Advisor Today

Protecting What Matters Most: Thomas Petersen’s Journey and Legacy in Disability Insurance

mborsuk@naifa.org (Michele Borsuk) — Fri, 29 May 2026 18:29:09 GMT

Thomas Petersen did not set out to build a career in insurance. In fact, for much of his early life, he ran in the opposite direction.

Growing up in a family deeply rooted in the business, insurance was a constant presence at the dinner table. His father, who entered the disability insurance field in the late 1940s after witnessing firsthand how the lack of coverage cost his own family their farm, viewed the profession as a calling. To him, disability insurance was not a product. It was a way to protect livelihoods and preserve dignity in moments that could otherwise be devastating.

Social Security Literacy Is a Missing Link in Retirement Income Planning

bsuchanek@naifa.org (NAIFA) — Thu, 28 May 2026 20:32:03 GMT

For many Americans, the Social Security claiming decision feels simple. They log into their Social Security account, review the estimated monthly benefit amounts, and decide when to begin payments. But as Martha Shedden, president and co founder of the National Association of Registered Social Security Analysts, explained during NAIFA’s recent webinar, Social Security literacy goes far beyond choosing a claiming age.

Launch of 530A Accounts App Signals Major Opportunity for Financial Advisors

bsuchanek@naifa.org (NAIFA) — Thu, 28 May 2026 16:19:48 GMT

This week marked another important step toward the launch of 530A “Trump Accounts,” as the U.S. Department of Treasury confirmed that the app millions of Americans will use to manage these accounts for their children is set to launch today.

There Is a Life-Size Bronze Giraffe Standing along Main Street : And it tells you everything you need to know about Paul Szkotak

membernews@naifa.org (NAIFA Membership) — Fri, 22 May 2026 14:29:17 GMT

Most people picture a financial advisor as someone who followed a straight path, graduated, got licensed and built a career. Someone who always had things neatly planned, never missing a step. Paul Szkotak, ChFC took a different route, one shaped by experience, not perfection. It is “realness” that’s obvious in the way he meets people where they are without judgment.

Congressional Conference opens as members prepare to advocate on behalf of industry, clients

bsuchanek@naifa.org (NAIFA) — Tue, 19 May 2026 09:42:30 GMT

NAIFA members from across the country gathered in Washington, D.C., on Monday, May 18, for the 2026 Congressional Conference to advocate for their industry, their clients, and the financial security of Main Street America. The annual conference opened at the Capitol Hilton with a full day of policy briefings, advocacy training, and strategy sessions designed to prepare members for meetings with lawmakers on Capitol Hill.

Panel examines “Peak 65” and the future of financial security

bsuchanek@naifa.org (NAIFA) — Mon, 18 May 2026 21:21:46 GMT

As America faces a historic surge in retirements, a panel at NAIFA’s 2026 Congressional Conference examined what the industry and policymakers must do to prepare for the growing demands of an aging population. Moderated by Punchbowl News policy reporter Brendan Pedersen, the panel featured NAIFA CEO Kevin Mayeux, CAE, NAIFA President Christopher L. Gandy, LACP, and ACLI’s Jill Kozeny, who discussed the challenges surrounding retirement income, healthcare costs, and long-term financial security.

A Second Act Done Right: Mike Davis on Reinventing His Career and Championing the Industry

mborsuk@naifa.org (Michele Borsuk) — Fri, 15 May 2026 12:51:43 GMT

Michael Davis, CFP, ChFC, CLU, CLTC, didn’t follow a traditional path into financial services, but his journey reflects a pattern that’s common among some of the most committed advisors, a mid-career realization that success without balance isn’t sustainable. After nearly two decades in the auto industry, where he had worked his way into upper management and built a strong income, Mike reached a turning point. The long retail hours and constant demands of the job were taking a toll, especially with a young family at home. A moment that stuck with him was driving to work on a holiday morning and seeing other families spending time together, something his career rarely allowed. Within months, he made the decision to step away and start over.

Designing for Dignity and Independence

Zack Huels — Tue, 12 May 2026 17:11:39 GMT

How Esther Greenhouse Is Helping Advisors Protect Clients Beyond the Portfolio

Esther Greenhouse, President of Silver to Gold Strategic Consulting, works at the intersection of aging, design, and financial security. Silver To Gold is a financial gerontology consultancy, a B2B firm providing expertise in aging to financial planning and long term care insurance firms so they can provide holistic planning and unique support to the generations. As an environmental gerontologist, Esther is an expert in the relationship between older adults and the built environment. For 30 years, she has been working with organizations to help them understand, and positively shape, how housing and community design directly affect long term care needs, family caregiving, and financial outcomes.

