Sendtric

Overview

Sendtric enables marketers to add countdown timers to Email and In-App campaigns, creating a sense of urgency and driving user engagement. By integrating Sendtric with CleverTap, businesses can enhance their messaging strategies and improve conversion rates. With this integration, you can:

Drive urgency and faster conversions by displaying real-time countdown timers in Emails and In-App messages.
Enhance engagement and click-through rates with visually compelling, time-sensitive promotions.
Automate time-bound campaigns with dynamically updating timers, reducing manual effort.

With real-time countdown visuals, users are more likely to act quickly, thereby, boosting urgency and driving conversions.

Prerequisites for Integration

The following are the prerequisites for Sendtric integration:

Ensure you have access to your Sendtric account (Free or Pro, based on customization needs).
Ensure you have a CleverTap account with access to campaign creation.

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Support for Integration
This integration is managed and continuously improved by Sendtric. The CleverTap and Sendtric integration has undergone stringent testing to ensure seamless functionality. For any questions or issues, contact Sendtric for support and resolution.

Integrate CleverTap with Sendtric

To set up the CleverTap integration with your Sendtric account, perform the following steps:

Generate a Countdown Timer in Sendtric

Log in to your Sendtric account.
Create a new countdown timer in the Sendtric dashboard by specifying:
- Duration (for example, 24 hours)
- Timer style, font, colors, and background settings

Click Generate to create the countdown timer.

Copy the HTML snippet generated by Sendtric.

<table align="center">
    <tbody>
        <tr>
            <td>
                <img src="https://gen.sendtric.com/countdown/uq9sw5evwz" style="display: block; max-width:100%"/>
            </td>
        </tr>
    </tbody>
</table>

Use this HTML snippet in CleverTap Email or In-App campaign setup.

Configure Email Campaign

Integrate a Sendtric countdown timer into your CleverTap Email campaign. To do so, follow these steps:

Go to the Campaigns page, click + Campaign, and select Email from the list of messaging channels.
Click Go to Editor under the What section.
1. Select a Basic Template or Saved Template.
2. Switch to Source mode in the email editor to edit the HTML code of the email body.
Paste the HTML Snippet copied in step 4 of Generate a Countdown Timer in Sendtric inside the <body> tag where you want the timer to appear.

Preview the email to ensure the countdown timer displays correctly across devices.

Click Send Test to verify the countdown timer and ensure the Sendtric integration functions correctly.
Click Publish to publish the campaign.

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Note:
Some email clients (for example, Outlook for Windows) may not support GIF timers. Always run A/B testing before launching large-scale campaigns.

Once published, your email campaign will include a real-time Sendtric countdown timer, creating urgency and driving user engagement. Ensure that campaign performance in CleverTap is monitored for optimal results.

Configure In-App Campaign

Set up and personalize your In-App campaigns in CleverTap to engage users effectively. To do so, follow these steps:

Go to Campaigns in the CleverTap dashboard. Click on + Campaign and select In-App Messages from the dropdown menu.
Click Go to Editor under the What section.
Select the template of your choice. For this example, we will use Custom HTML Templates.

Paste the HTML snippet in step 4 of Generate a Countdown Timer in Sendtricinside the <body> section of the custom HTML.

(Optional) Click Send Test to verify if the In-App message renders correctly.

Click Save and Publish to send your In-App campaign.

Once published, your In-App campaign features a dynamic countdown timer, creating a sense of urgency and encouraging user action.