Hi everyone,  I’m Divya from the Community team and, today, I want to talk about vision boards! Gaining popularity over the last few years, they have become a sort of ritual for starting a new chapter with a clear vision.  A vision board is a space where all your aspirations, goals, and plans for the new year can live and motivate you towards them. I like to think of it as a creative calendar that you can look at every day.  Planning for the new year is on everyone’s mind right now, and whether you're going all out with cut-outs and glue sticks or prefer to go digital, these simple tips will help keep the focus on what’s most important to you. Let’s dig in! ✂️ Reflect on your goals—and also your achievements 💫 Before jumping into what’s next for your shop, take a moment to ground your vision in what’s already working. For Julie of JuliePeach , that means starting the year with intention and curiosity. “I start every January with a deep dive of the previous years’ business,” she shares. “Which styles were best? Was it a trendy graphic, or was it more about the mood?”  A new year can feel like a fresh start—but that doesn’t mean you need to reinvent the wheel. Once you’ve identified your goals for the year ahead, take time to look back at your top-performing listings to see what can be learned or repurposed to support those goals. “January is really about deciding what I am inspired to design,” Julie adds. “From there, I create slideshows with loads of inspiration and make manic notes about what palettes I think would resonate, what graphics I want to be sure to draw, and what best-selling patterns could be recolored to live with these new collections.”  Try: Getting your repeat buyer, launching a new collection, adding personalization to your listings, or even investing in tools to elevate your craft to the next level. Treat vision-boarding as an ongoing practice 📆 For Emily of VanOordtsKnittery , vision-boarding isn’t confined to a single season or moment. Instead, it’s a living list of ideas that grows over time. “Vision-boarding, for me, isn’t an end of December task, I am constantly adding to a list of ideas throughout the year,” she explains. “Throughout my daily life, vintage rummaging, or social media scrolling, I see little tidbits that I like and want to incorporate,” she adds. “ Deciding which ideas to act on can be the hard part, but there’s always one idea from my list that I can’t stop thinking about, and that’s the one I act on first.” So kick off your vision board, but keep it flexible and let it evolve as you grow and learn. It’s there to help you stay focused, channel your energy, and find motivation on the days progress feels hard. Try: Curate from all the screenshots you’ve taken recently, ideas you saved on social media, and even notes you might have scribbled in your journal.  Let it be an authentic representation 💟 Lastly, don’t worry about the aesthetics and give the perfectionist in you a break for the moment. This activity is to get down to the core of what direction you want your shop to go in this year—from the creative aspect to the financials.  Feel free to include things that aren’t traditionally “visual,” like the number of sales you’d like to reach, the percentage you want to grow your inventory, or even words that describe how you want your business to feel. Your vision board doesn’t need to be pretty, it just needs to be authentic.  A tip Emily shares, “Take a deep breath and really think about what makes your shop ‘you.’ Make your shop atmosphere authentic. Make your products match your taste. And, most importantly, make sure your shop matches your unique style through listing photos, colors, adjectives… Make 2026 the year for ‘you’ (not someone else) and I promise you, people will notice.” Try: Make a list of five characteristics that you’d like to associate with your brand—and then look at your shop. Are there changes you could make to bring it more in line with those same five qualities? What’s one thing that’s going on your vision board for 2026? Share with us in the comments below! 🎨

