The go-to CPG digital agency.
Walk down virtually any aisle in any grocery store or pharmacy, and you’ll find brands we’ve worked with. Code18 Interactive is a New York City digital agency with over two decades of experience serving CPG and FMCG brands — and a deep understanding of the unique challenges this industry presents.
Why choose us for your CPG brand?
With two decades of experience as a CPG digital agency, we bring a unique perspective and practical, industry-specific solutions to every engagement — from early-stage brand building to enterprise-level website redesigns for some of the best-known names in the category.
Strategic Brand Positioning
Effective positioning is crucial for CPG and FMCG brands to resonate with their target market. We excel at crafting a thoughtful and strategic web presence for your brand that highlights the unique qualities of your products. Our approach helps build credibility and trust with your target audience, enhancing your brand’s appeal and fostering consumer loyalty.
Build Credibility with Retailers
One of the key benefits of partnering with us is our ability to help your CPG brand gain credibility with retailers. Our proven strategies and professional presentation can open doors to increased physical shelf space in more stores. By showcasing your products effectively, we make it easier for retailers to see the value in stocking your brand, ultimately expanding your market reach.
Accelerate the Approval Process
Our CPG marketing team has successfully collaborated with numerous food and personal care brands, helping them navigate the complexities of regulatory concerns and review processes. This expertise helps ensure that your brand’s digital presence is not only compelling but also compliant with industry and legal standards.
Attract Organic Traffic
Content marketing and holistic SEO are powerful tool for CPG brands to attract and engage their audience. Our content marketing and holistic SEO services are designed to attract organic traffic to your brand’s website, increasing visibility and consumer engagement. From informative blog posts and compelling website copy to engaging social media content and email newsletters, we create content that resonates with your target audience and drives results.
Showcase Products with 3D Renderings
In the competitive CPG market, visually appealing product presentations are essential. Our 3D rendering services efficiently portray your products in their best light, allowing consumers and retailers to appreciate their quality and packaging design. When used on your website, marketing materials, and sales presentations, our 3D renderings provide a detailed and attractive representation of your products.
We elevate brands.
Our CPG digital agency services.
With websites and digital marketing, CPG brands have unique challenges and goals. We offer a variety of digital agency services that are very helpful to CPG brands, including:
CPG Website & Landing Page Design
Your website should fully embrace, enhance, and elevate your CPG brand. Your story is unique, and your website should be too. Whether we are creating a full website for your brand, or a targeted landing page for just one campaign, we take a thoughtful and disciplined approach to web design, ensuring that every element of the design and messaging aligns with your brand identity and helps tell your story.
Digital Strategy Development
We create tailored digital strategies that align with your CPG brand’s goals and market positioning. Depending on your circumstances, we can develop a targeted digital strategy based on a single campaign or product launch, or a holistic strategy encompassing everything from website design and content marketing to social media and SEO.
CPG Content Marketing
Our content marketing services include website copy, blog writing, social media content, and email newsletters. We create engaging content that attracts and builds your audience, driving organic traffic and increasing brand trust and visibility.
Brand Positioning and Messaging
We work with you to help develop a clear and compelling brand story that resonates with your target audience. This is a key step towards enhancing and elevating your brand’s reputation and fostering consumer loyalty.
CPG-Specific Tools & Capabilities
Working with CPG brands every day means we’ve built capabilities you won’t find at a generalist agency. We design and implement store locator tools that pull live point-of-purchase scanner data. We create branded QR codes that connect on-pack real estate to digital experiences — with destination URLs that can change anytime without reprinting packaging. We adapt websites for multiple languages and markets. And beyond digital, we produce CPG advertising, catalogs, sales presentations, and brand collateral that keeps your look and voice consistent across every touchpoint.
Partner with us.
At Code18 Interactive, we’ve spent two decades earning the trust of CPG brands — from emerging challengers to household names. We know this industry, we know its challenges, and we know how to build digital experiences that move the needle. We’re a small, owner-led team, which means when you work with us, you work with us — no handoffs, no junior staff, no surprises. Whether you need a full website redesign, a targeted landing page, ongoing digital marketing, or just a fresh outside perspective on what you already have, we’ve got the range to be a true long-term partner. Wondering what else sets us apart? Here’s why our clients choose us — and keep coming back. We’d love to hear about your brand. Let’s talk.
This is what we do.
Work that works.
The Laughing Cow
We created a lively, vibrant website punctuated with 3D product animations for this legendary snack cheese brand that is beloved around the world.
GoGo squeeZ
We created this website to promote America’s leading brand of squeezable fruit snacks for kids in a fun and approachable way.
