Consumers lose money not because they lack tools, but because they lack attention. min/Max is the first agentic financial co-pilot that handles the tracking, optimization, and risk-flagging that consumers don't have time to do themselves, while treating user agency and reversibility as first-class product primitives. When the agent does its job well, the user rarely opens the app. The recommendation arrives where the spending happens: on the lock screen via an Apple Wallet pass.
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