Static forms vs interactive tools: 3-5x more conversions
Turn Website Visitors Into Leads With Interactive Content
CalcStack lets you embed interactive calculators, quizzes, and scorecards on your website with one line of code. Visitors engage with the tool, get a personalized result, and become qualified leads with real data attached, so your sales team knows exactly what each prospect needs.
Free forever plan. No credit card required. No code needed.
Works everywhere your website lives.
From hosted site builders to fully custom builds.
Built for every kind of business
CalcStack turns the traffic you already have into qualified leads, with interactive tools that work on their own or all together. See how it works
AI-assisted lead generation
AI tools, embedded. Give visitors business names, taglines, cold emails, and proposals generated on the spot, and capture the lead behind every request.
Learn moreLead scoring on autopilot
Every completed tool becomes a scored lead, read from real inputs and results, with the hottest flagged for follow up.
Chatbot delivery
Turn any calculator or quiz into a chat widget that greets visitors in the corner of your page. You pick chat or inline when you add the tool, no extra setup.
See your whole funnel in motion
Every embed reports into one timeline. Launch tools, run experiments, and watch visits turn into captured leads without leaving the dashboard.
Manage every tool end to end
Tools, variants, branding, and routing live in one dashboard, with status visible at a glance.
Lead tiers, updated live
Hot, warm, and cold tiers are assigned the moment a lead lands, so follow up always starts with the right person.
Build your own tools
without writing code
Every lead is scored 0 to 100 from its own inputs and results.
Leads land in HubSpot, Salesforce, Slack, or your own webhook.
Run variants side by side and promote the winner.
Track views, completions, and capture rates over time.
Static forms are losing you leads
The average contact form converts 2 to 3 percent of the visitors who see it; the rest leave without a trace. Interactive tools flip that math by giving visitors a result worth finishing. Every number below cites the published research it comes from.
Static forms
2-3%
of visitors convert on a static contact form
A bare form asks for contact details and offers nothing back, so nearly everyone scrolls past it.
Source: Sumo and Unbounce benchmark data
Static forms
68%
of people who start a form abandon it
Long field lists and an unclear payoff push two thirds of starters away before they submit.
Source: Zuko Analytics Form Abandonment Report
Interactive tools
30-50%
completion rates on interactive tools
Visitors finish calculators and quizzes because a personalized result is waiting at the end.
Source: HubSpot State of Marketing Report
Interactive tools
2x
the conversions of static content
Interactive content converts twice as often, and every completion arrives with real business data attached.
Source: Content Marketing Institute
| Category | Value |
|---|---|
| Static contact form (visitor conversion) | 2-3% |
| Interactive tool (completion rate) | 30-50% |
Source: Sumo / Unbounce form benchmarks and HubSpot State of Marketing, 2026Left bar is static contact form visitor-to-lead conversion (Sumo / Unbounce); right bar is interactive tool completion rate (HubSpot). Both figures are cited in the research band above.
Leads flow into the
tools you already use
Expand what every embedded tool can do with integrations that route each captured lead into the systems your business already runs on.
Frequently Asked Questions
What is CalcStack?
CalcStack is a lead generation platform that helps businesses increase their website conversion rate. Companies embed our interactive tools on their website, calculators, scorecards, decision engines, benchmarks, graders, and quizzes, and every visitor who engages becomes a qualified lead. Unlike static forms that capture just a name and email, CalcStack captures every input, every result, benchmark positioning, and buying signal, scored automatically and sent to your CRM.
How does CalcStack capture leads?
CalcStack turns website visitors into qualified leads through a 6 stage value first funnel, reducing your cost per lead while improving lead quality. Visitors use the interactive tool, see personalized results with industry benchmarks, then enter their email to download a full PDF report. The business receives the lead with every input, every output, a quality score, and benchmark positioning, sent straight to their CRM via HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Zapier, or custom webhook.
What industries does CalcStack support?
CalcStack supports every major industry. B2B coverage includes SaaS, marketing, sales, finance, HR, ecommerce, coaching, hospitality, construction, nonprofit, healthcare, manufacturing, and IT services. B2C coverage includes home services, solar, real estate, events, automotive, insurance, education, cleaning, wellness, legal, personal finance, dental, travel, beauty, and pets.
How much does CalcStack cost?
Try any tool instantly on calcstack.net. The embed platform for businesses offers paid plans with lead capture, white-label, CRM integrations, and full PDF reports. Start with the Free plan to test one embed, then see calcstack.net/pricing for current plan details.
How do I embed interactive content on my website?
Copy one line of embed code and paste it into your website. Works with WordPress, Webflow, Wix, Shopify, and any HTML page. Takes under 2 minutes.
What types of interactive content can I create?
CalcStack offers 11 content types: calculators, scorecards and assessments, decision engines, benchmarking tools, graders, interactive quizzes, AI generators, polls, surveys, chatbot delivery mode, and product recommenders. Each captures different data and engages visitors differently. All tools are ready to embed.
How do I know which tool to embed on my website?
It depends on your goal. Calculators work best for quantifiable decisions like ROI and pricing. Scorecards work best when visitors need to assess their current situation. Decision engines help visitors choose between options. Quizzes recommend your services based on visitor needs.
What data do I get from each lead?
Every lead includes their email, every input they entered, every result they received, and an automatic quality score. For scorecards you also get their category by category breakdown. For decision engines you get their situation data and which option they prefer. This gives your sales team complete context before the first conversation.
Can I deliver tools as a chatbot instead of inline?
Yes. Every calculator, quiz, scorecard, decision tool, benchmark, grader, and product recommender can be delivered as a conversational chatbot widget that opens in the corner of your page, in addition to the standard inline embed. You choose the delivery mode when you copy your embed code. Same one line of code, no extra setup.
Capture the visitors. Build the pipeline.
No code required. No credit card required. Live on your site in under 2 minutes.
Built by Adam at Atlantis Intelligence. Designed for the 73% of B2B sites converting under 3%.