Holistic Advising Using Home Equity

bsuchanek@naifa.org (NAIFA) — Tue, 12 May 2026 16:42:09 GMT

Home equity is often one of the largest assets clients hold in retirement, yet it is frequently overlooked in the planning process. For clients age 55 and older, housing wealth can help strengthen retirement income strategies, improve liquidity, and address risks tied to longevity, healthcare costs, and market volatility.

Financial Professionals to Gather in Washington for NAIFA’s Congressional Conference

bsuchanek@naifa.org (NAIFA) — Mon, 04 May 2026 16:33:24 GMT

Financial professionals from across the country will gather May 18–19 in Washington, D.C., for the National Association of Insurance and Financial Advisors’ (NAIFA) 2026 Congressional Conference, the industry’s leading grassroots advocacy event.

Roger A. Diehl, LUTCF: A Career Built on Service, Leadership, and Longevity

mborsuk@naifa.org (Michele Borsuk) — Fri, 01 May 2026 14:48:51 GMT

At Prudential Advisors, Roger A. Diehl, LUTCF, has built a career defined by dedication, adaptability, and a genuine passion for helping others. A NAIFA member since 1980, Roger’s journey in the financial services industry spans more than four decades. He was recently recognized with a certificate honoring 45 years with Prudential, a milestone that reflects both his commitment and impact.

It’s Time to Plan for May’s Disability Insurance Awareness Month

bsuchanek@naifa.org (NAIFA) — Thu, 30 Apr 2026 17:49:54 GMT

May is Disability Insurance Awareness Month (DIAM), a national awareness
campaign that Life Happens, a NAIFA community, created and coordinates each
year, and we encourage you to participate.

From Threads to Strength: Why Advocacy and Association Membership Matter More Than Ever

bsuchanek@naifa.org (NAIFA) — Mon, 27 Apr 2026 22:16:42 GMT

At this year’s Medicarians conference, one message came through loud and clear: if you’re not engaged in advocacy, you’re leaving your profession and your clients vulnerable. In a panel featuring NAIFA CEO Kevin Mayeux, CAE Nicole LePetri of NABIP, and Ronnell Nolan of Health Agents for America, the conversation centered on the critical role associations play in protecting agents, advancing the profession, and ensuring consumers continue to have access to trusted guidance. Across organizations and specialties, the panelists reinforced a shared truth: decisions that shape your business are being made every day and if you’re not at the table, someone else is making them for you.

Strategy First: How David L. Anderson Is Helping Clients Gain Greater Confidence in Their Financial Lives

mborsuk@naifa.org (Michele Borsuk) — Fri, 24 Apr 2026 13:26:44 GMT

Since 2004, David L. Anderson has been a committed member of NAIFA, building his career in Pensacola, Florida, with a clear sense of purpose. As the founder of Nautilus Financial Strategies, his work is grounded in the belief that financial success is not just about accumulation, but about helping individuals better understand their financial picture and make informed decisions.

Claim Your Chance at a VIP 4th of July

bsuchanek@naifa.org (NAIFA) — Mon, 20 Apr 2026 18:05:32 GMT

$10 Could Buy You the Best 4th of July of Your Life!

2026 PAC Madness: Utah Wins Victory Bracket, Iowa Wins Redemption Bracket

bsuchanek@naifa.org (NAIFA) — Mon, 20 Apr 2026 16:51:23 GMT

Congratulations to our 2026 PAC Madness champions!

John Perras: Evolving with the Industry, Leading with Purpose

mborsuk@naifa.org (Michele Borsuk) — Fri, 17 Apr 2026 13:42:53 GMT

At Pinnacle Wealth Advisors, John Perrashas built a career defined by adaptability, relationships, and a deep commitment to serving clients through every stage of life. Based in Grand Rapids, Michigan, his journey into the financial services profession began in an unexpected way but quickly evolved into a lifelong calling.

