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FIG v2 is a complete rebuild of Faraday's consumer data system, introducing historical data, redesigned attributes, fresher updates, and new tools to make customer data easier to discover, deploy, and operationalize.

Andy Rossmeissl

on May 18, 2026

FIG v2 features continuous rolling releases for immediate data freshness, while introducing release pinning to give teams precise control over when new data enters their mission-critical pipelines.

Andy Rossmeissl

on May 17, 2026

Faraday gives B2C brands the verified identity data, customer profile attributes, and predictive signals they need to stop patching data gaps and run campaigns that actually work.

Robin Spencer & 

Ben Rose

on May 12, 2026

Faraday's API gives AI agents the customer context they need to personalize from day one — no data sourcing, no infrastructure build, no long procurement cycle.

Ben Rose

on May 12, 2026

FIG v2 adds historical timelines to consumer data, enabling far more accurate predictive models by training on pre-purchase profiles instead of post-purchase ones.

Andy Rossmeissl

on May 11, 2026

Match rate alone doesn’t tell you whether enriched data is actually useful, teams need to separate match precision, meaning person-level vs. address-level matching, from enrichment precision, meaning observed vs. imputed data. The right level of precision depends on the use case.

Ben Rose

on May 7, 2026

By combining Faraday's deep consumer data enrichment with Heatseeker's real-world market experiments, this DTC brand transformed static transactional data into living, AI-powered Personas that growth and empathy.

Robbie Adler

on Apr 7, 2026

John Hardy used Faraday’s predictive data to tailor offers more precisely, increasing conversions and demand while reducing unnecessary discounting.

Luvean Myers & 

Ben Rose

on Mar 27, 2026

Martech has evolved from warehouse-centric “hub-and-spoke” systems to ETL-driven “bowtie” stacks and now to middleware-powered “diamond” models, with the next shift likely toward AI agent–orchestrated, more fluid “constellation” architectures.

Andy Rossmeissl

on Mar 25, 2026