Hannah
fallback image
Look Ahead 2026

2025 has felt different for agencies everywhere. As the industry shifts in fundamental ways, this year’s Look Ahead focuses less on predictions and more on what’s already reshaping how agencies create value, partner with clients and lead into 2026.

Member Only
Image
Decisions 2026

Next Agency. Now. | Free for 4As Members
Washington, D.C. – February 11
Boston, MA – March 25
Join media, tech and data leaders to map the future.

Member Only
Two people working on laptops in an office setting. The foreground shows a man in a plaid shirt typing, with notes and coffee cups on the table, conveying focus.
4As Training Subscription Plan

A curated selection of training programs for your entire agency, all for one annual fee. Find courses for rising talent, managers and leaders. Empower your teams to help your agency succeed.

Member Only

Trending Topics

The latest updates, buzz and insights on topics 4As members are talking about.

AI Photo Booth Decisions

Artificial Intelligence

AI

It’s the technology we’ll all be using eventually. Get in front of the rumors and rhetoric with expert opinions and resources.

AI Photo Booth Decisions
A person wearing a New York Yankees cap, glasses, and a beige coat sits on stage holding a microphone, smiling. The background is softly lit in blue.

Media

Media

You’re the bridge between creative ideas and the audiences your clients are trying to reach. We’re here to support you.

A person wearing a New York Yankees cap, glasses, and a beige coat sits on stage holding a microphone, smiling. The background is softly lit in blue.
Image

Account & Project Management

Account & Project Management

Drive better processes, client relationships and results with actionable information, insight and resources.

Image
A man working at a desk in an office, using a laptop with a black monitor nearby, surrounded by a coffee cup, hand sanitizer, and notebooks.

Technology & Data

Technology & Data

Take advantage of innovation to drive performance and insight, internally and across campaigns.

A man working at a desk in an office, using a laptop with a black monitor nearby, surrounded by a coffee cup, hand sanitizer, and notebooks.
Image

Brand Strategy

Brand Strategy

Building and nurturing a strong, intentional agency brand helps attract and retain the right clients.

Image

Connect at 4As Events

Get first-hand insights when you meet, participate and engage with other members at our in-person and virtual events.

Image

02/11/2026

Decisions 2026: Washington, DC
Member Only
Promotional graphic for a '4As Webinar,' featuring a man participating in a video conference with four visible participants on his monitor, set against a blue background with bold text.

02/11/2026

Monthly Research Webinar
Member Only
Image

02/12/2026 - 03/26/2025

4As Team Leadership Certification – February Cohort
Member Only

4As News and Thought Leadership

Catch up with the latest and most relevant industry updates with our curated collection of stories.

Agency & Partner News

Catch up on the latest and most relevant industry updates.

02/10/2026

Brandon

Brandon Appoints Erin Regan as Chief Growth Officer

Brandon, a marketing agency built to make bold brands unstoppable, has named Erin Regan as its new Chief Growth Officer. In this role, Regan will lead client acquisition, identify new capability areas, and drive operational strategies to fuel the agency’s continued expansion.

Member Only

02/10/2026

&Barr

Ripley’s Believe It or Not! World Entertainment Selects &Barr as Their Agency of Choice

&Barr announces it has been selected by Ripley’s Believe It or Not! World Entertainment as its agency of record, where it will lead with paid digital media strategy and execution.

Member Only

02/10/2026

Mower

Mower Named Chervon’s Creative and Strategy Agency of Record

Mower has been selected by Chervon, a global leader of power tools and outdoor power equipment, as Agency of Record (AOR) for creative and strategy, supporting the company’s portfolio of B2B and consumer brands including EGO, EGO Commercial, FLEX and SKIL.

Member Only

02/09/2026

Toni Lee Communications

Allen & Gerritsen Names Cherie Johnson Head of Media

​Allen & Gerritsen (A&G) has appointed Cherie Johnson as its Head of Media, the capstone hire in its two-year journey to redefine modern media in an integrated creative agency. Cherie’s arrival marks the final piece of a strategic overhaul designed to bridge the gap between human creativity and the technical precision of an AI-assisted world.

Member Only

02/05/2026

AbelsonTaylor Group

Tim Moore Joins AbelsonTaylor Group as VP, Creative Director

AbelsonTaylor Group, a leading independent healthcare marketing and communications agency, is pleased to announce that award-winning creative leader Tim Moore has joined the agency as Vice President, Creative Director. Moore brings more than 20 years of experience leading integrated creative work for Fortune 500 brands across health and wellness, CPG, retail, and experiential marketing.

Member Only

02/04/2026

Terri & Sandy

Terri & Sandy Names Dylan Prill First Head of Growth, Strengthening Leadership Team Amid Agency Expansion

Independent advertising agency Terri & Sandy has named Dylan Prill as its first Head of Growth, marking the latest expansion of its senior leadership team and the agency’s continued investment in top-level senior talent.

Member Only

02/04/2026

Direct Digital Holdings | Orange 142

Orange 142 Wins Two 2025 MarCom Awards for Emerald Isle Realty Digital Campaign

Campaign delivered measurable impact across paid search and organic social.

Member Only

01/29/2026

Infillion

Infillion Relaunches Industry’s First Agent-Native Composable Platform

Infillion announced a comprehensive company relaunch, positioning itself as the industry’s first agent-native media execution platform designed to eliminate the false choice that has plagued programmatic advertising: rigid walled gardens or expensive vendor sprawl.

Member Only

01/29/2026

Brandon

Brandon Hires David Estrada to Serve as Associate Creative Director

Brandon, the independent, full-service, integrated marketing agency, has hired David Estrada to serve as Associate Creative Director. Estrada brings 14 years of diverse experience across journalism, filmmaking, advertising, global content production, creative storytelling and leadership to his role.

Member Only

01/29/2026

Yes&

Yes& Acquires Symmetri Marketing Group

Yes&, the independent fully integrated marketing agency, today announced it has acquired Symmetri Marketing Group, the Chicago-based B2B branding, marketing and digital agency. Symmetri will operate under the Yes& brand name.

Member Only


Your Career.
Our Resources.

From internships and career development to best practices and continuing education, take advantage of these actionable resources to achieve your goals.

Image
4As Coaching for Growth

4As Coaching for Growth In today’s business environment, coaching is a powerful tool for growth, enhancing performance, and…

Member Only
Two people working on laptops in an office setting. The foreground shows a man in a plaid shirt typing, with notes and coffee cups on the table, conveying focus.
4As Training Subscription Plan

A curated selection of training programs for your entire agency, all for one annual fee. Find courses for rising talent, managers and leaders. Empower your teams to help your agency succeed.

Member Only
Close up of woman sitting in an office and working on a laptop

4As Agency Search Tool

Starting a new agency search? Looking for a contact? Exploring opportunities? Start your agency search here.