Semmes Hughs: A Career Built on Relationships, Expertise, and Lasting Impact

membernews@naifa.org (NAIFA Membership) — Fri, 10 Apr 2026 13:30:00 GMT

For Semmes Hughs, a career in the insurance and financial services industry was both a natural path and a purposeful choice. Inspired early on by his father’s work as a property and casualty agent, and influenced by family already exploring the profession, he entered the business with a clear direction and an open mind. What began as an initial interest quickly evolved into a lifelong career centered on helping others and solving complex problems.

Trump Accounts: A Promising Start, But Advice Will Make the Difference

bsuchanek@naifa.org (Kevin Mayeux) — Wed, 08 Apr 2026 14:48:57 GMT

The rollout of “Trump Accounts” (530As) is beginning to take shape, and recent announcements from the U.S. Treasury signal real momentum behind the program. With BNY Mellon serving as financial agent and Robinhood as the initial technology partner, the infrastructure for these accounts is coming into focus.

The Secondary Market for Life Insurance: Current Trends and New Applications

bsuchanek@naifa.org (NAIFA) — Thu, 02 Apr 2026 19:37:45 GMT

Financial professionals are increasingly being asked to evaluate all available options when a client’s life insurance policy no longer aligns with their goals. As the secondary market for life insurance continues to grow, understanding how and when to incorporate life settlement strategies into planning conversations has become an important part of delivering comprehensive guidance.

Join NAIFA on Tuesday, April 28 from 12:00 pm to 1:00 pm Eastern for a webinar exploring how the secondary market for life insurance is creating new planning opportunities for financial professionals. Sponsored by Coventry, this session will focus on the trends driving market growth and how these strategies are being applied in real client situations.

Peter Hershon, Senior Vice President of Account Services at Coventry, will lead the discussion. With more than two decades of experience in life insurance and life settlements, Hershon brings a deep understanding of the marketplace and the evolving role these solutions play in financial planning. He will walk attendees through the most common applications advisors are using, including term settlements, policy replacement strategies, and retained death benefit options.

Brian H. Ashe: A Lifetime of Leadership, Advocacy, and Impact

membernews@naifa.org (NAIFA Membership) — Thu, 02 Apr 2026 14:16:20 GMT

At Brian Ashe and Associates, Ltd., Brian H. Ashe has built a career that spans decades of experience, defined by leadership, service, and an unwavering commitment to both clients and the financial services profession. Based in Palm Beach Gardens, Florida, his journey began with a simple suggestion and evolved into a legacy of influence at the local, state, national, and international levels.

April Brings a Focus on Financial Literacy

bsuchanek@naifa.org (Kevin Mayeux) — Wed, 01 Apr 2026 13:30:00 GMT

Each April, NAIFA is proud to recognize and promote Financial Literacy Month. Consumers with a strong understanding of financial concepts are much less likely to suffer money-related stress or hardships. They are more likely to effectively manage debt, develop written financial plans, create and achieve financial goals, prepare for retirement, and purchase financial risk-protection products. Financial literacy strengthens families, American communities, and the economy.

NAIFA’s Journal of Financial Service Professionals Earns Prestigious Trendy Award

bsuchanek@naifa.org (NAIFA) — Thu, 26 Mar 2026 14:07:04 GMT

NAIFA is proud to announce that the Journal of Financial Service Professionals has been honored with a 2026 Trendy Award in the category of Best Monthly Professional Society Magazine, recognizing excellence in association publishing and communications.

The Business Owner Playbook: From Bonus Plans to Buy-Sell Solutions

bsuchanek@naifa.org (NAIFA) — Wed, 25 Mar 2026 09:18:37 GMT

Business owners represent one of the most important planning opportunities for financial professionals today. With estate tax thresholds at historically high levels, many planning conversations are shifting toward strategies that help business owners reward key employees, protect their companies, and prepare for long-term transitions.

Reignite Your Business with NAIFA's SkillSet Powered by Trustworthy Selling

bsuchanek@naifa.org (NAIFA) — Tue, 24 Mar 2026 12:15:00 GMT

SkillSet powered by Trustworthy Selling® is an in-person, collaborative learning experience that delivers practical, field-tested skills that advisors can use immediately to grow their business, deepen client relationships, and elevate how they show up in client conversations. NAIFA members attending this year’s Congressional Conference have an extraordinary opportunity take advantage of this program at special session on Sunday, May 17 (the day before Congressional Conference) at NAIFA’s headquarters in Arlington, VA. NAIFA members receive $100 off of this SkillSet powered by Trustworthy Selling® experience. A separate registration is required, so act today!

