Love what you’re watching on TV?

If you’ve made it this far, there’s a high chance you are educated, above 14 years of age with writing knowledge of the English language and an internet connection at home. That places you within the premium bracket of India’s demographic. Yet, you complain about what you watch?

The curse of the idiot box is that it is present in every living room. To understand what works on Indian Television one must first understand living rooms. Living rooms that are affected by social, economical and cultural trends. That makes it around 150+ million living rooms across 28 states in a country that has 22 official languages.

One TV to rule them all?

This blog is an effort in sharing nuggets of information that will help in understanding our society’s consumption of entertainment, particularly television.