Hi everyone, I’m Sabah, a Forums Manager here at Etsy. 👋 Welcome to the new and improved Community Hub! The Hub is your home for connection, learning, and growth — no matter where you’re at on your journey as a creative business owner.   In this post, I’ll share an overview of how to use our community spaces along with tips for getting the most of these improved tools and resources. Before we dive in, here's a glossary of common terms used in the Forums: Boards: Used within the Forums to organize different discussions and questions by popular topics like Marketing, Shipping, or Shop Critiques. Discussions are for open conversations, sharing experiences, or exchanging insights with other sellers. Questions (new!) are used if you’re asking for specific assistance, information, or feedback from other sellers. Posts: Members can create a new post in the Forums to start a discussion or ask a question. Replies: Continue the conversation by leaving a comment on the original post, or replying to another member's post. Threads: A thread refers to an original Forums post and any replies. Let’s jump in! 🚀 🧭 Navigating the Community Hub The Community Hub houses Forums, Teams, educational resources, seller events, and more – all in one central destination. In the top navigation, you’ll find links for:  The Community Hub Homepage: Explore trending discussions and use the AI-powered search to find answers across Etsy resources, like the Seller Handbook and Help Center. Announcements: Get the latest on Etsy news, product updates, and community highlights. Don’t miss the Community Newsletter for top stories. Etsy Forums: Find and follow topics that matter to you. Join or start discussions, reply with emoji reactions, and connect with other sellers. Education and Insights: Grow your business with educational content, seller tips, and expert resources from across Etsy. Register for live events, or watch past workshops anytime. Learn more .  Etsy Teams: Join or start a Team based on your interests, location, or niche. Host virtual events, connect with members, and become a Team Captain. Shop Manager: Jump back to your Shop Manager anytime. Pro tip: Use your Community Hub profile to add information about yourself and help other sellers learn more about you. Select your profile image in the top right corner of the Community Hub and select Profile to update your bio and profile image, track your badges, see your recent discussions, and manage event RSVPs. From the Profile page, you can also customize your Community Hub notification settings based on your preferences. Learn more . If you’re not seeing all of your previous community profile information in the new Hub right away, don’t worry! Some of the information is still moving over to the new space and should be available soon.   💡 How to use the Etsy Forums The Forums are a platform for sharing ideas, asking questions, and connecting with other sellers. When you arrive on the Community Hub homepage, you can browse, select, and start engaging with trending discussions, or navigate directly to the Etsy Forums using the top navigation to view all community discussions.  Once you’re in the Etsy Forums space, you can see even more trending discussion and explore boards by topic using the sidebar navigation. Selecting All Etsy Forums from the sidebar provides a list view of all available boards. If you’re an established Forums user, you may notice we’ve made a few changes here to help keep things clear and organized!  Pro tip: Within an individual Forums’ board, select Subscribe to receive notifications about new activity on the topic-specific boards you’re interested in following. You’ll also see a list of the boards you’re subscribed to in the Forums sidebar.  🚨 How to report Forums content: If you believe content on the Forums may be violating Etsy’s Community Policy , you can report it by using the three-dot menu on the post or reply and selecting Report . Your report will be reviewed by moderators. 💬 Ready to start a new discussion or ask a question?  If you'd like to start a discussion or ask a question, start by using the top navigation search bar to review existing Forums posts to see if your topic is already being explored. If a discussion or question already exists for your topic, feel free to reply to it. Keeping the conversation in one place makes it easier for others to follow along. To start a new discussion or ask a question:  In the Community Hub, select Forums from the top navigation . Select New post , then choose whether your post fits best as a discussion or a question. Select Discussion if you’d like to start an open conversation, share experiences, or exchange insights with other sellers.   Select Question if you’re asking for specific assistance, information, or feedback from other sellers.  Choose Select a category board and pick a topic your post relates to from the dropdown list.  Provide a descriptive title and elaborate on your topic in the description field. Be sure to keep our Community Policy in mind as you write. To add tags to your post, select Add tags and select from the dropdown. To remove a tag, select the X next to its name. Once you're satisfied with your post, select Post to publish it for others to engage with. Pro tip: To add an image to your post, select the image icon located in the toolbar at the top of the text editor box. All images are reviewed for safety and compliance with our Community Guidelines. Any image or hyperlink added to a post is subject to approval by the moderation team, which could take up to 24 hours. For more details on navigating the Community Hub, we recommend visiting the Help Center, reviewing FAQs in our Q&A thread, or taking our new AI-powered search tool on the Hub’s  homepage for a spin. To share feedback on the new Hub, please take this quick survey . We are actively monitoring responses here and will continue improving the experience over time!

Hi everyone!  Dayna Isom Johnson here—Etsy’s resident trend expert! ICYMI, new year prep just got a little bit easier and a lot more exciting! We've officially announced the much-anticipated color of the year.  💙 Color of the Year: Patina Blue 💙 Inspired by the way copper naturally ages, Patina Blue reflects the quiet magic of transformation and how materials evolve as they’re lived in and loved. Searches for “blue copper” have surged more than 3x*.  Featured Etsy shops (clockwise, from top left): LegloHome , ShopNewUse , GETTHEWAVE , LegloHome , JaujaLinen , DesignsByViviH And for the first time ever, we have:  ✨ Texture of the Year: Washed Linen ✨ Linen takes on a softer, more easygoing character this season—think a lived-in drape, a gentle break-in over time, and subtle tonal variations that add depth and dimension. Searches for linen clothing have skyrocketed over 1,200%*.  Featured Etsy shops (clockwise, from top left): LUMIOstudio , JaujaLinen , LoveAndConfuse , SandSnowLinen , Linenfox Want to dig a little deeper? Watch what I shared on our Instagram about Patina Blue and Washed Linen !  We’re so excited to hear about all your plans to incorporate these two in your upcoming collections for 2026—let us know your wildest ideas in the comments below!  *All search data in this article is as of November 3, 2025 and based on searches in the last three months compared to the same time last year. 