Hear what NAIFA member Joey Davenport, President of the Hoopis Performance Network, has to say about the SkillSet powered by Trustworthy Selling® experience:

The Paul S. Mills Scholarship Program Seeks Applicants

bsuchanek@naifa.org (NAIFA) — Mon, 23 Mar 2026 19:16:52 GMT

Do you know a student pursuing a degree in insurance or financial services? Or do you have connections with a college or university? If so, please help NAIFA spread the word that the deadline for the Paul S. Mills Scholarship program is March 31. The program, administered by NAIFA's Foundation for Financial Service Professionals, offers scholarships to students pursuing degrees in finance, accounting, insurance or risk management, actuarial sciences, personal financial planning, and related fields.

Why Grassroots Advocacy Matters More Than Ever

bsuchanek@naifa.org (NAIFA) — Wed, 18 Mar 2026 15:10:31 GMT

In today’s evolving political environment, one thing is clear: influence in Washington is changing.

Nominate the 2026 Terry Headley Lifetime Defender by March 31

bsuchanek@naifa.org (NAIFA) — Tue, 17 Mar 2026 12:18:36 GMT

The March 31 deadline to nominate an outstanding NAIFA member to receive one of the association’s most prestigious honors, the Terry Headley Lifetime Defender Award, is fast approaching. The Terry Headley Lifetime Defender Award recognizes a current NAIFA member who shows exemplary service to their profession, colleagues, and clients through their political advocacy and support of NAIFA's political action committees.

NAIFA Governance Committee Considering Candidates for the 2027 Board of Trustees

bsuchanek@naifa.org (NAIFA) — Mon, 16 Mar 2026 19:24:13 GMT

The NAIFA Governance Committee is accepting applications from members who wish to be considered as candidates for the 2027 NAIFA Board of Trustees and Secretary.

Show Your NAIFA Pride: Find the Outfit That Fits Your Professional Style

membernews@naifa.org (NAIFA Membership) — Wed, 11 Mar 2026 17:02:45 GMT

Being a NAIFA member isn’t just something you do; it’s something you represent! Whether you’re attending an industry event, meeting with clients, or advocating on Capitol Hill, you’re part of a professional community that stands for expertise, ethics, and service.

NAIFA Opens Nominations for Prestigious Industry Awards

bsuchanek@naifa.org (NAIFA) — Tue, 10 Mar 2026 20:04:33 GMT

Nominations accepted March 15 through June 30

Call for Nominations: 2026 NAIFA Quality Award

bsuchanek@naifa.org (NAIFA) — Tue, 10 Mar 2026 15:22:44 GMT

Call for Nominations: 2026 NAIFA Quality Award
Application Deadline: June 30, 2026

NAIFA Remembers Industry Leader and Advocate Marvin H. Feldman

bsuchanek@naifa.org (NAIFA) — Thu, 05 Mar 2026 16:46:34 GMT

The National Association of Insurance and Financial Advisors (NAIFA) mourns the passing of Marvin H. Feldman, CLU, ChFC, RFC, a respected industry leader, mentor, and lifelong advocate for the importance of life insurance and financial protection. Feldman passed away March 4, 2026, in Palm Harbor, Florida, surrounded by his family.

NAIFA Strengthens Initiative to Grow Group Sales

bsuchanek@naifa.org (NAIFA) — Mon, 02 Mar 2026 21:23:52 GMT

ARLINGTON, VA — With a keen aim to grow the number of financial professionals involved in the industry’s oldest and largest professional association, the National Association of Insurance and Financial Advisors (NAIFA) has appointed Gwenn Marsh as Senior Director, Group Membership Sales. This newly created role will help bolster NAIFA’s efforts at engaging the next generation of insurance and financial advisors in the profession.

NAIFA and Brokers Ireland Launch Global Partnership to Elevate Professional Development and Industry Advocacy

bsuchanek@naifa.org (NAIFA) — Mon, 02 Mar 2026 19:32:45 GMT

Arlington, VA (March 2, 2026) — The National Association of Insurance and Financial Advisors (NAIFA) and Dublin-based Brokers Ireland have announced a new strategic international partnership focused on professional development, thought leadership, and public policy collaboration. The agreement reflects a shared commitment to strengthening the insurance and financial service profession while expanding opportunities for advisors and brokers in both countries.

