Expert Financial Planning for women & couples

Fee-Only Financial Planning for New Zealand Women

No commissions. No percentage-based fees. Just flat-fee planning built for women navigating the reality of property, careers, and long-term independence.

Book Your Free Clarity Call
50+ Women Supported
$11M in fees Saved So Far
HELP INVESTING? PLANNING FOR THE FUTURE? BUYING A HOME? HELP INVESTING? PLANNING FOR THE FUTURE? BUYING A HOME? HELP INVESTING? PLANNING FOR THE FUTURE? BUYING A HOME? HELP INVESTING? PLANNING FOR THE FUTURE? BUYING A HOME?
Expert Financial Planning for women & couples

Fee-Only Financial Planning for New Zealand Women

No commissions. No percentage-based fees. Just flat-fee planning built for women navigating the reality of property, careers, and long-term independence.

Book Your Free Clarity Call
50+ Women Supported
$11M in fees Saved So Far
FoundHer — Problem Section (Compact)
The Problem

Most women are doing the right things. They're just doing them without a plan built for their life.

You're earning well. You're contributing to KiwiSaver. You might even have investments. But at some point—a separation, an inheritance, a decision that feels too consequential to get wrong—you realise you don't have a clear picture of where you stand.

You're not behind.
You're just unadvised.

Lots of women arrive here having already spoken to someone, done their own research, or both. What they hadn't had is a plan that reflects their real life, their timeline, and exactly what they want.

58%

of NZ women feel unprepared for retirement

Not because they haven't tried. Because the conversations available to them weren't built around the way women actually move through their financial lives.

25%

less in KiwiSaver than men, and still widening

The gap grows through your 40s and 50s, reaching 37% by retirement. The window to change it is now, not later.

50%

more saved by women who've had financial advice

NZ women who've worked with an adviser have over 50% more in KiwiSaver than those who haven't. Advice isn't a luxury. It's leverage.

Why FoundHer

Why FoundHer?

Advice without hidden incentives

Fee-only guidance with no commissions and no percentage-based asset fees influencing our recommendations.

Save mental load & money

We review the full picture, streamline what’s not working, and optimise where possible so your money works smarter, without the stress.

Built for women’s realities

Financial planning designed around the complexity, ambition, and life stages women actually navigate.

Client Love

Ultimate Money Date • Teacher

Kim finally UNDERSTOOD HER OPTIONS

I'd been in the default fund for 8 years. I didn't even know other options existed.

"Zara explained everything so clearly and was super friendly. I'm so glad I booked in to get this sorted."

✓ Switched to growth fund

— Kim Barnes

Wealth Plan • Property Investor

Jess found $16K BLEEDING into rentals

I was so focused on "positive cashflow" that I couldn't see it.

"I think you're spot on about the $16k just bleeding into the rentals. Really appreciate you running through this with me properly."

✓ Numbers actually made sense

— Jess

Ultimate Money Date • Lawyer

Lauren DIDN'T DREAD the conversation

I thought I'd feel judged or stupid. I actually didn't dread talking about money for once.

"Honestly you are so easy to talk to. That was such a relief. You made it feel really straightforward."

✓ No shame, just clarity

— Lauren

Wealth Plan • Project Manager

Ingrid stopped playing it TOO SAFE

I was confident with money — but playing it safe was quietly costing me flexibility.

"Zara helped me align strategy with values. She bridges the emotional and practical sides — something most advisers miss."

✓ Strategy that fits her life

— Ingrid Gillingham

Wealth Plan • 33, Auckland

She went from ANXIOUS TO EXCITED

Around Christmas I felt anxious and unsure. I didn't really understand my numbers or what was actually possible for me financially.

"Now I feel excited. It's a huge difference. Selling the house is a big decision, but I feel really comfortable making it because I can clearly see there are better things I can do with that money."

✓ Confident on $800K decision
Wealth Plan • Workplace Development

Brieana went from AVOIDANT TO ORGANISED

I felt disorganised and disconnected from my money. I needed someone who got the emotional side.

"I now feel confident and clear. I'm even excited by the topic — a big shift from how avoidant I felt in the past."

✓ Full wealth strategy

— Brieana Thompson

Client Love

Ultimate Money Date • Teacher

Kim finally UNDERSTOOD HER OPTIONS

I'd been in the default fund for 8 years. I didn't even know other options existed.

