diginomica - business insights for the digital enterprise

Latest story

War - what is it good for? A lot of "exquisite" Electronic Warfare business for the likes of CACI International, it seems This article is sponsored by:

Earlier stories

What synthespians can teach us about IP - and about Grok’s horrifying actions This article is sponsored by:
Seeing through the Marketing Data Mirage - and how to avoid it! This article is sponsored by:
Enterprise hits and misses - Davos gets deconstructed, and PwC has good (and bad) news about AI projects This article is sponsored by:
ThoughtSpot CEO - ‘most AI agents are confident idiots’ This article is sponsored by:
Axos Bank’s Kevin Hearn simplifies, trains and embraces AI This article is sponsored by:

Partner stories

In retail’s AI transformation, smart strategies (not speed or spending) will define the winners

Blue Yonder’s Jim Hull says retail winners will be those who plan AI adoption carefully, co-create strategies with users, build human capabilities, and unify data to enable end-to-end visibility across networked platforms.

How McDonald’s and other global enterprises are using SAP BTP to transform operations

Does extensibility provide a better framework for ERP agility? ASUG's Isaac Feldberg discusses how a clean-core ERP approach - enabled by SAP BTP - is helping organizations cut customization, increase agility, and lay the groundwork for AI-driven innovation.

Connecting ideas through geometric patterns in a modern space

From AI ideas to execution - why experimentation is key

Atlassian’s Tiffany To shows that experimentation grounded in real use cases, tested assumptions, and trust is the key to moving AI from theory to traction.

Winning the race as a business concept with skill

Why 2026 will be the year of infrastructure reckoning: energy, sovereignty, and AI reality

Pure Storage's Patrick Smith and Fred Lherault share the five big predictions around AI hype - energy, cyber resiliency and data sovereignty

Screen with 2026 on pink & blue background. People are sat on office chairs in front.

AI emerging as key safety driver as commercial fleets cut crash rates by 73%

Kelly Soderlund, Head of Insights at Samsara, discusses how Samsara's Fleet Safety Report shows how AI-powered monitoring can reduce serious road incidents by identifying risks and understanding driver behavior.

Car dashboard showing navigation interface

More stories

How P&G's new CEO is looking to data and AI to "invent the CPG company of the future" This article is sponsored by:

The old media landscape realities are shifting and market leaders like P&G must change with them.

Three blockers are holding up enterprise AI adoption, says OutSystems CEO - and it's not the tech This article is sponsored by:

A conversation with Woodson Martin, CEO of OutSystems, uncovers three blockers to enterprise adoption of AI for practical business use cases.

How Children with Cancer UK is getting a fundraising boost with Salesforce This article is sponsored by:

Better donor engagement and automated payments mean more funds to support children and their families.

Monday Morning Moan - why is the UK Intellectual Property Office more set on US AI interests than those of UK creatives? This article is sponsored by:

If UK creatives were hoping that the government had listened to its own consultation on AI and copyright, I have bad news. Read on – if you dare. 

Blue Yonder's Chief Innovation Officer - how retail AI shifted from 'budget to spend' to delivering value This article is sponsored by:

Andrea Morgan-Vandome discusses how AI in retail has moved from "what can we do with our budget" to "how do we deliver measurable value and drive adoption" - and Blue Yonder's latest product updates.

The fingers of a woman's hand step up the arrow of a chart lying on a shopping basket. eCommerce smaller retail level up concept © Tattoboo - Shutterstock

Something for the weekend - why enterprise AI progress is not where the industry thinks! Time to chow down on some snake tail? This article is sponsored by:

Databricks’ research into instructed retrieval and the OfficeQA benchmark suggests that the hardest problems in enterprise AI are no longer about model intelligence. Instead, they lie in how systems interpret instructions, navigate fragmented data, and connect models to tools.

Workday is in a race to re-define vertical SaaS, says its CTO. How's it going? This article is sponsored by:

We speak to Peter Bailis, Workday's CTO, about staying competitive in the AI era, its appetite for change, and how it brings customers along on the journey.

Peter Bailis on stage with arms outstretched and blue background at Workday Rising EMEA 2025

Davos 2026 - the end of a week when tech sovereignty in Europe was all too on point an issue This article is sponsored by:

Enterprise tech stacks are always going to have US kit running through them - a blunt assessment from SAP CEO Christian Klein during a debate on tech sovereignty.

Colombian chocolate manufacturer uses technology to prevent de-forestation and boost bio-diversity This article is sponsored by:

B-Corp Luker Chocolate’s new AVISTA smartphone app is turning farmers into bio-diversity monitors to enable conservation. At the same time, it helps make environmental care a practical part of their everyday life.

AI and copyright – anything ‘freely available’ online is fair game, according to Google This article is sponsored by:

As end-of-season finales go, it was certainly more explosive than the government ministers who appeared on the same day. So, what did Google tell the UK’s AI and copyright Inquiry? You probably want to be sitting down...