Inspiration

One of our teammates started a small cookie business in grade 10 but didn’t understand how pricing and market demand worked. They ended up selling cookies at a loss and realized how hard it is to start a business without proper guidance or market analysis. That valuable experience inspired us to create JustAStartUp a tool to help new founders understand their market and plan for sustainable growth.

What it does

JustAStartUp helps startup founders analyze their market, identify competitors, and estimate future growth potential. It provides clear insights on pricing, demand, and industry trends so founders can make smarter decisions before launching. It also generates customized pitch decks based on market data to help founders present their ideas confidently.

How we built it

We built JustAStartUp using ReactJS, TypeScript, TailwindCSS, and HTML for the frontend. The backend was developed with Node.js and Supabase, which connects to a PostgreSQL database. Together, these technologies allowed us to create a responsive web app with secure data handling and real-time analytics.

Challenges we ran into

  • Finding reliable and relevant market data for startups
  • Structuring the data so insights are meaningful but easy to understand
  • Integrating Supabase efficiently with our React and Node.js setup
  • Designing a clean UI that looks professional yet simple for first-time users

Accomplishments that we're proud of

  • Built a working prototype that analyzes market data and generates pitch decks
  • Created an intuitive interface for startup founders with no prior business experience
  • Learned how to connect multiple tools (Supabase, Node, React) into a smooth workflow

What we learned

We learned how powerful data-driven insights can be for new entrepreneurs. We also gained experience with full-stack development using Supabase and React, and how to simplify complex business data into actionable information.

What's next for JustAStartUp

  • Improve the AI behind our pitch deck generation
  • Expand data coverage across more industries and regions
  • Add personalized business recommendations and funding insights
  • Launch an early access version for student founders

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