Acronym

We turn wild ideas into real things

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Serious work, unserious energy.
We turn ambitious, slightly unhinged ideas into real experiences, built with expert craft, human collaboration, and sleeves-rolled-up precision.
Show me the work
  • 001 DISCOVER
  • 002 PROTOTYPE
  • 003 LOCK IN
  • 004 PERFECT IT
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15M+
PEOPLE STOPPED TO STARE

Data shows what worked

300+
EXPERIENCES BUILT AND LAUNCHED
18 COUNTRIES, 14 TIME ZONES
REPEAT CLIENTS
73%
STAYED LONGER THAN PLANNED
0
SECONDS OF BORING

Years of unique projects leave behind strange facts and discoveries.

FIELD NOTE 006
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To introduce Thing in our opening scene, we keyed out actor Victor Dorobantu’s blue VFX suit so only the hand remained.

NETFLIX HOUSE - EVE OF THE OUTCASTS
FIELD NOTE 005
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5,500 drones filled 950 feet of sky, setting the U.S. record for the largest drone light show.

NETFLIX - STRANGER THINGS FINALE
Field Note 004
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Figma Make toured nearly 12,000 miles, from San Francisco to Paris to Tokyo.

Figma - Make Global
Field Note 003
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Our scaled USCSS Maginot at SXSW was built at 1:164 scale.

FX Alien Earth - SXSW
Field Note 002
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Pennywise required four hours of SFX makeup before roaming the streets.

HBO Welcome to Derry - Global Balloon Stunt
Field Note 001
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Beyoncé named the robots we programmed for the Cowboy Carter tour: Flo, Rob-erta, and Linda.

Beyonce - Cowboy Carter Tour
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Daniel L. — Hand-poked tattoo stippling
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Paul — Freestyle rapping on the morning commute
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Aki — Riso printing experiments and homemade granola
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Aaron S. — Urban wandering in unfamiliar cities
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Steven — Practicing Ikebana like meditation
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Saumil — iPhone filmmaking experiments
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Mark — Redesigning his tortoise’s habitat
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Mikey — Engineering the perfect cocktail
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Aaron M. — Claymation that takes hours for seconds of magic
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Frazier — Painting Bob Ross–style landscapes for his living room