"Zara explained everything so clearly and was super friendly. I'm so glad I booked in to get this sorted."

✓ Switched to growth fund

— Kim Barnes

Wealth Plan • Property Investor

Jess found $16K BLEEDING into rentals

I was so focused on "positive cashflow" that I couldn't see it.

"I think you're spot on about the $16k just bleeding into the rentals. Really appreciate you running through this with me properly."

✓ Numbers actually made sense

— Jess

Ultimate Money Date • Lawyer

Lauren DIDN'T DREAD the conversation

I thought I'd feel judged or stupid. I actually didn't dread talking about money for once.

"Honestly you are so easy to talk to. That was such a relief. You made it feel really straightforward."

✓ No shame, just clarity

— Lauren

Wealth Plan • Project Manager

Ingrid stopped playing it TOO SAFE

I was confident with money — but playing it safe was quietly costing me flexibility.

"Zara helped me align strategy with values. She bridges the emotional and practical sides — something most advisers miss."

✓ Strategy that fits her life

— Ingrid Gillingham

Wealth Plan • 33, Auckland

She went from ANXIOUS TO EXCITED

Around Christmas I felt anxious and unsure. I didn't really understand my numbers or what was actually possible for me financially.

"Now I feel excited. It's a huge difference. Selling the house is a big decision, but I feel really comfortable making it because I can clearly see there are better things I can do with that money."

✓ Confident on $800K decision
Wealth Plan • Workplace Development

Brieana went from AVOIDANT TO ORGANISED

I felt disorganised and disconnected from my money. I needed someone who got the emotional side.

"I now feel confident and clear. I'm even excited by the topic — a big shift from how avoidant I felt in the past."

✓ Full wealth strategy

— Brieana Thompson

Client Love

Ultimate Money Date • Teacher

Kim finally UNDERSTOOD HER OPTIONS

I'd been in the default fund for 8 years. I didn't even know other options existed.

"Zara explained everything so clearly and was super friendly. I'm so glad I booked in to get this sorted."

✓ Switched to growth fund

— Kim Barnes

Wealth Plan • Property Investor

Jess found $16K BLEEDING into rentals

I was so focused on "positive cashflow" that I couldn't see it.

"I think you're spot on about the $16k just bleeding into the rentals. Really appreciate you running through this with me properly."

✓ Numbers actually made sense

— Jess

Ultimate Money Date • Lawyer

Lauren DIDN'T DREAD the conversation

I thought I'd feel judged or stupid. I actually didn't dread talking about money for once.

"Honestly you are so easy to talk to. That was such a relief. You made it feel really straightforward."

✓ No shame, just clarity

— Lauren

Wealth Plan • Project Manager

Ingrid stopped playing it TOO SAFE

I was confident with money — but playing it safe was quietly costing me flexibility.

"Zara helped me align strategy with values. She bridges the emotional and practical sides — something most advisers miss."

✓ Strategy that fits her life

— Ingrid Gillingham

Wealth Plan • 33, Auckland

She went from ANXIOUS TO EXCITED

Around Christmas I felt anxious and unsure. I didn't really understand my numbers or what was actually possible for me financially.

"Now I feel excited. It's a huge difference. Selling the house is a big decision, but I feel really comfortable making it because I can clearly see there are better things I can do with that money."

✓ Confident on $800K decision
Wealth Plan • Workplace Development

Brieana went from AVOIDANT TO ORGANISED

I felt disorganised and disconnected from my money. I needed someone who got the emotional side.

"I now feel confident and clear. I'm even excited by the topic — a big shift from how avoidant I felt in the past."

✓ Full wealth strategy

— Brieana Thompson

Client Love

Ultimate Money Date • Teacher

Kim finally UNDERSTOOD HER OPTIONS

I'd been in the default fund for 8 years. I didn't even know other options existed.

"Zara explained everything so clearly and was super friendly. I'm so glad I booked in to get this sorted."

✓ Switched to growth fund

— Kim Barnes

Wealth Plan • Property Investor

Jess found $16K BLEEDING into rentals

I was so focused on "positive cashflow" that I couldn't see it.

"I think you're spot on about the $16k just bleeding into the rentals. Really appreciate you running through this with me properly."

