Your Digital and AI Marketing Guides

To market your goods and services on social media, you first should decide which platforms your target audience uses most often. (Not sure who your target audience is? We can help.)

Use upbeat, uplifting, transformational and emotional content on your social media. Hint: Things that move, videos, bold statements and client testimonials are perfect for social media. 

It’s not just about posting. You want to engage with your audience, too. Respond to comments and messages on social channels promptly if possible. Using relevant hashtags increases your content’s visibility and reach. If your budget allows, collaborating with local influencers or businesses can expand your reach even further. 

You might also consider running targeted social media ad campaigns. These should help you reach a wider audience and promote your business and services effectively.

Successful websites look professional with a design that’s visually appealing and reflects well on your brand. Today’s websites have to be mobile-friendly; Many site visitors will use smartphones or other mobile devices to find you. 

On your site’s home page, be sure to communicate your services, service areas and accurate, up-to-date contact information. High-quality images of your team, workplace or previous projects will give your website authentic personality.

Use clear, concise messaging to tell visitors and potential customers that you understand their issues. We suggest taking a StoryBrand approach when creating web content, because it aims to clarify your message and position you as an empathetic authority. 

Testimonials or reviews from your customers provide a way to build trust with site visitors. Be sure to give visitors clear calls to action on your site, so they know what to do next, such as booking a call or appointment that puts your company in the running for delivering their needs.

Of course, you should be sure to optimize your site for search engines by including relevant keywords and meta tags designed for strategic SEO and making sure the site loads quickly.

The short answer? Yes. Google reviews do matter because they play a crucial role in building trust and credibility with would-be clients and customers. 

Positive reviews act as powerful social proof, reassuring prospects about the quality and reliability of your services. Encourage satisfied customers to leave reviews on your Google My Business listing to boost your local search rankings and make your business more visible to potential clients. 

Monitor and respond to reviews, both positive and negative, to show your engagement and dedication to customer satisfaction. Addressing negative reviews in a professional and timely manner can help mitigate their impact and demonstrate your commitment to resolving issues.

When we create SEO-based content for clients, we start by conducting keyword research to identify relevant keywords and phrases. These are the search terms potential customers may use when searching for your services either nationally or in your local area. Using keywords naturally in your website's content, including titles, headings, meta descriptions and body text, will help your pages and blog posts rank higher in search. 

Another SEO strategy is to optimize your website's loading speed. Faster-loading sites tend to rank better in today’s search engine results. It’s also very important to SEO that your website is mobile-friendly. 

Building high-quality backlinks from reputable websites may also affect your site’s search rankings. You can obtain backlinks by creating valuable content, engaging with industry influencers and leveraging local partnerships or association memberships. Keeping your website fresh, with updated, informative and engaging content is also a good strategy for improving search engine rankings. This type of content, when professionally written and presented can establish your authority in your industry.

Our clients find that online content marketing is highly beneficial for promoting their services. Online marketing combined with paid advertising allows you to reach a targeted audience and generate leads quickly. 

If you want to pursue paid ads, platforms like Google Ads and social media channels offer various targeting options. You can focus on specific demographics, locations and interests. On these platforms, visually appealing ads that showcase your services and direct users to your website or contact information are most effective. 

Online advertising also provides measurable results. You can track the performance of ads and optimize marketing campaigns according to those results. With a budget for online advertising, you can increase your brand visibility, attract potential customers and stay ahead of your competitors.

Marketing agency services are geared toward helping you attract and retain clients. Marketing agencies provide a range of services like digital marketing, lead generation, website design, content creation, social media management, branding, advertising and even automation. 

A StoryBrand website uses a proven messaging framework to position your customer as the hero and your business as the guide. This approach makes your message clearer, builds trust faster, and increases the chances that website visitors take action—like filling out a form or making a call.

Unlike traditional websites that talk mostly about the company, a StoryBrand website speaks directly to your customer’s problem and how you solve it. At BigOrange Marketing, we specialize in building StoryBrand websites that are SEO-optimized and designed to convert. Whether you're an MSP, manufacturer, or custom home builder, we help you clarify your message and grow your business online.

Digital marketing for custom home builders helps you showcase your work, build trust, and attract qualified leads looking for a home like yours. With targeted SEO, social media campaigns, and clear messaging, you can guide potential buyers from interest to inquiry.

At BigOrange, we specialize in digital marketing for home builders, combining StoryBrand messaging with Google search optimization and social media strategy. We create websites and campaigns that help buyers envision their future home and take the next step—so your pipeline stays full with real opportunities.

Yes—manufacturers that invest in digital marketing consistently outperform competitors who rely only on word-of-mouth or outdated sales tactics. An SEO-optimized website, targeted content, and LinkedIn lead generation can help manufacturers attract OEMs, distributors, and direct buyers.

We’ve helped manufacturers in Ohio and beyond use StoryBrand websites and ongoing digital marketing to generate RFQs, build brand authority, and grow their visibility online. With tools like marketing automation and AI-powered SEO, modern manufacturers can reach more of the right decision-makers—faster and more effectively.

MSPs can expect more qualified leads, improved online visibility, and streamlined sales processes when they invest in professional digital marketing. Services like content marketing, SEO, and CRM automation help MSPs attract and nurture business clients who are actively looking for IT support.

BigOrange specializes in digital marketing for MSPs. We combine StoryBrand messaging, AI-powered SEO, HubSpot setup, and Google Ads to help managed service providers stand out in a crowded field. Our clients often see improvements in lead quality, sales conversions, and brand trust—without the burden of managing it all in-house.

For many small to mid-sized businesses, working with a digital marketing agency delivers more value and expertise than hiring a single internal employee. A full-service agency provides a team of specialists—SEO experts, writers, designers, strategists, and developers—at a fraction of the cost of building a department.

At BigOrange Marketing, we act as an extension of your team. Whether you’re a landscaper, manufacturer, MSP, or home builder, we bring the tools, strategy, and execution you need to grow—all while staying aligned with your goals and budget. We help you do more, faster, and with measurable results.