NAIFA Selects James Lammers as the Kenneth Black Jr. Leadership Award Winner

bsuchanek@naifa.org (NAIFA) — Thu, 26 Feb 2026 16:27:32 GMT

The Omaha, Nebraska financial professional has served as an inspirational leader within NAIFA and the Society of Financial Service Professionals.

NAIFA Honors KHI Solutions as the 2025 100% Agency of the Year

membernews@naifa.org (NAIFA Membership) — Tue, 24 Feb 2026 15:11:19 GMT

NAIFA 100% Agencies ensure that every eligible producer within their ranks is a current and active NAIFA member.

NAIFA is proud to recognize KHI Solutions of Fort Dodge, Iowa, as the recipient of the 2025 NAIFA 100% Agency of the Year Award.

KHI Solutions, led by owners Brenda Eckard and Lynn Schreder and VP of Finance & Operations Misty Bethel, exemplifies the values and professionalism that define NAIFA’s membership. With over 30 NAIFA members across their team, KHI’s ongoing commitment to excellence, ethical service, and full participation makes them a standout example of what it means to be #NAIFAProud.

We Need Your Input on Succession Planning & Professional Development

bsuchanek@naifa.org (NAIFA) — Mon, 23 Feb 2026 19:23:27 GMT

The profession is facing a major transition. Over the next decade, an estimated 100,000 financial advisors (nearly 40% of the workforce) are expected to retire, putting 42% of industry assets in motion. Yet more than one in four advisors do not have a succession plan.

InvestmentNews Magazine Calls for Nominations of Top Female Advisors

bsuchanek@naifa.org (NAIFA) — Mon, 23 Feb 2026 19:07:59 GMT

NAIFA is partnering with InvestmentNews magazine in a call for nominations for top advisors who will be celebrated in the magazine’s 2026 Special Reports.

Comprehensive Estate Planning: Your Competitive Edge for 2026

bsuchanek@naifa.org (NAIFA) — Fri, 20 Feb 2026 16:12:55 GMT

Estate planning continues to evolve, and 2026 is shaping up to bring important developments that financial professionals cannot afford to overlook. From tax updates to shifting rules around inherited retirement accounts, staying current is essential to delivering meaningful value to clients.

Social Security Literacy and Income Planning: The Missing Link in Insurance and Financial Advice

bsuchanek@naifa.org (NAIFA) — Fri, 20 Feb 2026 15:51:48 GMT

NAIFA’s upcoming webinar, "Social Security Literacy and Income Planning: The Missing Link in Insurance and Financial Advice", focuses on one of the most influential yet frequently oversimplified components of retirement planning.

Legacy. Preparation. Greatness. A Call to Advisors

bsuchanek@naifa.org (NAIFA) — Fri, 20 Feb 2026 02:22:30 GMT

In his address to FSP Institute attendees Feb. 19 in Orlando, NAIFA President Christopher Gandy welcomed the NAIFA members with a powerful reminder: This gathering represents more than advanced education; it represents the future of a profession built on more than 130 years of purpose.

The Truth Regarding Financial Resolutions

Ike Trotter — Wed, 18 Feb 2026 19:19:34 GMT

Current data continues to bear out the fact that new year’s resolutions do not stick. In fact, of those who set financial resolutions at the beginning of each new year, statistics tell us that 64% have already given up on them by the end of January. Sadly, just 9% successfully stick with their resolutions throughout the whole year.

NAIFA and Coventry Announce Newly Expanded Relationship

bsuchanek@naifa.org (NAIFA) — Tue, 17 Feb 2026 14:42:55 GMT

Under the agreement, Coventry will be NAIFA’s national Gold sponsor in the category of life settlements.

The National Association of Insurance and Financial Advisors (NAIFA) and Coventry have formalized a category-exclusive national sponsorship designed to expand advisor education and access to resources related to life settlements and the secondary market for life insurance. Coventry will serve NAIFA’s members as the exclusive life settlement category Gold sponsor, supporting NAIFA’s national activities and events.

