Generative Artificial Intelligence (GenAI), stands as one of the most disruptive technological advancements since the inception of the internet. The CREA-TEC project addresses the challenge of guiding responsible innovation in the development of AI-assisted tools for the creation and consumption of creative content. 

CREA-TEC is led by Dr Caterina Moruzzi, Chancellor’s Fellow in Design Informatics at the University of Edinburgh, and the creativity technology company Adobe. The project will last 18 months, from May 2024 to October 2025.

As the director of app shop and consultancy, Good To Hear, Michael Forrest is devoted to creative and data-driven solutions designed to help improve our lives.

Sarah Clarkson is an Edinburgh-based knitted textile designer and the founder of Woolly Originals. She has been mentoring as part of our programme since May 2021 - we had a wee chat to find out more about her experience so far.