Children's Shoe Fitting Survey - Help Us Understand How UK Parents Choose Kids' Shoes

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This short survey takes less than 2 minutes to complete. It's being run by The Footwear Hub, a UK not-for-profit helping parents make more confident footwear choices for children. Your answers are anonymous and will help us understand how families across the UK approach children's shoe fitting.

How old is your youngest child? *

Under 1

1–3 years

4–7 years

8–11 years

12–16 years

My children are older than 16 / no longer at home

When buying shoes for your child, what usually happens? (select all apply) *

We go to a shop that measures AND fits, checking width, toe room and heel

We get measured but don't always get a proper fitting check

We use the in-store measuring gauge but choose the shoes ourselves

We've bought a gauge to use at home and then choose the shoes ourselves

We buy online using size guides

We go by the last size they were measured as/wearing

We just buy what we/they like the look of

Required

How often do you check whether your child's shoes still fit properly? *

Every few weeks

Every few months

When they complain or I notice a problem

When they have a growth spurt

Honestly, not as often as I probably should

How confident are you that your child's shoes fit correctly - not just the length, but the width, toe room and heel grip? *

Very confident. I know exactly what a good fit feels like

Fairly confident

Not very confident. I mainly just check the length

I didn't know there was more to check than the size

Has your child ever shown any of these signs that their shoes might not fit properly? (tick all that apply) *

Red marks or blisters on their feet

Complaining their feet hurt

Tripping more than usual

Reluctance to wear certain shoes

Toenails digging in or looking misshapen

None of the above

I'm not sure what signs to look for

Required

When your child started wearing their first shoes, did you receive clear guidance on what a proper fit involves including width, toe room and heel support? *

Yes, a shoe fitter explained it fully

I was given some guidance but not in detail

I found information myself online

No nobody explained what to look for

I assumed if the length was right, the shoe fitted

When buying school shoes, how do you make sure they fit properly? (tick all that apply) *

I always use a shop that offers a full professional fitting - length, width, toe room and heel

I get them measured but pick the shoes myself

I check the length but don't always check width or other fit points

I buy online and rely on size guides

I go by their last known size

I let my child tell me if they feel comfortable

Not applicable - my child isn't school age yet

Required

In your own words, what's the hardest thing about buying shoes for your child?

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