PostCrafter | Devpost

Inspiration

Project Name: PostCrafter Tagline: Elevate Your Social Media Presence: PostCrafter - Where AI Meets Creativity.

Elevator Pitch: PostCrafter leverages advanced AI technology to generate personalized and engaging social media posts for brands, ensuring alignment with their values and audience expectations. By utilizing multiple AI agents that work together as a creative team, PostCrafter incorporates user feedback, reviews, and comments to craft relevant content. This matters because it helps brands maintain a consistent and impactful online presence, preventing costly missteps and enhancing audience engagement.

Background: Recently, Bumble, the dating app, faced significant backlash for their newest billboard ads, as the creative used sent the wrong message to their target audience, resulting in substantial financial losses. In today's digital landscape, brands across various industries are required to produce and push a large volume of content, especially on social media. Each brand has distinct values and strategies for content creation, making it crucial to generate content that aligns with their identity and resonates with their audience.

Motivation: Our project, PostCrafter, was inspired by the need to help brands avoid the pitfalls experienced by companies like Bumble. By leveraging AI, we aim to create a tool that ensures content is not only engaging and relevant but also aligned with the brand's values and audience expectations. Personal experiences and observations of the challenges faced by small businesses and influencers in maintaining a consistent and effective social media presence motivated us to develop a solution that automates and enhances the content creation process. PostCrafter uses multiple AI agents—each with a unique role such as researcher, post editor, and creative critic—working together to generate content that incorporates user feedback, reviews, and comments, ensuring a cohesive and successful social media strategy.

What it does

Core Functionality: PostCrafter uses multiple AI agents—each with a unique role such as researcher, post editor, and creative critic—working together to generate content that incorporates user feedback, reviews, and comments, ensuring a cohesive and successful social media strategy. Use Cases: For brands/small businesses/marketing Agencies etc to integrate with their social media content strategy.

How we built it

Technology Stack: Nextjs, Langgraph, CrewAI Architecture: Multi-agents architecture. Development Process: Concept/planning - API to get social media data - frontend - backend agents architecture etc