Founded in 2013, 8BitDo is a global gaming hardware company that bridges classic inspiration with modern functionality.

Partnering with Microsoft Xbox, Apple, Steam, and Analogue, 8BitDo creates reliable, beautifully designed hardware that connects seamlessly across platforms—celebrating gaming’s heritage while shaping its future.

Helping people with disabilities play video games.

Arcade Shock is a leading retailer and innovator in arcade gaming hardware, specializing in premium arcade sticks, controller components, and customization solutions for the global fighting game community. Founded by industry veteran Vinh Trieu, the company was built on a passion for arcade culture and a commitment to delivering high-quality, performance-driven products inspired by decades of experience in both gaming and high-end electronics.

The Utopia for All Things Geek brings you the sickest artists in the game featuring the Art of Quinton Thomas , Taste My Blade, and SSSuper Saru Saru. We are known for our Anime and Gaming x Movies and Pop Culture mashups. Snag our art in a variety of formats including Gaming Deskmats, Woven and Fleece Blankets, Custom Apparel and Wall Art.

FGC Store in Japan for arcade sticks, parts and accessories

Biscuitfloof is a Seattle-based art brand inspired by our three floofy CEOs — Ginger and Taro the Samoyeds, and Miso the Siberian! We enjoy sharing our love of cute animals, gaming, and anime in our art and create a variety of goods from stickers, keychains, pins, apparel and more!

Boiling Point Games is a tabletop developer and publisher that focuses on making fun competitive games that bring memorable moments and experiences to the table.

Premier Anime inspired streetwear with quality materials and original illustrations that won't be found anywhere else.

Brook is a professional gaming peripheral brand from Taiwan, dedicated to providing innovative solutions for every gamer. With over 20 years of expertise in gaming hardware design and manufacturing, we empower players to enjoy games their way. Since the launch of the groundbreaking Super Converter in 2015, Brook has enabled seamless compatibility between legacy gaming controllers, joysticks, and steering wheels with the latest consoles, saving players upgrade costs while enriching their gaming experiences.
More than just a product provider, Brook is your trusted companion on your gaming journey. Your Game, Our Play—gear up with Brook and enjoy boundless gaming adventures!

Bryce Kho is a freelance illustrator located in Pasadena, California best known for creating complex, whimsical illustrations that combine real locations with fantasy characters. Notable works include Sea of Stars (Concept artist and illustrator) which won Indie Game of the Year 2023, The Messenger (Illustrator), and Aegis Defenders (Game Director).

We are a small family owned business specializing in all handmade goods, crafted by our family, friends, and community members. We focus on crochet, but have a hand in handmade jewelry, ceramics, and more. Backed by all of our hard working makers, we are able to make a large variety of cute creations available for all to enjoy.

We sell collectible Japanese figurines and plushies!

CounterHit Customs is a Seattle-based fighting game controller maker of all colors and sizes. All the controllers are designed and built by hand in Seattle, Washington while supporting the local FGC scene.

More than just merch, Eighty Sixed is a celebration of gaming culture. We craft premium, limited edition gear designed by fans, for fans. Limited restocks. No reruns. Get the drop before it's Eighty Sixed for good!

FlyQuest is a gaming and lifestyle organization on a mission to make the gaming space better than we found it. Known for blending competitive excellence with culture, creativity, and community impact, FlyQuest operates championship-caliber esports teams while building meaningful experiences that connect fans, players, and partners. From industry-leading talent development programs to innovative live events and purpose-driven campaigns, FlyQuest continues to push esports forward as a fresh, inclusive, and disruptive force in gaming.

Gamers Outreach is a for-purpose organization helping to restore a sense of joy and normalcy in the lives of hospitalized children. We believe the world is better when kids can play, through equipment and software, we’re on a quest to ensure every hospital is enabled to provide kids with activities alongside care.

I’m Dawn of HelloDawnCo! I love drawing chibi fanart and original characters and then turn them into enamel pins, stickers, and keycap keychains. I also embroider some of my favorite designs onto apparel at home! My dream is to bring people joy with my art, and I love sharing my passions with others.

