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<channel>
	<title>HDU²³ Lab</title>
	<link>https://hdu23lab.com</link>
	<description>HDU²³ Lab</description>
	<pubDate>Wed, 31 Dec 2025 06:01:11 +0000</pubDate>
	<generator>https://hdu23lab.com</generator>
	<language>en</language>
	
		
	<item>
		<title>ugly car</title>
				
		<link>https://hdu23lab.com/ugly-car</link>

		<pubDate>Fri, 09 Aug 2024 03:54:15 +0000</pubDate>

		<dc:creator>HDU²³ Lab</dc:creator>

		<guid isPermaLink="true">https://hdu23lab.com/ugly-car</guid>

		<description>
	ugly carSticker, Small Poster, Illustration, Print, 2025
Creative Director: AlexArt Director: Alex
Designer: Alex
Illustrator: Song-song,&#38;nbsp;AlexClient: Song-song



	


















My son always imagines some strange looking vehicles. In the past six months, we have been recording these imaginative ideas on his magnetic drawing board: exaggerated and distorted proportions and shapes, children's immature handwriting, interesting textures left on the magnetic drawing board... I decided to make these vivid cars into stickers and small posters, so that he can share these interesting ideas with his friends.








 我的兒子平時總是想象一些造型奇怪的交通工具，過去半年裏，我和他一起將這些腦洞大開的想法記錄在了他的磁性繪畫板上：誇張失真的比例和外形、小朋友稚嫩的筆跡、磁性畫板上留下的有趣肌理…我決定將這些生動的車車制作成貼紙和小海報，而他則可以拿着這個屬於他自己的文創，分享給身邊的小夥伴們。




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</description>
		
	</item>
		
		
	<item>
		<title>Les Préludes</title>
				
		<link>https://hdu23lab.com/Les-Preludes</link>

		<pubDate>Tue, 10 Jan 2023 06:38:43 +0000</pubDate>

		<dc:creator>HDU²³ Lab</dc:creator>

		<guid isPermaLink="true">https://hdu23lab.com/Les-Preludes</guid>

		<description>
	Les Préludes Poster, Typeface, Print,&#38;nbsp;2025


Creative Director: Alex

Art Director: Alex

Designer: Alex

Client: Independent Project



	


















Musilk is an independent poster design project to express classical music by graphics and typefaces, this poster is the final one of the project, with the theme of Les Préludes, Liszt’s Symphonic Poem No.3. Symphonic poem is a single movement symphony invented by Liszt, which emphasizes the dramatic and lyrical nature of music. His Les Préludes expresses the view of French poet Lamartine that “life is the prelude to death” by using a triplet thematic motive to make a rich and imaginative variation.The poster design only uses the music title Les Préludes for typography. Different typefaces in the layout are transformed from the scenes that I associated from different paragraphs in the music, depicting the visual sense beyond the musicality and literary quality contained in this symphonic poem in a poetic way. Elements in the poster create a sense of space at different viewing distances, restoring the grand atmosphere of the music.







 Musilk是一個自發的海報設計項目，旨在用圖形和字體來表達古典音樂。這張海報是這個項目的最後一張，主題是Les Préludes，既李斯特的第三部交響詩“前奏曲”。交響詩是由李斯特發明的一種單樂章交響曲，強調音樂的戲劇性和抒情性，他的這部“前奏曲”僅用一個三連音的主題動機進行豐富的、充滿想象的變奏，表達出了法國詩人拉馬丁“人生是走向死亡的前奏”的觀點。海報設計也僅用樂曲標題Les Préludes進行編排敘事：版面中不同字體的標題由我對樂曲中不同段落聯想的場景變形而來，以一個詩意的方式描繪出這部交響詩包含的音樂性和文學性之外的畫面感；海報中大小虛實的元素調動起觀看視線的遠近而帶來空間感，還原了樂曲的宏大氛圍。


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</description>
		
	</item>
		
		
	<item>
		<title>BL-11 Leggy Capsule</title>
				
		<link>https://hdu23lab.com/BL-11-Leggy-Capsule</link>

		<pubDate>Wed, 31 Dec 2025 06:01:11 +0000</pubDate>

		<dc:creator>HDU²³ Lab</dc:creator>

		<guid isPermaLink="true">https://hdu23lab.com/BL-11-Leggy-Capsule</guid>

		<description>
	BL-11 Leggy CapsulePackaging, Illustration, Print, 2025
Strategy: Thea@VIW
Creative Director: AlexArt Director: Alex
Designer: Alex, Hawk
Illustrator: Alex
Project Manager: Thea@VIWClient: Hyprogrow



	


















BL-11 Leggy Capsule is a probiotic product launched by Hyprogrow, which helps children in their developmental stage increase their height through non pharmacological means. This product is led by scientists from the Chinese Academy of Sciences and has obtained patents in China and the United States. We apply the appearance of common items in the biological laboratory to product packaging design, including the marking of experimental vessels, reports, and markers, to recreate a professional scientific research scene. The rational experimental records combined with whimsical graffiti enhance the trust and fun of the product.