Hi everyone!  I’m Divya from the Community Team, here to share some quick tips that can help take your listing photos to the next level this year. Tip 1: Make an impact with your first photo First impressions are everything. This first photo represents your entire listing across search, recommendations, and curated spaces, so it should be bright, easy to understand at a glance, and centered so nothing important gets cut off. With new thumbnail previews in the listing form , you’ll be able to see exactly how your adjustments will translate across all placements before publishing—making it easier to choose a first image that truly works everywhere shoppers encounter it.  Discover even more info in The Ultimate Guide to Product Photography .  Tip 2: Strike a balance with your backgrounds Backgrounds matter more than you might think. Less visual noise can help shoppers zero in on what they’re actually buying. But a background that feels too sterile can also detract from your overall brand appeal. Aim to find a balance with clean, distraction-free backgrounds that keep the focus on your item and make listings feel polished without losing the uniqueness of your items. Having a consistent background style for all of your listings is also a great brand-building opportunity as it can help give your shop a cohesive look. For more insights, check out Telling a Brand Story with Styled Photography . Tip 3: Create a photo shoot action plan  Make a list of all your photography needs before you plan your shoot. This includes things like your social media channels, shop graphics, listing photos and videos, behind-the-scenes content, or even your own headshots for future features! Think ahead to capture any seasonal moments too. For example, if your items make great Valentine’s Day gifts, include a few shots with pink backgrounds or festive wrapping. With a little advance planning, you’ll maximize your shoot day and walk away with enough content for months to come. Tip 4: Bring your items to life with a variety of images Lifestyle photos of people using or wearing the item can help potential buyers see it in a whole new light. Try shooting them at the same time of day for consistent natural lighting and capturing the key angles while sticking to one orientation to maintain a cohesive look. Remember to include a picture that showcases the scale of your product. With up to 20 images available for each listing, there’s plenty of room to showcase all of this and more! Dive deeper with 7 Essential Types of Product Photos . Bonus : We can’t talk about listing photos without mentioning listing videos! Adding a short video of your product in action, being styled on someone, or even being designed/made can add so much value to your listing. The video can help answer questions like how a certain fabric drapes or how reflective the pottery glaze is. And you can easily repurpose this content on social media too! What are you most excited to refresh in your listing photos? Whether it's highlighting a bestseller or showcasing a new favorite, we'd love to hear what you're working on in the comments.

Hi everyone, Dayna Isom Johnson here—Etsy’s Resident Trend Expert! Today, I want to share a bit about Valentine's Day trends I’ve been noticing this year.  Buyers are gearing up to celebrate all the loves in their lives, from partners and friends to kids, pets, and even themselves. They're also embracing every stage of love, from new beginnings to closing chapters.  For Etsy sellers, this shift opens the door to more thoughtful and creative gifting moments. Let’s dig into three trending “non-traditional” gifting themes to help you get inspired.  Breakups and Fresh Starts Shops featured: TheFlickery , Letstopthisparty , SlowEvenings , AlphabetBags , shoppaperandparties , and Labelmefun Valentine’s Day is evolving, and this year, shoppers are leaning into the idea that “happily ever after” can also mean a fresh start. More buyers want to celebrate all the important moments in the lives of their loved ones. Whether it’s through creative “breakup bash” party decorations or a meaningful present to mark a new chapter as a single, buyers are showing up in support of their newly single friends!  Mini Valentine Shops featured: oliveandcopaper , CoolCrayations , ChloesCrayonsShop , milicancrelat , and kearistudio When we look at the “Mini Valentine” trend, we’re seeing a desire for unplugged joy, with searches for “kid valentine” up by 15%*. Many parents are moving away from the quick-fix candy aisle and seeking out those tactile, handmade treasures—like personalized crayons or heirloom-quality hair bows—that can help turn this holiday moment into a core childhood memory. Intentional Experiences Shops featured: LetterParty , BerginandBath , NellyMakesEmbroidery , TheEternalKnot , and BerginandBath With searches for “valentine craft” soaring by 60%*, it’s clear to me that buyers want more than just a physical object—they want an activity to share. Whether it’s a DIY embroidery kit or a jewelry-making set, providing shoppers with an intentional experience can be a powerful way to tap into the 'Galentine' and group-gifting market. Which of these Valentine’s Day trends are you excited to try this year? Let us know in the comments below!  *All search data in this video is based on aggregated global Etsy search data from January 2025 through February 2025.

