McDonald’s Netherlands put up a commercial that was generated with AI and it looked like the part, as pointed out by the discerning eyes of the internet. For Futurism, Joe Wilkins reports:
This year, McDonald’s decided to get in on the corporate slopfest with a 45-second Christmas spot cooked up for its Netherlands division by the ad agency TBWA\Neboko. The entire thing is AI, and revolves around the thesis that the holiday season is the “most terrible time of the year.”
Humbug aside, the ad assaults the viewer with rapidly-changing scenes played out in AI’s typically nauseating fashion. Because most videos generated with AI tend to lose continuity after a handful of seconds, short and rapidly-changing scenes have become one of the key tells that the clip you’re watching is AI.
Similar to Coke’s 2025 Holiday ad, the McDonald’s spot is like a visual seizure, full of grotesque characters, horrible color grading, and hackneyed AI approximations of basic physics.
Maybe all publicity is good publicity, but I don’t think this is what McDonald’s was aiming for.
Visualize This: The FlowingData Guide to Design, Visualization, and Statistics (2nd Edition)
