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    —GO Yamamoto, how do you foster business growth?
    Management/Business
    2026/06/22

    —GO Yamamoto, how do you foster business growth?

    Yamamoto Hatsunao

    SeriesGO Future: Growth Officer, Speaking of the Future [5/5]
    Best Practices for Using Pinterest: Lessons from Our Original Framework
    Marketing
    2026/06/22

    Best Practices for Using Pinterest: Lessons from Our Original Framework

    Shoji Uda, Kaori Kasamatsu, Yusuke Kawabata

    SeriesPinterest's Cutting Edge: From Platform Features to Creative Tips [2/2]
    The 18th Japan Marketing Awards Ceremony was held. The Grand Prix went to “Anessa Brush-On Powder.”
    Marketing
    2026/06/22

    The 18th Japan Marketing Awards Ceremony was held. The Grand Prix went to “Anessa Brush-On Powder.”

    Participant Report: “The ‘How About This?’ Style New Employee Training Method”
    Advertisement
    2026/06/19

    Participant Report: “The ‘How About This?’ Style New Employee Training Method”

    Tomochika Tobita

    SeriesActive Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [8/8]
    A New Saga Landmark Born from Love for the Region! The Story Behind the Creation of the “Kingdom Reading Embankment”
    Marketing
    2026/06/19

    A New Saga Landmark Born from Love for the Region! The Story Behind the Creation of the “Kingdom Reading Embankment”

    Masataka Ikeda, Daiki Yamada , Takafumi Nakahara

    SeriesIgnite a passion for your community [1/1]
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    Theme Articles

    Topics
    Best Practices for Using Pinterest: Lessons from Our Original Framework

    Best Practices for Using Pinterest: Lessons from Our Original Framework

    Marketing
    A New Saga Landmark Born from Love for the Region! The Story Behind the Creation of the “Kingdom Reading Embankment”

    A New Saga Landmark Born from Love for the Region! The Story Behind the Creation of the “Kingdom Reading Embankment”

    Creative
    Participant Report: “The ‘How About This?’ Style New Employee Training Method”

    Participant Report: “The ‘How About This?’ Style New Employee Training Method”

    Advertisement
    “Good for the environment” isn’t enough to drive action—The reality of consumer behavior and new corporate strategies

    “Good for the environment” isn’t enough to drive action—The reality of consumer behavior and new corporate strategies

    Social issue
    —GO Yamamoto, how do you foster business growth?

    —GO Yamamoto, how do you foster business growth?

    Management/Business
    Bringing Together Multiple Media Channels into a Single “Traffic-Generating Engine”: What Is BMW’s Cross-Media Strategy?

    Bringing Together Multiple Media Channels into a Single “Traffic-Generating Engine”: What Is BMW’s Cross-Media Strategy?

    Media/Contents
    "Emotion LABO" Launches! Scientifically Researching "Experiences That Move People" and Aiming to Build an "Emotional Economy"

    "Emotion LABO" Launches! Scientifically Researching "Experiences That Move People" and Aiming to Build an "Emotional Economy"

    Customer Experience
    A Paradigm Shift in Education in the AI Era<br> The Power of “Active Learning” in Tackling Questions with No Single Correct Answer

    A Paradigm Shift in Education in the AI Era The Power of “Active Learning” in Tackling Questions with No Single Correct Answer

    Idea
    Can AI go beyond optimization? — The key lies in the “network of people”

    Can AI go beyond optimization? — The key lies in the “network of people”

    Digital/Technology
    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: “Five-Year Changes in Consumption and Desire: Insights from Consumer Research That Moves the Heart” – July 8

    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: “Five-Year Changes in Consumption and Desire: Insights from Consumer Research That Moves the Heart” – July 8

    Insights/Research

    NewsView List

    News
    The 18th Japan Marketing Awards Ceremony was held. The Grand Prix went to “Anessa Brush-On Powder.”
    Marketing
    2026/06/22

    The 18th Japan Marketing Awards Ceremony was held. The Grand Prix went to “Anessa Brush-On Powder.”

    The Grand Prix was awarded to Shiseido Japan’s “Anessa Perfect UV Brush-On Powder.” This initiative focused on a real-life challenge faced by many consumers: “Makeup smudges when reapplying sunscreen over it.” It was highly praised for its attempt to combine UV protection with the finishing powder effect of makeup in a single product. Sa

    A New Advertising Model for Branding and Purchasing Realized by Amazon and SeenThis
    Marketing
    2026/06/19

    A New Advertising Model for Branding and Purchasing Realized by Amazon and SeenThis

    "2025 Creator of the Year Award" Ceremony
    Creative
    2026/06/17

    "2025 Creator of the Year Award" Ceremony

    Dentsu Group Announces “AI for Growth 3.0”—AI-Driven Marketing Transformation Enters the “Implementation” Phase
    Marketing
    2026/06/05

    Dentsu Group Announces “AI for Growth 3.0”—AI-Driven Marketing Transformation Enters the “Implementation” Phase

    Applications are now open for "Spotify Hits 2026," an advertising creative award hosted by Spotify
    Advertisement
    2026/05/28

    Applications are now open for "Spotify Hits 2026," an advertising creative award hosted by Spotify

    Seminar / EventView List

    Event
    [Call for Participants] Manufacturing Companies × Startups: Taking a Leap Forward “upCRAFT OSAKA 2026 Symposium Vol. 1” to be held on July 6
    セミナー
    Recruitment in Progress
    Management/Business
    2026/06/18

    [Call for Participants] Manufacturing Companies × Startups: Taking a Leap Forward “upCRAFT OSAKA 2026 Symposium Vol. 1” to be held on July 6

    0
    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: “Five-Year Changes in Consumption and Desire: Insights from Consumer Research That Moves the Heart” – July 8
    セミナー
    Recruitment in Progress
    Insights/Research
    2026/06/17

    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: “Five-Year Changes in Consumption and Desire: Insights from Consumer Research That Moves the Heart” – July 8

    0
    [Call for Participants] Dentsu Macromill Insight, Inc. × i-Style Co-hosted Webinar: “In the Age of AI and Reviews: How Are Brands and Cosmetics Chosen? — Decoding the Latest Purchasing Behaviors from Consumer Data by Generation: Gen Z, Millennials, and Older Adults —” to be held on June 24 and 25
    セミナー
    Recruitment in Progress
    Marketing
    2026/06/10

    [Call for Participants] Dentsu Macromill Insight, Inc. × i-Style Co-hosted Webinar: “In the Age of AI and Reviews: How Are Brands and Cosmetics Chosen? — Decoding the Latest Purchasing Behaviors from Consumer Data by Generation: Gen Z, Millennials, and Older Adults —” to be held on June 24 and 25

    0
    [Call for Participants] Dentsu Kyushu Inc. FY2026 "Kyushu Idea School" Applications Now Being Accepted
    セミナー
    Recruitment in Progress
    Creative
    2026/06/08

    [Call for Participants] Dentsu Kyushu Inc. FY2026 "Kyushu Idea School" Applications Now Being Accepted

    0