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The founder's interaction with patients revealed a widespread need for more understanding of healthcare benefits linked to automobile insurance. Many accident victims were not seeking medical care due to unawareness of their rights and available benefits. To address this issue, the ASK GARY helpline was established. This service aimed to inform accident victims about their healthcare rights and offered free access to legal and medical consultations. One of the clinic's initial patients, who later became an integral part of its team, played a significant role in its public outreach. Known as "ROZ" in the clinic's television commercials, her experience receiving medical attention for an accident injury and her desire to share her story led to a powerful television campaign. Her message, focused on empowering accident victims, resonated strongly with viewers. Roz continues to appear in television ads, advocating for accident victims to be well-informed.

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