In an AI-powered search world, visibility is responsibility. Bing is rethinking search with safety by design at its core—combining risk detection, trusted content prioritization, and user controls to ensure that when it matters most, support is more visible than harm.
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Bing Blogs - The news, trends, people and technology behind Bing.
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Search indexing was built to help humans decide what to read. Grounding is being built to help AI systems decide what to say and simultaneously helping people to verify, refine, or challenge what the AI system produces. That is the shift - and it runs deeper than it might first appear.
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Harrier is a new embedding model series designed for the demands of modern AI systems. It is our latest open-source text embedding model series, delivering state-of-the-art performance and ranking 1st on the multilingual MTEB-v2 benchmark. This result reflects Microsoft’s sustained commitment to improve grounding quality through advances in embedding models.
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Enhanced mapping accuracy worldwide: Bing Maps completes the global rollout of TomTom Orbis Addresses, with Orbis data now live worldwide — improving coverage, precision, and freshness.
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The Microsoft Rewards Total Prize Drop is officially underway, and it’s bringing the biggest rewards yet. For a limited time, Microsoft Rewards members can enter for a chance to win a $1,000,000 USD cash grand prize or one of three customizable Mercedes‑Benz cars.
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At Microsoft, we’ve been steadily advancing grounding technology for a while, building on decades of operating large‑scale search and information systems through Bing and focusing on scale, reliability, and trust. And today, Microsoft grounding powers nearly every major AI assistant in the market. While much of our work happens behind the scenes, it plays an essential and profound ...
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Now in public preview, AI Performance in Bing Webmaster Tools shows when your site is cited in AI‑generated answers across Microsoft Copilot, AI‑generated summaries in Bing, and select partner integrations. See which URLs are referenced and how citation activity changes over time.
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Duplicate content quietly drains your search visibility. When multiple versions of a page blur signals and dilute authority, search engines may surface outdated or unintended URLs. Learn how duplicates form, why they hurt SEO and AI search results, and how canonical tags and IndexNow help restore clarity and control.
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AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user behavior inside AI experiences and use those insights to strengthen visibility, trust, and meaningful outcomes.
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Take control of how your content appears in Bing Search and AI answers. The new data-nosnippet HTML attribute lets you hide selected sections such as paywalled, promotional, or experimental content without affecting visibility or ranking. Learn how to balance visibility and protection in Bing-powered experiences.
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