HORI is a globally recognized designer and manufacturer of high-quality video game accessories, reliable products that enhance the gaming experience. Founded in Japan, HORI has built a strong reputation through officially licensed partnerships with major gaming platforms, including Nintendo, PlayStation, and Xbox.

High quality fan art of darker properties across games, anime and movies!

Justin Orr aka “JUSSCOPE”, is a concept artist and animator from Northern California. He has worked in numerous artistic fields including animation, gaming and advertising. He’s worked with companies such as Nickelodeon, MTV, Picture Plane Illustration, Wild Brain and TBS and has spent time in Japan as a concept artist. In addition to this he has done work for clientele, which includes XM Studios and Twitch TV, while running his own independent art studio in Alameda, California.

LVL UP EXPO is a three-day immersive gaming and pop culture convention in Las Vegas celebrating fans through esports tournaments, cosplay, art, and live entertainment.

The ultimate live gathering of fans, everywhere.

M.RAGE is a streetwear apparel and accessories brand inspired by science-fiction anime. Featuring official merch collaborations from your favorite games and shows including Zenless Zone Zero, Honkai Star Rail, Hatsune Miku, Initial D and more! All-originally designed and always officially licensed.

Materia Store is your go-to destination for video game music vinyl, compact discs, cassette tapes, and sheet music. Our goal is to bring you the most complete storefront for video game music. Everything we carry is fully licensed, which supports the composers, musicians, and creative communities who inspire us.

MATSUMOTO ART is a design practice that offers a collective of original and licensed artworks that celebrate the nostalgic experience of pop culture! Past select clients include Blizzard Entertainment, Walt Disney Animation Studios, Marvel Studios, Fantasy Flight Games, and Viacom.

We are offering official merchandises for Hoyoverse games, Wuthering Waves, Love and Deepspace, Goddess of Victory: Nikke, etc

Mori Galaxy is a multicultural art and fashion brand inspired by gaming, anime, and cute galaxy aesthetics.

Through colorful designs, cultural references, and playful puns, we create apparel, prints, pins, and accessories that celebrate the communities brought together by games.

Our goal is simple: connect people through creativity, curiosity, and positivity.

Keep it simple. Share positivity. We are born from the stars. Are you starry-eyed yet?

MosoBox is a store front for creators ranging from artists to vtubers

Nen Garden is an anime-inspired brand that creates original playmats/mousepads for TCG players, collectors, and fans, combining clean design with functionality to elevate desks, setups, and creative spaces.

Leader in officially licensed pins.

I’m an illustrator and artist rooted in the wild magic of the Rocky Mountain West. My path began in video game design—working with studios like Ubisoft, Riot, and Wildworks—and I still occasionally lend my craft to indie dev teams. Every piece is hand-drawn and hand-printed in our studio, crafted with intention from the first line to the final press. At conventions, I bring a collection of prints, charms, and illustrated curios that blend mystical aesthetics with beloved fandoms—inviting attendees into a world of shimmering motifs, soft witchcraft, and character-driven magic. My booth offers a unique fusion of artistry and atmosphere, creating a space where fans can discover something both familiar and spellbound.

Pixel Empire offers original anime, pop culture, and video game related posters printed with special effects such as glow in the dark, glitter ink, and 3D lenticular.

We also offer fictional postcards, handmade props, colorful and well-lit displays, and dress in award winning cosplay.

Poly Fighter is a single-player roguelike fighting game. Learn new moves from every opponent you defeat to build your fighter’s unique style. Battle through tense retro-arcade duels with a choice of simple or motion inputs to master your moveset and claim your title!

Fight. Learn. Grow.

Project SAIXSEI is about bringing people together through a shared love of fashion, anime, and self-expression. Inspired by the emotions, stories, and connections we experience throughout life, the project turns personal passion into something wearable and meaningful.

Project SAIXSEI exists to create a community where people with similar passions can feel understood and inspired. Whether someone connects through anime, fashion, or their own personal journey, the goal is to make clothing that resonates emotionally while bringing people together through a shared culture and vision.

Harness the power of community to develop cures for rare diseases

Rectangle Corner is a collective of DIY leverless controller makers seeking to share our designs with the communities we love and push FGC enthusiasts' gameplay to the next level.

