Subscribe | Login

Reader

Digiday+ Member Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout

News Digiday + Podcasts Events Awards

News
Digiday +
Podcasts
Events
Awards

Hot Topics

The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics

Login Subscribe

My Account Logout

Special Projects
Digiday+ Research
WTF Series
Newsletters

Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Media

The Creator Economy

From vibes to data: Why some brands use predictive tech to vet creators

Brands like TheRealReal and Shark Ninja are turning to predictive models and datasets to guide their strategies.

16 hours ago

Related Coverage

‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content
Why media mix modeling is becoming essential for predictive ROAS measurement
Inside Doritos’ ‘creator-led’ marketing strategy

Featured

No playbook, just pressure: Publishers eye the rise of agentic browsers

December 31, 2025

Zero-click Future

Digiday’s comprehensive guide to what’s in and out for publishers in 2026

December 29, 2025

Member Exclusive

Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

December 26, 2025

Data Regulation

In Graphic Detail: The puny nature of regulatory fines compared to Big Tech’s financial prowess

January 30, 2026
Generative AI

WTF is vibe coding?

January 30, 2026
Sponsored

Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers
Zero-click Future

Google’s forced AI opt out: what changes — and what doesn’t — for publishers

January 29, 2026
Member Exclusive

Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?

January 29, 2026
Member Exclusive

Digiday+ Research: How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026

January 28, 2026
WTF Series

WTF is liquid content?

January 28, 2026
Audio Anywhere

Inside Goalhanger’s shift from podcast producer to screen studio

January 28, 2026
Member Exclusive

Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents

January 27, 2026
Media

Cloudflare’s Human Native acquisition signals a new content economy for publishers

January 27, 2026
Media

TikTok’s ownership shakeup sends creators scrambling amid chaos and uncertainty

January 26, 2026
The Creator Economy

TikTok moderation has pushed some news creators to the limit

January 26, 2026
Strategizing for the Future

Forbes tests prediction platform as engagement strategies move past search

January 23, 2026

1
2
3
…
954
>

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

FAQ
Advertise
Privacy Policy
Masthead
Digiday Media

© 2026. All rights reserved

Advertisement