Hi everyone, Kristin here from Etsy’s Community Team!  We’re excited to share a new way for you to be recognized and celebrated for your contributions in the Forums and attending seller events.  As you take part in conversations, support others in the Forums, and join seller events, you’ll earn points that will unlock badges. Badges are a great way to add a little extra flair to your profile while highlighting your impact across the Community Hub! Here’s an overview of the badges you can earn: We can’t wait to see how you engage, grow, and connect throughout the Hub and to celebrate all the ways you contribute to Etsy’s seller community!

Hi there! My name is Katy, and I work on the Marketing team at Etsy, developing education for sellers and helping share their small business stories on the Seller Handbook.  As Mother's Day approaches—March 30 in the United Kingdom and Ireland, May 11 in many countries including the United States, and May 25 in France—shoppers are seeking out special ways to celebrate all the mother figures in their lives. Today I’ll share a preview of the inventory trends and motifs we’re seeing ahead of this gifting occasion, from personalized jewelry to handcrafted cards, and rich, comforting florals sure to elevate the gifting experience. For a full list of Mother’s Day trends and tips for incorporating them in your shop, check out our new Mother’s Day Marketplace Insights Report . Trending product: Tailored treasures Shoppers are seeking personalized gifts to celebrate moms this Mother's Day. Popular choices include custom photo albums, birthstone jewelry, name rings, and personalized mugs. Handwritten jewelry, keychains, and cozy personalized sweatshirts are also in demand, along with unique art and ceramics. The focus is on thoughtful, one-of-a-kind gifts that make moms feel appreciated and loved.  Over the past three months, search volume for “birthstone jewelry” has surged 10x compared to the same period last year.  Trending product: Stationery with a special touch Shoppers are seeking unique and heartfelt Mother's Day cards for all the important mother figures in their lives. From floral and funny designs to personalized cards for moms, grandmas, aunts, and beyond, creative and special options are in demand. Trending styles include alternative and punny cards, along with personalized touches like wooden or custom-printed designs. Accessories like stamps and washi tape are also popular for adding a personal touch.  Over the past six months, sales for greeting cards for moms have grown double digits compared to the same period last year. Trending motif: Tapestry florals The “tapestry florals” trend is a nod to the comfort and warmth of nostalgic prints, evoking the cozy, familiar feeling of your grandma’s couch. Rich, ornate floral patterns are at the forefront, offering a sense of security and timeless charm. These florals come to life through textured fabrics and delicate embroidery, creating a tactile richness that feels both comforting and enduring. Inspired by vintage tapestries, this trend embraces intricate floral designs that tell a story, offering a sense of tradition and home. Over the past six months, searches for “dark floral” have increased by 25% compared to the same period last year.     Left to right: Infinite8Prints , LittleWormStudio , PATSEGESTUDIO ,  Gladfolk , MothandFlameJewelry , EmyLouHolmes , ColorMEbyMF ,  HiLoBrooklyn , How are you bringing this year's Mother’s Day trends to life in your shop? Let us know what’s inspiring your early spring inventory below. 

Hi everyone, I’m Tida and I work on Etsy’s Social Media team.  The busy holiday season is in full swing, and for creative entrepreneurs, that often comes with posting a bit more on your socials! If you’re looking for ideas to help make your holiday social content sparkle, I’ve rounded up a few fresh, engaging ways for you to showcase your products and connect with buyers on Instagram during this season. 🎁 Gift Guide Highlights: Help your audience find the perfect gift! Create themed posts like ‘Gifts for the Host,’ ‘Stocking Stuffers Under $25,’ or ‘For the Person Who Has Everything.’ Try this : Create a carousel post with text and product images on each slide so buyers can easily browse through your ideas. Think of it as your mini gift guide! ✨ New Product Reveal : Build excitement and create buzz around your next launch.  Add a little mystery with text on screen like “The wait is over…” or “Only here for the holidays!” Try this : Start with teasers or close-ups before the launch of your newest product, collection, or restock. Then do a reveal in a reel or carousel. 🎬 Your Product in Action: Help buyers picture your items in their world! Consider posting lifestyle photos in a carousel or create short reels showing your packaging, quick demos, or unboxings. Don’t forget to top it off with a festive song!  Try this: Use TOS (text on screen) like ‘ Watch me create my bestseller!’ or ‘ POV: Your love language is gift giving.’ Pro Tip : Using your Share & Save link on social media is an easy way to save on Etsy fees! When you share a unique link to your shop or listings and make a sale, we’ll take 4% of the order total off your Etsy bill. It’s simple, free to sign up, and any Etsy seller can join. So use your unique trackable link next time you promote your shop on social media!  What has been your most popular social post during the holiday season? What resonates with your followers? Let us know in the comments below!  Disclaimer: This post is not sponsored or endorsed by Instagram. Instagram is a trademark of Meta.

