🎨 Design Engineer | 🖥 Front-End Artist | 🛒 eCommerce Specialist

📍 Bogotá, Colombia
📧 hardstonepaul@gmail.com
🔗 Portfolio | LinkedIn | GitHub

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🎨 UI/UX & Front-End Engineering Journey

20+ years transforming pixels into functional experiences—from battling IE6 quirks to mastering modern design systems.

🔧 Core Expertise

• Design-to-Code Precision: Figma/Penpot → HTML/SASS handoff
• eCommerce Scaling: Grew esferos.com to 103K+ visits/month via PrestaShop/AWS
• Data-Driven UI: Optimized 1.3M+ emails (Mailchimp/Brevo) with design-thinking
• Atomic Design: Built systems unintentionally via icons/typography long before it trended

Core Philosophy:

"I bridge user delight with business success - Crafting experiences that satisfy customers and drive measurable results."

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🛠 Skills

Category	Technologies & Tools
UI/UX Design	Figma, Penpot, Adobe Illustrator, Wireframing, Atomic Design, Usability Testing
Front-End	HTML5, CSS3, JavaScript, Bootstrap, Tailwind, Sass, Webpack
eCommerce	PrestaShop, Shopify, WooCommerce, Checkout Flow Optimization
Cloud/DevOps	AWS (EC2, S3, Lightsail), cPanel/WHM, SSL Certificates, Server Migration
AI Tools	DALL·E, Leonardo.ai, Prompt Engineering for Creative Assets

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💼 Key Achievements

🔄 eCommerce Transformation

• Redesigned esferos.com from static → dynamic platform (103K+ monthly visits)
• Tech Stack: PrestaShop + Smartly/Sass, AWS infrastructure, MySQL optimization

✉️ Email Campaigns

• Sent 1.3M+ emails with high open rates via Mailchimp/Brevo
• Behance Case Study

🌏 Global Sourcing

• Negotiated with Chinese suppliers (2014–2024) in English/Mandarin

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🏢 Work Experience

🎯 UI/UX Designer | Front-End Dev | DevOps
Boton Promo SAS | 2011–Present

• Led full redesign of eCommerce platform (+300% traffic)
• Managed AWS servers, migrations, and CI/CD pipelines

🛍 Shopify/PrestaShop Specialist
Bombatex & Bombast | 2022–2024

• Migrated stores to AWS Lightsail with zero downtime

🇨🇳 Purchasing Manager (China)
Boton Promo SAS | 2014–Present

• Sourced products at Canton Fair; reduced costs by 20%

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📚 Education

• Google UX Design | Coursera (2025)
• Front-End Development | Fundación Carlos Slim (2024)
• AWS Cloud Computing | AWS Educate (2022)
• Bachelor’s in Tech Design | Universidad Pedagógica Nacional

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🎨 Design Philosophy

graph TD
  A[🔍 User Research] -->|Empathize| B[✏️ Low-Fidelity Wireframes]
  B -->|Iterate| C[🎨 High-Fidelity Prototype]
  C -->|Test| D[📊 Usability Feedback]
  D -->|Refine| A
  C -->|Handoff| E[</> Clean Code]
  E -->|Deploy| F[🚀 Live Product]

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