NAIFA Community: Members in Action

bsuchanek@naifa.org (NAIFA) — Thu, 12 Feb 2026 19:54:18 GMT

“NAIFA Community: Members in Action” is a new publication that tells the stories of NAIFA members by showing how they make the most of NAIFA’s Advocate, Educate, Differentiate membership promise. NAIFA CEO Kevin Mayeux writes that the report “highlights the deeds and achievements of 10 extraordinary NAIFA members and contributors and demonstrates how their participation in the NAIFA experience has boosted their professional success and helped them better serve industry colleagues, clients, and others within their spheres of influence. Each one is a microcosm, representing the ways that thousands of financial professionals also make the most of their NAIFA experiences to bolster their own success and benefit others.”

The Paul S. Mills Scholarship Program Seeks Applicants

bsuchanek@naifa.org (NAIFA) — Mon, 09 Feb 2026 21:11:23 GMT

NAIFA's Foundation for Financial Service Professionals seeks applicants for the Paul S. Mills Scholarship program. The program offers scholarships to students pursuing degrees in financial service related fields, including finance, accounting, insurance or risk management, actuarial sciences, and personal financial planning. The application deadline is March 31.

Christopher Cain, CLU - 50 Year National Quality Award Recipient

membernews@naifa.org (NAIFA Membership) — Fri, 06 Feb 2026 21:12:46 GMT

Christopher Cain, CLU, is a loyal NAIFA member who has spent more than five decades building a career defined by service, consistency, and enduring client relationships. A member since 1973, Chris is being recognized as a 50-year National Quality Award Recipient—an extraordinary achievement that reflects a lifetime commitment to professionalism and excellence in the financial services industry.

Explore the Medicarians Vegas 2026 Agenda

bsuchanek@naifa.org (NAIFA) — Mon, 02 Feb 2026 20:39:28 GMT

A First Look at the Medicarians Vegas 2026 Agenda

NAIFA is proud to partner with Medicarians Vegas 2026, the largest gathering of senior health and wealth distribution professionals, bringing together 5,500+ stakeholders across the full value chain of carriers, health plans, distribution partners, and solution providers shaping the industry today.

Preview The Agenda
Over 250+ speakers will take the stage at Medicarians Vegas across 2.5 packed days of content.

Notable speakers include:

Kevin Mayeux, CEO, NAIFA
Carroll Golden, Executive Director of Knowledge Centers, NAIFA
Todd Tippets, President, Standard Life & Casualty, a ManhattanLife Company
John W. Wheeler, Jr., Executive Senior Partner, Totus Wealth Management
Qiyun Cai, CEO & Co-Founder, Fintary
Bob Dehncke, Owner, Dehncke Insurance Services
Michael Gende, Regional Sales Manager, GTL
Kent Jacquay, Founder, Index Resource Center
Dan LaBert, SVP, Strategic Accounts, Coventry
James Mills, CEO & Founder, Ironvest Financial Partners
Justin O'Keefe, CEO & Founder, Memorial Asset Protection Plan
Dennis Rinner, Director of Strategic Accounts, GoldenCare
Jay Csipkes, VP of Sales and Marketing, American Amicable Group

The full agenda will be revealed next month, but you can get a sneak peek at the just released schedule & topics in the initial agenda.

Price Increase Alert
The on-site price to attend Medicarians Vegas is $2,195. But as a friend of NAIFA, you can secure your ticket for just $1,495.

Attend as a Hosted Agent
Apply to join the Hosted Agent Program and receive a complimentary ticket in exchange for attending at least one Sponsor-led Session.

We look forward to seeing you April 20th - April 22nd at Medicarians Vegas!

Sincerely,
Team NAIFA

Building Trust Across Generations: A Member Spotlight on Donald F. Vendetti, Jr.

membernews@naifa.org (NAIFA Membership) — Fri, 30 Jan 2026 19:03:21 GMT

Donald F. Vendetti, Jr., known to most as “Donny,” has been a proud NAIFA member since 1997 and currently serves clients from his office in South Dennis, Massachusetts, as part of Baystate Financial. Over nearly three decades in the financial services industry, Donny has built a career rooted in trust, education, and a genuine desire to help people achieve financial security and peace of mind.

If it’s February, it’s Insure Your Love Month

NAIFA & Life Happens — Fri, 30 Jan 2026 16:30:56 GMT

Most people don’t like talking about endings and dare we say, death. That’s what makes February’s Insure Your Love campaign so spot on. It allows you to link life insurance with love, a topic most people do want to talk about.