Strategy - Edgbaston

To be the Best Cricket Business in the World.

This is a bold, ambitious, and aspirational aim that drives us forward as a business — through the performances of our teams on the pitch, by making Edgbaston a leading multi-use venue, and by transforming our community engagement.

Edgbaston is a venue for everyone. We aim to provide opportunity, connect communities, and improve lives within the region.

To learn more about our strategic plan for 2025–28, please read below.

Strategic Plan 2025-28

Create sustainable domestic success (men & women).
Deliver the most inclusive pathway for future Bears and England players (boys & girls).
Create and deliver facilities that support the delivery of sustainable success and future pathways

Create a 365 events programme outside of ECB/ICC sanctioned cricket that utilises the bowl and non-cricket space to maximum effect.
Deliver best guest experience in cricket and events.
Transform the Edgbaston campus.

Promote social integration and mobility along with physical and mental wellbeing.
Help cricket clubs and hubs be expertly governed, sustainable and inclusive.
Capitalise on Edgbaston Stadium as an inspiring community resource.

Increase attendances across Ticketing & Hospitality, with a vibrant Membership.
Leverage commercial opportunities in Partnerships, Merchandise and Digital through innovation.
Grow the fanbase with a deeper sense of connection across all our teams (Men & Women).

Our Values

Passion

Genuine passion for what we do.

Respect

Our history and who we are.

Innovation

We are the trend setters.

Diversity

Diverse in our people and thinkers.

Excellence

We want to be the best.

Strategic Plan

To be the Best Cricket Business in the World.

Strategic Plan 2025-28

Inspire Through Winning Teams

Make Edgbaston A Leading Cricket Business & Community Venue

Use Cricket To Drive Social Change With Edgbaston As The Hub

Create The Largest Community Of Engaged Fans In Cricket