hi, i'm rafa!

Growing up, my curiosity always drove me. I constantly asked "why?" and imagined creative solutions to problems. Whether starting a Barbie make-over "business" to fundraise supplies for underserved areas in Brazil or challenging everyday norms, I questioned why experiences couldn't be easier, more fun, and more inclusive. This drive to bring ambition into action has shaped my career.

Resume

As an Experience Strategist, my vision is 360°. I integrate strategy & UX, creativity, data, innovation, and media to design impactful customer experiences. I question "why?",

and then ask "how?" How can we solve every moment in the customers' journey?

But I don't problem-solve; I prefer "fun-solving" because the best ideas come when

we bring positivity and joy into the process.

Above all, I find fulfillment in helping others discover their “why” and pursue their passions. Through Leadership Talks and Coaching, I help rising talent develop their brand

so they can lead authentically, from the inside out.

LET'S UNLEASH EMPOWERING EXPERIENCES!