Inspiration

Travel planning can be overwhelming, with customers often unsure about the best add-ons (like car hire, parking, or experiences) for their trips. We wanted to simplify this process by creating an intelligent chatbot that acts as a personal travel concierge. Our goal was to enhance Holiday Extras' offerings by:

Personalizing recommendations based on user preferences Streamlining bookings for add-on services Generating affiliate revenue through curated Amazon product suggestions

What It Does

Our solution is a two-part system:

AI Trip Planner Chatbot Asks users about their trip details (destination, budget, travel type, etc.) Recommends tailored add-ons (airport parking, car hire, adventures) Generates a complete trip plan with pricing and booking options Amazon Affiliate Product Integration Displays travel essentials (luggage, adapters, etc.) as purchasable recommendations Uses affiliate links to earn Holiday Extras passive income

How We Built It

Frontend: html/css + chatbot UI(customizable for Holiday Extras’ branding) Amazon API for product recommendations Deployment: AWS EC2 (scalable for high traffic)

Challenges We Ran Into

Dynamic Pricing Integration Real-time pricing for add-ons required API access we didn’t have, so we simulated it. Natural Language Processing (NLP) Training the chatbot to handle vague queries like "I need a cheap family trip." Affiliate Link Implementation Ensuring compliance with Amazon’s API policies while maintaining UX.

Accomplishments We’re Proud Of

Working prototype delivering personalized trip plans in under 2 minutes Seamless UI matching Holiday Extras’ branding Monetization Strategy via Amazon affiliate links (projected 3-5% revenue boost)

What We Learned

User Behavior: Travelers prefer fewer, high-quality options over endless choices. Chatbot Design: Buttons + quick replies improve engagement vs. open-ended questions. Affiliate Marketing: Product placement matters—users bought more when items were labeled "Travel Essentials."

What’s Next for Holiday Extras

API Integration AI/NLP: Dialogflow (for conversational flow) + Rule-based filtering (for budget/package matching) Connect to Holiday Extras’ real booking system for live pricing/availability. Integrating with Loyalty Program Offer discounts when users book multiple add-ons (e.g., parking + lounge). Expansion Add voice support (Alexa/Google Assistant) and multilingual queries. Data Monetization Sell anonymized travel preference data to partners (e.g., airlines).

Final Pitch

Our AI assistant transforms Holiday Extras from a service provider to a travel-planning partner, increasing conversions and creating new revenue streams—all while keeping the customer experience effortless.

Let’s build the future of trip planning!

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