22
April 2025
Website optimization, CRM/ERP implementation, and growth marketing
We actively collaborate with RoboCode on an ongoing basis—optimizing their website, implementing a custom CRM/ERP to streamline operations, and running Facebook ads to drive enrollments and brand awareness.
- Website and UX improvements: clarified course pages, simplified lead capture (forms, callbacks), and enhanced mobile performance.
- CRM/ERP implementation: designing pipelines for leads-to-enrollment, parent/student profiles, invoicing, attendance, and reporting dashboards.
- Integrations: connecting web forms and ad platforms to the CRM for end-to-end attribution and automated follow-ups.
- Facebook Ads: campaign strategy, creative testing, and audience targeting focused on enrollments; continuous optimization by ROAS/CPL.
- Analytics and tracking: consolidated events and conversions (Meta Pixel), server-side tracking readiness, and funnel reporting.
- Content and SEO: refined metadata, structured course information, and internal linking to improve discoverability.
- Operations enablement: automated reminders (trials, payments, schedule updates) and role-based access for staff.
