Editor's Picks
Thought Leadership Articles
Maps are Overrated: How to Use Uncertainty in Customer Experience Design
Planned uncertainty is the goal of most experience design for leisure. Getting into a bit of trouble is always part of the fun, provided it…
Annual CX Goals: Stop Selecting “Good, Respectable Numbers”
I met with the CX task force for a global business machine company to start the action planning process after completion of a process...
The 2026 CX Reality Check: Less Vision, More Operational Muscle
As 2025 draws to a close, the customer experience industry finds itself at a curious crossroads. Forty per cent of CX leaders plan to...
Foundations Are Imperative as B2B Marketers Ramp Up AI Usage
Over the next few years, the use of AI will transform B2B marketing by automating workflows and repetitive tasks, allowing marketers the time to devote…
Think Tank Discussions
The AI Layoff Wave Nobody’s Talking About Honestly
In July 2025 alone, over 10,000 jobs disappeared specifically because companies decided AI could do the work instead. I don't think most executives actually know if they're making the right call.
Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers
Helps B2B marketers dramatically improve the financial efficiency and accountability of their paid search investments
