Candid insights
The big picture of the social sector, backed by data and expertise
Featured posts

Engaging Gen Z: What nonprofits need to know about the generation reshaping generosity
New research shows Gen Z already outpaces older adults in generosity. Here’s how your nonprofit can start engaging Gen Z donors to meet their giving patterns.

Doubling down on DAFs: 5 tips to grow donor-advised fund grants
There are nearly 690,000 traditional DAF accounts holding billions in ungranted funds. Learn how nonprofits can tap into that opportunity and grow their donor-advised fund grants.

Why 1 in 4 donors plan to give less and how direct mail might help
Direct mail is back—and Gen Z donors are leading the charge. New research reveals how nonprofits can use direct mail and donor insights to maintain giving in an uncertain economy.

Are nonprofit leaders unknowingly taking a ‘scarcity vow’?
Many nonprofit leaders have unknowingly taken a scarcity vow—quietly accepting less so the work can continue. Here’s what it costs, and what funders and boards must do differently.









