Lead designer on the global rebranding of Tommy Hilfiger and Tommy Jeans, the project overhauled every aspect of the business; from mainline and outlet stores to global licensees to create a cohesive and elevated brand experience worldwide. The work included developing new logos, guidelines, and packaging, unifying all touch-points under a clear, consistent and elevated direction. A year-long collaboration with the in-house team and design director Olya Troystkya to redesign the brand’s visual identity across all markets and categories.