relationship between designers and clients through interviews with high-profile client-designer teams, including Barnes & Noble’s Len Riggio and Peter Farago. Targeting two separate audiences, Shapiro first offers designers advice on how desirable clients choose design firms, how much direction they give, and how they evaluate work. For CEOs, managers, and entrepreneurs, he offers information on choosing a designer who will be a pleasure to work with, and who will best send the client’s message to investors and customers. Annotation ©2003 Book News, Inc., Portland, OR

by Matthew Williams

General Collection PN1992.94 .W495 2006

“Whether you are a teacher or a parent, technologically savvy or technologically challenged, Making Real-Life Videos provides step by step instructions on how to create exciting, personal documentaries. A learning tool for your students or your family, this accessible guide offers an overview of documentary filmmaking, basic production concepts and processes, and the skills that lead to successful real-life videos.” Classroom-friendly elements include a systematic training program with ten sample projects of various levels of difficulty and numerous exercises. (barnesandnoble.com, from the publisher)

by Dan Heller

General Collection TR690 .H43 2005

The ultimate digital-age resource for the serious amateur considering a career in photography and the professional wanting to take an existing business to the next level! Written by a professional photographer and Internet technology entrepreneur, this guide explains the fundamental shifts within the photography industry since the inception of digital imaging and the Internet. By explaining how business is done now, this book helps photographers understand what it takes to sell, deliver, and compete in today’s market. Eschewing the “one size fits all” approach of other guides, this book explores an extensive range of business models to help the reader determine the best approach for selling his or her own photography. Whether working with film or the latest digital equipment, photographers will find real-world insights to crucial topics such as: setting business expectations; applying business sense; marketing photography successfully; setting prices; selling prints; running a Web-based photography business; working with stock photography agencies; legally protecting images; and much more. Profitable Photography in the Digital Age includes special tips for photographers selling images for posters, postcards, and calendars, as well as a photography equipment list. Any photographer wanting to think smartly and analytically about his or her business will need this book. (amazon.com, from the publisher)

by Frank Van Riper

General Collection TR145 .V26 2002

When Frank Van Riper introduced his noted Talking Photography column at the Washington Post ten years ago, its enormous popularity quickly earned it cult status among photography buffs. His “splendid mix” of quirky anecdotes, unorthodox technical advice, and aesthetic meditations on everything photographic has hit a nerve among professional and amateur photographers, and his intimate accounts from his work behind the camera and in collaboration with his wife Judith Goodman have warmed the hearts of many. Now the Pulitzer-nominated writer, lifetime photographer, and untiring mentor of photography has assembled his most intriguing columns into a fascinating overview of his profession. (barnesandnoble.com, from the publisher)

by David B. Levy

General Collection NC1765 .L48 2006

Whether you want to break into the animation industry or “toon up” to a better career, this comprehensive guide will show you how. A filmmaker and animation artist surveys the field and shares the advice of more than one hundred professionals in the business of making toons – including Teddy Newton, character designer for The Incredibles; Steven Hillenburg, creator of SpongeBob SquarePants; John R. Dilworth, creator of Courage, the Cowardly Dog; executives from PBS Kids, Nickelodeon, Disney Channel, Comedy Central, the Cartoon Network, and many others. Learn how to: get the most out of school; build a portfolio that will get you work; cope with unemployment; keep your skills marketable for years to come; network effectively; learn from on-the-job criticism; and pitch and sell a show of your own. Also included are invaluable resources such as animation schools, societies, film festivals, studios, Web sites, and publications. (barnesandnoble.com, from the publisher)

edited by Michael Bierut, William Drenttel, and Steven Heller

General Collection NC997 .L6334 2006

This final installment in an acclaimed series offers astute–and controversial–discussions on contemporary graphic design from 2001 to 2005. The essays here takes stock of the graphic design writing published in professional and general-interest design magazines, as well as in blogs and Internet journals. Contributors include Milton Glaser, Maud Lavin, Ellen Lupton, Victor Margolin, Mr. Keedy, David Jury, Alice Twemlow, Jessica Helfand, Michael Dooley, Nick Curry, Emily King, and more. These prominent designers look at design as pop culture, design as art, politics, aesthetics, social responsibility, typography, the future of design–a wide-ranging and thought-provoking mix of ideas and information. Students, beginning graphic designers, and even veterans seeking fresh perspective will savor this collection. Last in the series that helped launch the design-criticism movement–and that pioneered anthologizing important graphic-design criticism–this volume will be the most provocative of all. (amazon.com)