NYC Luxury Apartment & Townhouse Sales
Designed to beat expectations
△ video above: some of the properties we have sold over the years
Designed to sell
Many believe all real estate agents and marketing are the same—but they’re not. The Comitini Team brings a design-driven approach that elevates property marketing to the level of a professional advertising agency.
Our process starts long before a buyer steps inside, using tailored strategies like custom micro-branding, strategic social media, and expert home preparation to maximize reach and capture attention. We can enhance engagement with 3D walk-throughs, immersive video, and special event marketing, creating a dynamic and memorable buyer experience. In today’s marketplace of attention capturing interest is everything—our marketing doesn’t just attract buyers, it creates the conditions to inform, persuade, negotiate, and close at the highest prices.
Case Study: Mega Open House
A strategically planned mega open house and targeted marketing drove intense buyer competition, resulting in a sale $100,000 over asking. We break down the key tactics behind that marketing success for our client.
△ Campaign: social media, video, mail, and digital outreach
Case Study: Mega Open House
371 Carlton Avenue in Fort Greene, Brooklyn is a meticulously renovated pre-Civil War era townhouse blending historic elegance with modern luxury. Terraces on every floor connect to a lush garden patio, while original hand-carved mantels frame working fireplaces against exposed brick. The chef’s kitchen features top-tier appliances, and a custom steam bath with a Japanese-style soaking tub offers a spa-like retreat.
Be memorable
We create thoughtful, expertly crafted video content that highlights a property’s best features, capturing attention on social media and top real estate platforms to drive engagement and maximize impact. It’s crucial to selling in today’s digital marketplace.
Peter sells your home with standout marketing that secures the best price possible
Be distinctive
Peter maximizes your townhouse listing’s visibility, focusing on its character and provenance with immersive video, custom micro-branding, social media ads, and staging options—with meticulous attention to design, production, and details that speak to quality in ways words alone cannot.
△ Above: Custom logo for a Harlem landmark.
Yep we work all over Manhattan and Brooklyn
Process with passion and rigor
Selling your home requires more than just a listing—it demands strategy, creativity, and expertise. We tailor every sale with data-driven pricing, innovative marketing, and personalized service to build momentum, and achieve top offers. We do it thoughtfully and with enthusiasm, because few moments in life are as important as this both financially and emotionally.
Service is the cornerstone of our approach. Peter combines attentive follow-up, flawless execution, and years of real-world expertise with a warm, personal touch. Each decision is made with your long-term satisfaction in mind, as we believe trust and lasting relationships are far more valuable than any single transaction. This client-first philosophy has been the foundation of our success.
Creativity is a core value and key to our approach. Our innovative marketing strategies make your home shine in a crowded digital marketplace. By blending the expertise of a real estate agency with the creativity of an ad agency, we drive significant online traffic and attract qualified buyers to your property. This bold approach is essential in securing the highest sales price and ensuring a smooth and successful sale.
Strategic pricing is critical to the successful sale of your home. We offer up-to-the-minute research, analyze market trends, and present multiple pricing strategies to position your property competitively. Our commitment to providing an honest, data-driven assessment of your home’s value is essential to making informed decisions that lead to the best possible outcome.
Set the stage
A buyer’s first impression is made within seconds, whether viewing your home online or stepping through the door. These moments shape how they perceive its value. We can help curate this experience to make your home stand out, increasing its appeal and helping it sell faster and for a higher price.
Correctly pricing your home is the single most important decision every seller makes
—Source: Corcoran Group sales data
Pricing for performance can be a slippery slope. Peak buyer interest typically occurs within the first two weeks of a listing hitting the market. This is when ready-to-act buyers are most eager to see what’s new to market. Pricing correctly during this window is when to seize the moment. Overpricing keeps buyers away. By week five it’s starting to look a little stale. Do you need to reduce the price?
There’s a lot to think about when setting the right price. Are you selling and buying at the same time? Does your property have unique features that could affect its value? How fast is the market moving right now? We help you succeed in any market.
What to Expect
1. Understand your goals
Peter takes the time to learn your motivations for buying or selling, ensuring that your priorities are central to the process. Whether selling due to a significant life event or pursuing a dream home, he handles every situation with discretion and care.
2. Respect your timeline
Peter will collaborate with you to create a timeline that works for your specific needs, whether you’re aiming for a quick turnaround or a more flexible approach.
3. Provide clear, informed guidance
From pricing and preparation to negotiations and closing, Peter will offer practical, easy-to-follow advice at every stage, ensuring you’re always in the loop.
4. Take a thoughtful, creative approach
Using our tailored approach to showcasing your home, rather than a one-size-fits-all method, Peter creates bespoke marketing programs that sell your property, ensuring a stand-out position in the marketplace and capturing buyer’s attention.
5. Respond promptly
Peter will handle all inquiries quickly and professionally, making sure any communication from buyers or agents is addressed without delay.
6. Accommodate your schedule
Whether you have a busy household, work commitments, or other obligations, Peter will ensure that showings and meetings are arranged around your convenience and preferences.
7. Maintain open, consistent communication
You’ll receive regular updates from Peter, keeping you fully informed throughout the process, from listing to closing.
8. Sell your property’s strengths
We engage every potential buyer that comes through the door, presenting the best features of your listing, and ensuring a lasting impression.
9. Deliver offers and feedback quickly
Peter will make sure that any offers and feedback from showings are communicated to you promptly, giving you the information you need to make informed decisions.
10. Negotiate and close effectively
Peter will manage negotiations with your best interests in mind and guide you through the closing process to assure everything goes smoothly.
A step-by-step guide
Selling a home in New York City is a detailed, multi-step process that generally takes about six months, though this timeline can fluctuate depending on market trends and individual factors. Helping people to navigate this process is the very essence of our work. Below is a step-by-step overview of what the selling process looks like once you list your home with Peter.
Selling or buying a home?
“For two decades, I’ve guided clients through the ins and outs of NYC real estate by offering boutique service, customized marketing, and the expertise to get your deal done.”
—Peter Comitini
