Benchmark top players, master the genre
Compare market leaders instantly. Let AI identify winning trends to replicate success.
The Comparison Deck
- Whiteout Survival500k+Total Ads
Sustain
- Kingshot120k+Total Ads
Sprint Period
- Last War:Survival300k+Total Ads
Top Clips
Icy Survival
Snake
Left/Right
AI Insight: SLG + Hybrid Gameplay
- 💎Winning Hook: Top ads use "Instant Hooks + FastCuts", showcasing minigames in the first 3s.
- 🎯Ad Strategy: Video creatives dominate ( >80% ) ,focusing on T1 markets like


. - 💡Trend: "SLG + Casual Minigame" is the standard. Recommend testing creatives with "High-Feedback Mechanics"

Uncover strategies with AI insights
Get AI insights into top publishers' tactics, lifecycles, and regional focus.

Founded in 2004
Playrix
RussiaNo.3
Puzzle Publisher
1.8M+
Total Ads
20k+
Active Ads
99+
Regions
Match-3
Simulation
Casual
Card
2025 H2 Ad Overview

AI Insights
Trend: Sustained decline in H2 ad volume. Top titles dropped over 20% MoM in Nov.
Focus: Budget heavily concentrated on top 3 evergreen titles. Minimal spend on new games
Top Games

#1
Township

#2
Gardenscapes

#3
Homescapes
Top Countries

#1
10%

#2
7%

#3
3%
Select creatives, ask questions
Ask for what you want and our AI analyzes the creative strategy for you to boost your ROI.
Choose a label
Top 10 Creatives by Impressions
Summarize and analyze ad content strategies.
Generating...
- Core Element Extraction:
- Left/Right Conflict(Key Plot Device)
- Real Person Review(Builds Trust)
- Fast-Paced Sound Effects(Boosts Watch Time)
- Production Suggestions:
- 3 Plot Templates(Conflict / Growth / Failure Reversal)
- 12 Variations(Mix Endings + Voiceovers)



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Visuals

Ad Strategy

BGM

Script

Performance

Voiceover