Curacity Blog

Webinar: AI, Visibility & Distribution in Hospitality

lorena@curacity.com (Lorena Bonner) — Mon, 13 Apr 2026 14:00:01 GMT

AI in Travel Planning Isn’t One-Size-Fits-All

Nick Papa — Mon, 06 Apr 2026 14:00:00 GMT

A new study from Cornell’s Center for Hospitality Research challenges one of the travel industry’s core assumptions about AI: that a single experience can serve every traveler.

The New Distribution Layer: How Hotels Become Visible in AI Search

Nick Papa — Mon, 02 Mar 2026 15:00:00 GMT

A traveler asks their favorite AI tool for destination recommendations based on their preferences and budget. The system returns a short list of destinations. The traveler selects one and asks where to stay in that city. The system returns a short list of hotels. The traveler asks a follow-up question about hotels with rooftop bars. Two or three properties remain visible. The rest of the hotels in the destination? They don’t appear at any point in the exchange.

How to Pitch Your Story to the Media: A Guide for Hoteliers

Nick Papa — Mon, 02 Feb 2026 15:00:00 GMT

According to Skift's research with Curacity, 81% of travelers trust media brands for hotel recommendations, and 75% are more likely to book a hotel after reading media brand content about it. So, how do you pitch your story to journalists? Capturing their attention amid the flood of press releases and pitches they receive daily can be challenging. Still, the reward is that the right media attention can significantly increase visibility and drive bookings.

What is Earned Media for Hotels?

Nick Papa — Mon, 05 Jan 2026 15:00:00 GMT

In the dynamic landscape of hotel marketing, earned media has become increasingly significant.

How to Use AI to Regain Control of Your Hotel's Story [With Prompts]

Michael Goldrich — Mon, 01 Dec 2025 15:00:00 GMT

Michael Goldrich is the founder of Vivander Advisors, where he develops frameworks to drive AI adoption and integration. He's also the president of HSMAI New York City and has a deep hospitality background, having held roles at Starwood Hotels & Resorts, Wyndham Hotel Group, and Denihan Hospitality Group.

AI-Generated Content for Hotels: Risks and Rewards

Michael Goldrich — Mon, 03 Nov 2025 15:00:00 GMT

Hotel marketers face constant demands. One moment calls for a seasonal campaign. The next brings a sudden website update or a last-minute email push. Teams are lean. Deadlines move quickly. Expectations rarely slow down.

Five Ways Hotels Can Stay Visible in an AI-Driven World

Michael Goldrich — Mon, 06 Oct 2025 14:00:00 GMT

Budgeting Reality Check: Why 57% of Hotels Are Misallocating Their Spend

Nick Papa — Mon, 01 Sep 2025 14:00:00 GMT

According to Skift, 89% of luxury travelers are more likely to book a hotel they already know. Yet,most hotels still allocate their budgets to last-click performance marketing, which only captures travelers at the very end of their journey.

The Future of Content: Interview With Travel+Leisure News Director Paul Brady

Nick Papa — Mon, 04 Aug 2025 14:00:00 GMT

As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.