Solutions Overview
Offerings range from Advisory Services - that can influence development earlier in the process - to annual subscriptions, including dashboards and raw data files. License CR’s testing data or reliability and satisfaction survey data on current products across Automotive, Appliance and Electronic categories. ADAS and Active Driving Assistance systems insights are also available to automotive licensees. Subscription offerings include additional analyses and day-to-day support.
Our Offering
Behind CR’s published content and ratings sits CR Data Intelligence—a trusted source for data, reports, and practical guidance geared to help industry professionals create products and standards that put consumers first.
The CR Difference
Data is the basis for virtually all the work that CR does. We combine member survey data with our own consumer research to ensure that our tests reflect how consumers actually use products.
Solutions
SUBSCRIPTIONS INCLUDE
Raw Data
Millions of data points collected via tests, surveys and consumer verbatims
- Test Insights
- Reliability Insights
- Owner Satisfaction
Analysis
Actionable insights, data visualizations
and highlights
- Charts
- Reports
- Trend & Text Analytics
Support
Dedicated account management and technical support
- CR Data Intelligence Staff
- Reference Materials
- Expert Interpretation
Our Data Sets
CR independently tests thousands of products and services in our labs each year and surveys hundreds of thousands of consumers about their experiences with products and services. This same data that powers our unbiased ratings and reviews for consumers is the foundation of our unique consumer-driven data solutions and insights drawn from CR’s unrivaled testing and research expertise.
Test Insights
Delivers more granular data behind CR’s published test and performance ratings for most consumer products and autos sold in the U.S.
- Access unpublished, more-granular test data
- Benchmark to best-in-class with more precision
- Identify opportunities based on CR priorities
Reliability Insights
Offers a comprehensive, industry-wide view of long-term product reliability in the U.S. marketplace based on CR member surveys.
- Gain further insight into consumer problem areas
- Identify opportunities based on CR priorities
- Understand product reliability beyond warranty period
Advisory Services
Gain a deeper understanding of CR ratings by leveraging CR expertise and data to make better decisions earlier in the product development process.
- Work directly with CR experts to impact the product development process
- Leverage advice from CR experts to uncover key opportunities
- Better understand what consumers value most
Satisfaction Drivers
An add-on to Reliability Insights, offers a comprehensive, industry-wide view of long-term owner satisfaction based on CR member surveys.
- Gain further insight into consumer preferences
- Understand the impact of reliability issues
- Benchmark satisfaction at an industry level
Use Cases
- Understand and Represent Needs of U.S. Consumer
- Establish Competitive Benchmarks to Drive Improvement
- Identify Opportunities, Demonstrate Improvement, and Compare to Internal Data
- Reinforce Data-Driven Decisions and Trade-Offs
- Validate Product Quality and Safety Priorities with Credible Third-Party Data
- Gain Deeper Understanding of Recent CR Ratings and Reviews