Ruyikoi isn’t just another apparel brand. We create Otaku streetwear like you’ve never seen before. As an independent brand with a self-sustaining supply chain, we blend traditional culture with geek aesthetics to craft truly one-of-a-kind designs.

Luxury for gamers.

Welcome to Sanshee! We are your friendly neighborhood one-stop shop for high-quality, officially licensed merch and collectibles from your favorite games. We’ve got apparel to upgrade your look, art to adorn your abode, pins that pronounce your passion, and cute, cuddly plush companions. We design every piece, from start to finish, with our fellow fans in mind, so come visit our booth to see what’s new in store (and you may even find some exclusive early releases!) We look forward to helping make your convention experience a memorable and joyful one!

Satisfye is a premium handheld gaming accessories brand founded in 2018 and designed in the USA. We create high-quality, ergonomic products that make gaming more comfortable and enjoyable across the Nintendo Switch family (including Switch 2), Steam Deck, and other handhelds.

Our lineup is led by the innovative Glyph, our groundbreaking new moddable controller, alongside the flagship ZenGrip series, Hardshell protective cases, stands, and more. Exciting expansions are coming soon.

Built with thoughtful design and real durability, Satisfye solves everyday gamer pain points so you can play longer and more comfortably.

Comfort. Quality. Done right.

We make hot sauce.

We are artists run by shibas who create human-made art!

Storm Collectibles

Artist who draws in the Ukiyo-e Ink style featuring art of Vtubers and Gaming characters.

Fresh, filled, sweet and savory waffles, cooked on site for your enjoyment! We aim to be tasty, inexpensive and fast to get you back to the convention with as much as of your money and time as possible! We offer handcrafted Melon Soda and bottled drinks to handle your thirst as well.

ten/o makes FGC merch by FGC artists for FGC fans. We produce the coolest apparel and accessories in the scene, and with design team members like Evo Awards Best Dressed winner Tasty Steve, Best Dressed nominee Logan Sama, and fan-favorite artists within the FGC, it's no wonder. Whether you want gear for Street Fighter, TEKKEN, Guilty Gear, Under Night In-Birth, King of Fighters, Fatal Fury, Justin Wong's Casual Tryhard, and more, we have it fully covered and officially licensed. And by the way, as the premier event broadcaster in the FGC, we're also streaming Evo this weekend for the 14th year in a row!

The Yetee creates amazing merch, apparel, vinyl and more for video games and pop culture, including official collections for Street Fighter, Mega Man, and Monster Hunter

Your favorite games, illustrated in gorgeous Japanese styles.

Uniqmag a technology-driven brand engaged in the development and distribution of gaming and consumer electronics products, committed to delivering innovative solutions and high-quality user experiences to global markets

V1 Tech is where art meets technology to take your setup to the next level!

We help fans express their passions through unique, high-quality products. From vibrant plexi-glass wall art and mousepads to custom PC mod parts, our offerings are designed for creators, gamers, and collectors who want to bring personality into their setups and spaces.

Born out of a love for tech, fandom and innovation, we specialize in premium designs that reflect everything from anime and gaming to pop culture and comics. Whether we're at anime and comic conventions around the country or shipping directly to customers online, our goal is always the same: deliver unforgettable, customizable gear that stands out.

Varmilo is a premium brand known for combining refined craftsmanship, innovative technology, and artistic design. Official controller collaboration brand of EVO 2026.

Drake (Winson) Tsui (Known as ""Quirkilicious"") is a Canadian freelance illustrator professionally in the field for 10+ years. Specializing in 2D splash/front-art paintings, he's been featured by prominent companies such as Bioware and freelanced for Riot Games, more recently creating works for Upperdeck(Marvel) and Blizzard Entertainment.

WASD Studios is founded by a group of talented creatives that love gaming. From casual titles to the eSports scene we embrace everything there is to offer about Video Game culture and strive to design quality content and merchandise to share with fellow enthusiasts! We are Gamers creating for Gamers.

Selling authentic licensed plushies, plush keychains, and imported goodies from all over Asia.

Yogibo creates immersive comfort experiences for gamers, fans, and competitors alike. Known for its ultra-comfortable, body-conforming seating, Yogibo transforms lounges, gaming zones, and event spaces into places where people can relax, recharge, and stay engaged for hours.