It has been over two weeks since I’ve blogged. I’ve been
busy. Some of it, I can’t remember. But I do know that the beginning of the
week of October 6th, I was focused on getting ready for my trips. Thursday
morning I drove to Fayetteville and then flew to Dallas, Denver, and finally
Phoenix. I’m not sure how I got so lucky to have three stops.
I couldn't pose with Jeff, but I got a picture with "Super Jeff."
I went to Jeff Walker’s Product Launch Formula Live event. It
teaches people the formula for getting publicity for a product and inviting
people to buy it. There were over 700 people at this event. It was amazing and
full of energy. We went from about 9am to 9pm every day—Friday, Saturday,
Sunday. Brenden Buchard, a well-known infomarketer spoke as well. Yes, this is his energy level.
I shared a room with two other women who were extroverts. It
was more fun than I expected. We really had a good time, although we didn’t sit
together in the sessions.
They made us take our stuff with us at each break and
come back and sit in a different seat. As we worked through the PLF formula, we
discussed things with neighbors and had a chance to meet a lot of different
people. The group was so friendly that it was easy to invite yourself to join
different tables of strangers at meals and get to know them, too.
While I thought about a product to launch, I really was
there to meet people who wanted copywriters. I told them I was there to help
people with great ideas find the perfect words to share it. Some were just
starting out. I went to lunch one day with two self-improvement coaches. One
had a mastermind group that cost $35,000 a year to belong to. I was a bit
impressed.
What I learned: You
need to be your authentic self. People can spot a fake. You don’t need to be
perfect. Imperfection can make you more likeable. Put it out there—take action,
and work on perfection as you move along. Think about the transformation your
product will make. How will your customer’s life be different because of your
product? Then think of the ripple
effect. If she is changed, how will that affect her husband, children,
co-workers, etc. And if they are influenced by her, how will they change
lives? When you imagine the
transformation, it makes you want to share what you have that is of value even
more.
They had a charitable organization there that they supported—Teacher
Aid, that was building schools in Kenya for politically displaced communities. Over
the course of the weekend they raised over $123,000—enough to build an entire
school!
The picture is in front of the hotel. I had a fantastic time there. I really was all in. I talked
my voice out and attended everything. I even went into the bar to visit (and
eat a hamburger) and met my best contact there. Sunday morning I went to early
mass with my Catholic roommate. Note the beautiful stain glass window I got to look at during the mass.
Monday was pretty quiet. We slept in a little, packed,
checked out, and I worked on organizing notes and things. I joined some others
and took a shuttle back to the airport, then hung out some more until my
11:30pm flight. I got some sleep on the plane, landed in Atlanta at 3:30
Pacific time… so not a lot of sleep. I then got to West Palm Beach airport about 10:30am.
I got to the hotel about noon and sacked out for a few hours.
Having given my all for PLF, I had less energy for the AWAI
Copywriting Bootcamp. So I set my sights a little lower, and accomplished
everything I wanted there, too.
This is the view from my hotel room. Thanks to Steve, I got a great room with breakfast and snack privileges.
I pitched an idea for a report to Rebecca Matter, the
co-owner of AWAI on Tuesday night at the Lounge (bar) where Circle of Success
members gathered to greet. She liked it, so that was exciting.
Wednesday we started with lunch and went on a full run from
that point. I think we ended at 9pm after the networking dinner. AWAI’s hours
were mostly 7am to 7pm. Speakers were Bob Bly Herschell Gordon Lewis, Dan Kennedy,
John Carlton, Richard Armstrong, and Brian Kurtz of Boardroom.
I had been introduced to Brian at the PLF Live event by my
roommate. She’d gone to a Boardroom event just a few weeks earlier. I told him
I was writing a spec assignment for Boardroom and he gave me two CD’s with
former promotions—examples of the best copywriting! They were fantastic and very helpful.
I also discovered the benefits of networking. Several of the
speakers were at the Clayton Makepeace event I’d gone to in April—including Clayton
himself. I was able to connect with them again. A group of us women went out to
lunch and I was surrounded by successful copywriters. It was very empowering. One afternoon we walked a bit. Here is a photo of me and a pretty inlet.
I wanted to meet with Lori Haller, who had designed the book
I wrote for Rebecca Rice. She’d encouraged me to focus on writing renewal
letters, and I wanted to learn more. While we were talking about ways to keep
customers loyal, a vendor walked up and handed me his card. He said he’d overheard
our conversation and was interesting in talking to me about writing renewal
letters. Wow!
When I went to Job Fair, I spoke with many of the financial
newsletter companies and a number of them were interested in this “back end” of
retention and renewals. So I plan to make this area work for me. I had a chance
to speak to Clayton one-on-one and ask him for advice on structuring both
renewals and pricing. He spoke for about 10 minutes and every word was gold.
So I left Bootcamp Saturday with a plan of action, some job
prospects, and a lot to do. I rode to the airport with one of the staff members
of AWAI and Kevin Halbert, son of legendary copywriter Gary Halbert. We had
good conversations.
Flights were uneventful and I arrived in Fayetteville
airport about 9:30pm. My trusty GPS helped me find the hotel in the dark and I
crashed as soon as I could. I asked for a wake-up call at 5:15 as I planned to
leave at 6am and drive the 4 hours to Mountain View for their 10am ward
conference on Sunday.
The wake-up call didn’t come, but I awoke at 5:47. AKK! Forget the shower. I cleaned up, packed, grabbed
some breakfast and was out the door before 7:20. I had to drive some in the dark, but this was the beautiful sunrise I saw on my way.
In spite of the GPS’s attempt
to take me on some back roads, I got to my meetings at 10:03! It was good to be there with faithful saints
living in very rural communities. After church we had some delicious soup and
rolls and then headed out to visit some families. I need to learn how to visit
shorter. We took nearly 1 ½ hours. I finally got home about 5:30.
I was happy to see my Sweetie!
I asked Tom what he wanted me to say about his weeks. He
said to say he just ate bon-bons all week. I know he helped the neighbor build
a shed with some of the wood and tin roofing we took down from the Whiteville rental.
And he tried to fix a leak in another neighbor’s roof. It was caused by a leaky
vent pipe. He ordered a new one but the wrong size came in.
On Saturday the Stake had a huge work day. They went to
Salem to help renovate the old school house. Tom pulled up bad hardwood
flooring and painted walls. Others cleaned up the yard and worked in other
rooms. It’s a lovely old stone building, with the names of graduating class members
since about 1940 imprinted in the sidewalk leading up to the school.
I know he went out with the missionaries a couple of times
and did lots of other bishop kinds of things.