Cultural intelligence has never been more needed, especially in a multicultural city like London, and even more so in today’s polarised political climate. That’s why we’re excited to help corporate teams strengthen their cross-cultural understanding in a real and authentic way - going beyond playbooks to build the skills to connect, listen, and adapt across contexts with openness and curiosity.
We keep hearing it, “Asia is the next superpower.” But really, the real rise isn’t economic, it’s cognitive. It’s the growing recognition that power today comes from understanding, from knowing how culture shapes trust, leadership, and connection across a region that refuses to fit into one narrative. Last week, I gave a talk on why the next superpower isn’t Asia itself, but cultural intelligence about Asia. Because in today’s world, influence isn’t built through capital alone. It’s built through the ability to interpret nuance, adapt across contexts, and translate meaning, not just words. It’s truly the paradox of our time: technology has made communication instantaneous, yet trust has never been harder to earn. AI can translate a sentence in seconds, but it can’t decode silence, context, or intent. That’s been the foundation of the new work we’re doing at RareFluence, helping corporate teams strengthen their cultural intelligence so they can lead with more awareness, empathy, and agility across global contexts. It’s been a focused but fantastic few months working with new organisations and I’m excited to start sharing more of that journey. Thank you so much Whataboutisms and Hope&Glory PR for having me. Hopefully through more conversation it will be clear that the next superpower won’t be defined by scale, but by understanding.
