How bol Retail Media helps brands grow
Trusted brand for millions of shoppers
Bol is one of the most beloved brands in the Netherlands and Belgium. With bol Retail Media, you can showcase your brand to all these people — using an ecosystem that helps brands grow in tomorrow’s media landscape.

Trusted brand for millions of shoppers
Full-Funnel Focus
Tens of thousands of partners offer their items on bol.com — and everyone’s competing for the shopper’s attention. So, how do you make sure they buy your item instead of your competitor’s? It all comes down to three things: visibility, engagement, and conversion.

Full-Funnel Focus
Wide and relevant reach
With bol Retail Media, you give your brand a growth boost. We combine precise targeting capabilities with large-scale reach, allowing you to connect with a wide audience of shoppers at the right moment with a message that’s relevant to them. This way, you achieve measurable, real results.

Wide and relevant reach
Data-driven customer insights and precise targeting
What makes us unique is that we close the loop between media and results. With our data ecosystem, you not only reach the right audience but also see immediately what it delivers.

Data-driven customer insights and precise targeting
Easy-to-use tools
With the easy-to-use advertising tools in your sales account, you can set up campaigns in no time. Intuitive, clear, and directly connected to your sales data. And with smart analytics, you instantly see how your ads are performing—making it easy to optimise for even greater success.