Hi Sellers, Isabella from the Community team here! We know how important data is when it comes to running your Etsy shop. Many of you have told us you’d love deeper insights into what’s trending and what buyers are searching for—and we get it! Here at Etsy, we love trends and data too, and we know exactly how important it can be for growth. 📊 🛍️📈✨ That’s why we’re thrilled to introduce our new Marketplace Insights tool, which is designed to help you uncover emerging trends and make data-driven decisions for your shop. Ready to dive in? Here’s how to make the most of the new tool: Discover what buyers are searching for: Use real-time data to find the keywords shoppers use most. Spot trends early: Identify rising searches in your category so you can plan ahead for holidays or seasonal demand. Explore existing offerings: See how many listings appear for each search term to find opportunities to stand out. Get inspired, your way: Use these insights to spark new ideas or refine existing listings while keeping your own creative spin front and center. Marketplace Insights can be found by visiting your Shop Manager > Stats > Marketplace Insights . Want a step-by-step walkthrough? Check out our new Seller Handbook guide on Marketplace Insights for tips, examples, and ways to make the most of your searches. A few things to keep in mind: This tool is still in beta testing. We’ll continue to add new features and insights, and your feedback will help shape what comes next—share it anytime using the “Give Feedback” button inside the tool. At this time, sellers will be able to review 15 searches each week, and each unlocked term remains available for seven days so you can explore and revisit data as needed. If you’re an Etsy Plus subscriber, you’ll unlock unlimited searches—perfect for deeper research and long-term planning. Have you explored the new Marketplace Insights tool yet? You might discover a trend that shapes your holiday SEO strategy—or even inspires your next product drop. Share how you plan to use this tool in the comments below!

Hi sellers, Many of you are experiencing winter weather conditions that may have impacted your shop in the form of power outages, travel disruptions, or limited access to supplies. If you’ve already been affected (or may be in the coming days), please know we understand that getting orders out may not look like business as usual.  To help ease the weight of managing your shop during this time, we want to remind you of the actions Etsy takes during extreme weather events and share some suggestions for navigating in-progress orders. We look to official government sources (e.g. FEMA and declarations from heads of state) to determine where emergency situations have been declared and where Etsy sellers are experiencing prolonged disruptions to their business operations. We also keep track of where carriers are experiencing significant delays. You won’t be penalized for delayed shipments If you’re in an area where an emergency weather situation has been declared that causes shipping delays, your shop won’t be negatively affected. We extend Star Seller badges We temporarily adjust the program to support Star Sellers in impacted areas. For example, if you earned a Star Seller badge in December 2025, we will automatically grant you a badge for January 2026. You can pause your shop temporarily If you’re unable to work on new orders, consider pausing your shop. Your buyers won’t be able to view or purchase your items if your shop is paused. They’ll receive an auto-reply to Messages and can sign up to get a message when you return.  To pause your shop:  From your desktop computer: Go to Shop Manager and turn on Vacation Mode .  From the Etsy Seller app on a mobile device : Go to More > Settings > Shop Settings > Vacation Mode to turn it on.  You can also learn more about Vacation Mode and how to manage your shop in case of an emergency in our Help Center. If you have any other questions, please reach out to our support team —we’re here to help however we can. Wishing you warmth and safe conditions in the days ahead. 🧡 For any sellers in need of assistance, or who are simply curious about our approach to disaster relief, here are some resources and ways we show up for our community, including grants to help US-based businesses back up and running:  Supporting Our Community When Disasters Strike  In Case of Emergency: Resources for Small Business Owners