Grow your brand with bol Retail Media

With our data-driven advertising solutions, we help you make an impact on your audience

Happy entrepreneurs giving eachother high-five on the shoulders of colleagues

Making meaningful connections count

Bol is one of the most loved brands in the Netherlands and Belgium. We’re trusted and credible among millions of active shoppers. Through bol Retail Media, you can put your brand in front of all these people, with an ecosystem designed to help brands grow in tomorrow’s media landscape.

Together, we make sure your brand keeps moving forward. Every impression matters, every interaction contributes to your results, and every campaign helps your brand grow.

Step in today, because the successful brands of tomorrow are already growing with bol. Together, we’ll make sure your brand stays ahead.

Discover more about bol Retail Media

How bol Retail Media helps brands grow

Trusted brand for millions of shoppers

Bol is one of the most beloved brands in the Netherlands and Belgium. With bol Retail Media, you can showcase your brand to all these people — using an ecosystem that helps brands grow in tomorrow’s media landscape.

Wereldbol

Trusted brand for millions of shoppers

Full-Funnel Focus

Tens of thousands of partners offer their items on bol.com — and everyone’s competing for the shopper’s attention. So, how do you make sure they buy your item instead of your competitor’s? It all comes down to three things: visibility, engagement, and conversion.

pizza punten

Full-Funnel Focus

Wide and relevant reach

With bol Retail Media, you give your brand a growth boost. We combine precise targeting capabilities with large-scale reach, allowing you to connect with a wide audience of shoppers at the right moment with a message that’s relevant to them. This way, you achieve measurable, real results.

telraam

Wide and relevant reach

Data-driven customer insights and precise targeting

What makes us unique is that we close the loop between media and results. With our data ecosystem, you not only reach the right audience but also see immediately what it delivers.

lego blokken

Data-driven customer insights and precise targeting

Easy-to-use tools

With the easy-to-use advertising tools in your sales account, you can set up campaigns in no time. Intuitive, clear, and directly connected to your sales data. And with smart analytics, you instantly see how your ads are performing—making it easy to optimise for even greater success.

Rubiks cube

Easy-to-use tools

The #1 retail platform

in the Netherlands & Belgium

47M
items
for sale
112M
visitors
per month
13.7M
customers
in the Netherlands & Belgium
Most loved
retail brand
with the highest engagement on social media

Discover what we can do for you

Microfoon

Media solutions

Want to stand out, stay top of mind, or boost your sales? Our media solutions help you gain visibility, create demand, and deliver real results.

Discover our media solutions
origami

Data solutions

The right data helps you identify growth opportunities, understand customer behaviour, and turn insights into results.

Discover our data solutions
bullseye

Creative solutions

Burobol, our in-house creative studio, knows the shopper and what works. We turn insights into campaigns that grow your brand in both visibility and value.

Discover our creative solutions

Stand out at every stage of the customer journey

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propositie video

Proven results

Here’s what we can achieve together (and more):

  • Reach new audiences
  • Tell your brand story
  • Maximise conversion
Discover our case studies
duim omhoog

Hot off the press

Nele Vanhecke (Sales Manager Retail Media) and Hans ten Have (Head of Market at bol)
News update

E-commerce & Retail Media: Belgium Is Ready for More Growth!

At the Belgian Brands Association (BABM) event on June 12 in Belgium, Nele Vanhecke (Sales Manager Retail Media) and Hans ten Have (Head of Market at …

Unilever and bol Join Forces to Build Brand Preference Through Retail Media
News update

Unilever and bol Join Forces to Build Brand Preference Through Retail Media

Retail media is rapidly evolving into a fully-fledged channel for brand building. Anna Westerink, Retail Media Lead at Unilever, and Jan Warmolt Bödek…

Vivienne Schuuring, Ronald ter Voert and Stefan Brzozowski
News update

The ‘OneUp-campaign’ via bol Retail Media

Retail Media is growing rapidly, offering brands new opportunities to both sell and boost their brand. Versuni demonstrates this with the launch of th…

Question about retail media?

All the important info in one place

Bol Retail Media has the largest retail reach in the Netherlands and Belgium, combined with rich first-party data and advanced targeting capabilities. Additionally, we ensure that ads are naturally integrated into the shopping journey, which increases impact and effectiveness.

We provide real-time insights and detailed reports on reach, engagement, and conversion. We continuously work on improving measurability and provide brands with clear benchmarks to maximize the impact of their retail media strategy.


No, Retail Media is much more than just conversion! With bol Retail Media, you can build your brand across the full funnel – from awareness and consideration to purchase. Thanks to our insights into the customer journey, we help brands stay top-of-mind and build brand preference.

With Display Onsite! These ads are shown as native banners in bol's style to your desired audience while they browse the website. This boosts your visibility and leads potential customers directly to your product or landing page.


Absolutely! With Display Offsite, you can display banners on other websites. You can choose to use banners in bol's style or your own branding. This way, you can expand your reach and visibility to a broader audience.