dbaPlatform blog

[Campground] Nested Case Study: Eastern Slope Campground

Luke Waldschmidt — Thu, 30 Apr 2026 14:40:35 GMT

Introduction

Simply by nesting its internal departments on Google, Eastern Slope Campground added +223 driving directions in the first full month, and saw an increase of +708 over the first three months. By giving each department its own optimized profile, the campground expanded visibility for high-intent searches — without reducing engagement on the main listing.

[Auto Edition] Nested Case Study: Cadillac

Luke Waldschmidt — Wed, 18 Mar 2026 15:16:06 GMT

Introduction

Simply by nesting its internal departments on Google, Dimmitt Cadillac of St. Petersburg added +203 driving directions in the first full month, and saw an increase of +1,898 over the next 10 months. By giving each department its own optimized profile, the dealership expanded visibility for high-intent searches — without reducing engagement on the main listing.

[Auto Edition] Nested Case Study: Chrysler, Dodge, Jeep, Ram

Luke Waldschmidt — Wed, 18 Mar 2026 15:15:28 GMT

Introduction

Simply by nesting its internal departments on Google, Safford Brown CDJR Sterling added 343 driving directions in the first full month. By giving each department its own optimized profile, the dealership expanded visibility for high-intent searches — without reducing engagement on the main listing.

Apple Business Connect: A Must-know Guide

Luke Waldschmidt — Wed, 04 Feb 2026 16:56:34 GMT

Apple announced Apple Business Connect to the public in January 2023. Replacing a simplified map profile program called Apple Business Register, the new ABC enables businesses to control, customize, and promote their business information to the billion+ Apple users worldwide. You can think of Apple Business Connect as Apple’s version of the Google Business Profile.

Using Your Google My Business Profile Q&A Section Like A Pro

Luke Waldschmidt — Wed, 04 Feb 2026 16:55:22 GMT

Author: Yan Gilbert, Google Product Expert

[Auto Edition] Nested Case Study: BMW

Luke Waldschmidt — Wed, 10 Dec 2025 19:36:54 GMT

Introduction

Simply by nesting its internal departments on Google, BMW of Owings Mills added 327 driving directions in the first full month. By giving each department its own optimized profile, the dealership expanded visibility for high-intent searches — without reducing engagement on the main listing.

[Auto Edition] Nested Case Study: Chrysler, Dodge, Jeep, Ram

Luke Waldschmidt — Tue, 11 Nov 2025 19:19:54 GMT

Introduction

Introducing the Account Activity Report

Luke Waldschmidt — Thu, 31 Jul 2025 21:02:24 GMT

Why Tracking Listing Changes Matters

For multi-location businesses and agencies, keeping business listings accurate is just the beginning—knowing how and when changes happen is just as critical. Whether updates are made automatically by a citation management system or manually by team members, visibility into those changes helps maintain consistency, prevent errors, and strengthen brand control.

Introducing the Listings Accuracy Report

Luke Waldschmidt — Mon, 30 Jun 2025 20:43:41 GMT

Why Accurate Listings Are Critical for Local Success

For multi-location businesses and agencies, keeping business information consistent across platforms like Google, Bing, and Apple is an ongoing challenge. Even a small error, like a missing suite number or outdated hours, can lead to customer confusion, lost traffic, and diminished trust.

Is Vehicles for Sale Going Away?

Luke Waldschmidt — Fri, 20 Jun 2025 20:19:34 GMT

Google Deprecates Structured Data for Vehicle Listings — What’s Really Going On?

This week, Google formally deprecated support for structured data markup related to vehicle listings, triggering confusion across the automotive space. For many, though, the disruption wasn’t new. Dealers and providers began seeing vehicle listings quietly disappear months ago, with no clear explanation. As is often the case, Google offered little context. Google is not going to tell anyone definitively what the problem is, but from our thousands of locations, here's what we're surmising.