✓ Numbers actually made sense

— Jess

Ultimate Money Date • Lawyer

Lauren DIDN'T DREAD the conversation

I thought I'd feel judged or stupid. I actually didn't dread talking about money for once.

"Honestly you are so easy to talk to. That was such a relief. You made it feel really straightforward."

✓ No shame, just clarity

— Lauren

Wealth Plan • Project Manager

Ingrid stopped playing it TOO SAFE

I was confident with money — but playing it safe was quietly costing me flexibility.

"Zara helped me align strategy with values. She bridges the emotional and practical sides — something most advisers miss."

✓ Strategy that fits her life

— Ingrid Gillingham

Wealth Plan • 33, Auckland

She went from ANXIOUS TO EXCITED

Around Christmas I felt anxious and unsure. I didn't really understand my numbers or what was actually possible for me financially.

"Now I feel excited. It's a huge difference. Selling the house is a big decision, but I feel really comfortable making it because I can clearly see there are better things I can do with that money."

✓ Confident on $800K decision
Wealth Plan • Workplace Development

Brieana went from AVOIDANT TO ORGANISED

I felt disorganised and disconnected from my money. I needed someone who got the emotional side.

"I now feel confident and clear. I'm even excited by the topic — a big shift from how avoidant I felt in the past."

✓ Full wealth strategy

— Brieana Thompson

Client Love

Client Love

Wealth Plan • Property Investor

Jess found $16K BLEEDING into rentals

I was so focused on "positive cashflow" that I couldn't see it.

"I think you're spot on about the $16k just bleeding into the rentals. Really appreciate you running through this with me properly."

✓ Numbers actually made sense

— Jess

Wealth Plan • 33, Auckland

She went from ANXIOUS TO EXCITED

Around Christmas I felt anxious and unsure. I didn't really understand my numbers or what was actually possible for me financially.

"Now I feel excited. It's a huge difference. Selling the house is a big decision, but I feel really comfortable making it because I can clearly see there are better things I can do with that money."

✓ Confident on $800K decision
Clarity Call

Lauren DIDN'T DREAD the conversation

I thought I'd feel judged or stupid. I actually didn't dread talking about money for once.

"Honestly you are so easy to talk to. That was such a relief. You made it feel really straightforward."

✓ No shame, just clarity

— Lauren

FoundHer — FAQ
Common questions

Things you may be
thinking.

  • Traditional advice often focuses on selling standard financial products or managing your investments for a percentage fee. FoundHer is different. We focus entirely on women, providing a clear plan designed for your real life, career path, and personal goals. You get honest guidance tailored to how women experience money, without a pushy sales pitch.
  • We embrace modern technology and use smart tools behind the scenes to keep our work efficient. However, we believe financial choices are deeply personal and require real human empathy. Your plan is always guided and shaped by a real adviser who understands your unique story. We are fully committed to using technology responsibly. You can read our AI Transparency & Ethics Statement to see exactly how we balance innovation with human-first advice.
  • Many of our clients are capable DIY investors who already know their way around shares or property. They don't need a beginner's lesson. They come to us to pull all their moving parts together into one clear blueprint. We look at the big picture, check for any blind spots you might have missed, and make sure your investment choices actually line up with your long-term goals.
  • Yes. This is exactly when independent advice matters most. Going through a life transition like a divorce, separation, or managing a sudden inheritance involves big choices and high emotions. We act as a calm partner to help you see exactly where you stand financially before you sign legal papers or move your money, protecting your future when things feel overwhelming.
  • We advise on investment planning, risk planning, tax planning, and KiwiSaver. While we discuss specific products and work with accredited providers, we do not implement the investments for you and we do not monitor them daily. We give you the roadmap and you stay in control of your accounts.
  • While we don't manage your money day to day, we don't just leave you to figure it out alone. We have an ongoing membership you can enquire about. This gives you quarterly or bi-annual check-ins with us to review your progress, adjust for life changes, and make sure your plan keeps working for you over time.
  • A good financial plan won't stick unless your mind is on board too. How you feel about money is a huge part of your success. Throughout the planning process, we give you simple exercises to help you get clear on your "why" and build financial habits that match your actual personality.

Tell us about your Financial goals

Explore how we can support you with investment strategy, property planning, or holistic financial planning.

Let’s start the conversation.

If you’re curious about working together but not quite ready to book a call, share a little about what’s on your mind. We’ll personally review and suggest the next best step.