{"version":"https://jsonfeed.org/version/1","title":"Game Analytics","home_page_url":"https://gameanalytics.ca","description":"Game Analytics","author":{"name":"Game Analytics"},"items":[{"id":"https://gameanalytics.ca/f/ltvcpi-modeling-for-free","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4b5422f-37ec-4fda-87a9-a08535227795/chart.png\"/><p>I've been seeing a lot of LinkedIn posts recently about LTV and CAC (or CPI for those of us in the games industry). The ratio of lifetime value to cost per install (LTV/CPI) is a crucial concept in SaaS and freemium apps...</p>","url":"https://gameanalytics.ca/f/ltvcpi-modeling-for-free","title":"LTV/CPI Modeling (for Free!)","summary":"I've been seeing a lot of LinkedIn posts recently about LTV and CAC (or CPI for those of us in the games industry). The ratio of lifetime value to cost per install (LTV/CPI) is a crucial concept in SaaS and freemium apps...","date_modified":"2026-01-23T21:09:28Z"},{"id":"https://gameanalytics.ca/f/improving-retention-versus-improving-arpdau","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4b5422f-37ec-4fda-87a9-a08535227795/LTV1.png\"/><p>Which is better for your return on ad spend (ROAS): a 10% increase in D7 retention, or a 10% increase in ARPDAU?\n\nYou're chasing that extra $0.10 ARPDAU through new IAPs, battle passes, and ad placements. Meanwhile, your...</p>","url":"https://gameanalytics.ca/f/improving-retention-versus-improving-arpdau","title":"Improving Retention versus Improving ARPDAU","summary":"Which is better for your return on ad spend (ROAS): a 10% increase in D7 retention, or a 10% increase in ARPDAU?\n\nYou're chasing that extra $0.10 ARPDAU through new IAPs, battle passes, and ad placements. Meanwhile, your...","date_modified":"2026-01-01T21:58:56Z"},{"id":"https://gameanalytics.ca/f/no-templates-no-problem","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4b5422f-37ec-4fda-87a9-a08535227795/Screenshot%202025-12-27%20at%2011.12.14%E2%80%AFAM.png\"/><p>When Google launched the new One-Time Product model for mobile in-app purchases back in November of 2025, they also silently turned off support for pricing templates. Pricing templates were an easy way to manage geograph...</p>","url":"https://gameanalytics.ca/f/no-templates-no-problem","title":"No Templates, No Problem!","summary":"When Google launched the new One-Time Product model for mobile in-app purchases back in November of 2025, they also silently turned off support for pricing templates. Pricing templates were an easy way to manage geograph...","date_modified":"2025-12-28T00:15:09Z"},{"id":"https://gameanalytics.ca/f/profit-maximized-user-acquisition-payback-windows","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4b5422f-37ec-4fda-87a9-a08535227795/Optimizing%20Profit.jpg\"/><p>How much should you spend on UA for a mature game with a well-understood monetization curve? One simple approach is to spend a maximum proportion (e.g., 20%) of a game’s current revenue: if a game generated $10,000 in re...</p>","url":"https://gameanalytics.ca/f/profit-maximized-user-acquisition-payback-windows","title":"Profit-Maximized User Acquisition Payback Windows","summary":"How much should you spend on UA for a mature game with a well-understood monetization curve? One simple approach is to spend a maximum proportion (e.g., 20%) of a game’s current revenue: if a game generated $10,000 in re...","date_modified":"2025-12-08T09:00:00Z"},{"id":"https://gameanalytics.ca/f/retention-curve-fitting-an-heuristic-approach","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4b5422f-37ec-4fda-87a9-a08535227795/retention%20curve.png\"/><p>Retaining existing users is fundamental to the success of any mobile game since you can only monetize a user on days they play. Retention is a key performance indicator (KPI) defined as the proportion of a cohort that pl...</p>","url":"https://gameanalytics.ca/f/retention-curve-fitting-an-heuristic-approach","title":"Retention Curve Fitting: An Heuristic Approach","summary":"Retaining existing users is fundamental to the success of any mobile game since you can only monetize a user on days they play. Retention is a key performance indicator (KPI) defined as the proportion of a cohort that pl...","date_modified":"2025-12-01T09:00:00Z"},{"id":"https://gameanalytics.ca/f/an-introduction-to-game-analytics","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4b5422f-37ec-4fda-87a9-a08535227795/KindleCover.jpg\"/><p>When I started working at East Side Games (ESG) nobody handed me a book and said, “Read this – it contains everything you need to know to succeed as a data analyst in the free-to-play games industry.” I wish they had, bu...</p>","url":"https://gameanalytics.ca/f/an-introduction-to-game-analytics","title":"An Introduction to Game Analytics","summary":"When I started working at East Side Games (ESG) nobody handed me a book and said, “Read this – it contains everything you need to know to succeed as a data analyst in the free-to-play games industry.” I wish they had, bu...","date_modified":"2024-10-02T06:00:00Z"},{"id":"https://gameanalytics.ca/f/my-appearance-on-the-mobile-dev-memo-podcast","html_content":"<p>I appeared as a guest on Eric Seufert's podcast. The topic of the conversation was the structure and management of successful analytics teams at consumer technology companies. Among other things, we discussed (according ...</p>","url":"https://gameanalytics.ca/f/my-appearance-on-the-mobile-dev-memo-podcast","title":"My appearance on the Mobile Dev Memo podcast","summary":"I appeared as a guest on Eric Seufert's podcast. The topic of the conversation was the structure and management of successful analytics teams at consumer technology companies. Among other things, we discussed (according ...","date_modified":"2024-02-22T06:00:00Z"}]}