BL-11長高膠囊是海古樂推出的一款益生菌產品，通過非藥物的方式幫助發育期的兒童增長身高，這款產品由中科院的科學家牽頭研發，並在中美獲得專利。我們將生物實驗室內常見的用品外觀應用到產品包裝設計當中，實驗器皿與報告、記號筆的標記，還原出一個專業的科研場景。理性的實驗記錄加上無厘頭的塗鴉，傳遞出產品的信賴感且不失童真趣味。




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</description>
		
	</item>
		
		
	<item>
		<title>Happy Lunar Year of the Snake</title>
				
		<link>https://hdu23lab.com/Happy-Lunar-Year-of-the-Snake</link>

		<pubDate>Tue, 08 Jul 2025 03:56:18 +0000</pubDate>

		<dc:creator>HDU²³ Lab</dc:creator>

		<guid isPermaLink="true">https://hdu23lab.com/Happy-Lunar-Year-of-the-Snake</guid>

		<description>
	Happy Lunar Year of the SnakePoster, Couplet, Print, 2025
Creative Director: AlexArt Director: AlexDesigner: AlexClient: Self-promotion



	


















2025 is the Chinese Lunar Year of the Snake, and snakes were also known as “long worms” in ancient China. Through this poster, I use the auspicious meaning of “long” to send my blessings for all things to grow longer in the new year. The entity of this design is both a poster and a Spring Festival couplets, both intended for posting.








 2025年是中國的農歷蛇年，蛇在中國古代也被稱為「長蟲」，我借「長」的吉利含義，通過這張海報寄以新年萬物變長的祝福。這個設計的實體既是一張海報，也是一副春聯，都是用來張貼的。


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</description>
		
	</item>
		
		
	<item>
		<title>unwindfully</title>
				
		<link>https://hdu23lab.com/unwindfully</link>

		<pubDate>Tue, 08 Jul 2025 03:43:55 +0000</pubDate>

		<dc:creator>HDU²³ Lab</dc:creator>

		<guid isPermaLink="true">https://hdu23lab.com/unwindfully</guid>

		<description>
	unwindfullyBranding, Packaging, 2024

Creative Director: Alex
Strategy: Cong-congArt Director: AlexDesigner: Alex
Project Manager: XueqingClient: unwindfully




	Unwindfully is a store that sells baking and alcoholic beverages. Inspired by the dough resting during bread fermentation, we designed the brand identity with the concept of pause, conveying the brand proposition of pressing the pause button and enjoying relaxing moments in the busy and complicated urban life. The design of symbol and logotype has tilted some elements left and right, and processed them into a pixelated sense, showing a state of being immediately paused during movement.

Unwindfully是一家含烘焙和酒水的集合店，我們受面包發酵過程中面團靜置環節的啟發，以暫停為概念設計了它的品牌形象，傳遞出給匆忙繁雜的都市生活按下暫停鍵、享受放松時刻的品牌主張。品牌符號和文字標誌的設計都將部分元素做了左右傾斜的設置，並處理成了像素感，表現出在運動過程中被即刻暫停的狀態。




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</description>
		
	</item>
		
		
	<item>
		<title>The Scientist 10th Anniversary</title>
				
		<link>https://hdu23lab.com/The-Scientist-10th-Anniversary</link>

		<pubDate>Thu, 19 Sep 2024 02:28:28 +0000</pubDate>

		<dc:creator>HDU²³ Lab</dc:creator>

		<guid isPermaLink="true">https://hdu23lab.com/The-Scientist-10th-Anniversary</guid>

		<description>
	The Scientist 10th AnniversaryPoster, Print, Motion, 2024
Creative Director: AlexArt Director: AlexDesigner: AlexMotion: HawkClient: The Scientist Coffee





	

Just as stipulated in the design of The Scientist Coffee VI, the brand logo can be copied, stretched, enlarged, and cropped for use. In the design of The Scientist Coffee’s 10th Anniversary poster, I copied, stretched, and enlarged the long and short line elements from the brand logo ten times within the same picture, cropping the main information. At the same time, I added a variety of colors and the brand color black to complete a poster that is familiar and novel to the brand audience. What’s interesting is that when the long and short line elements are stretched, enlarged, cropped, and intertwined, they form the shapes of the Arabic numeral 10 and the Chinese character for 10 (十) respectively.


正如當時設計科學家咖啡VI的時候規範了品牌Logo可以被復製、拉伸、放大和裁切使用，我通過在同一畫面中將品牌Logo裏的長短線元素復製、拉伸、放大了10次並對主要信息做了裁切處理，同時加入多種色彩與品牌色黑色的搭配來完成此次科學家咖啡十周年海報的設計。有趣的是當長短線元素被拉伸、放大、裁切並互相交錯後，又分別形成了數字“10”和漢字“十”的造型。



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</description>
		
	</item>
		
		
	<item>
		<title>高档次 广东菜</title>
				
		<link>https://hdu23lab.com/36544934</link>

		<pubDate>Mon, 12 Aug 2024 07:23:21 +0000</pubDate>

		<dc:creator>HDU²³ Lab</dc:creator>

		<guid isPermaLink="true">https://hdu23lab.com/36544934</guid>

		<description>
	[高档次 广东菜] Book Jacket Poster for GDC Award 23Poster, Book Jacket, Typeface, Print, 2024
Creative Director: AlexArt Director: AlexDesigner: AlexClient: GDC Award



	


















GDC is the most influential and authoritative graphic design competition in Greater China, held every two years. I was invited by the organizing committee to participate in the creation of the 2023 competition yearbook cover poster along with nearly 40 other frontline designers. The book jacket of this yearbook are presented in the folded form of these posters.
In response to the blurring of the boundary between poster and book jacket in this project, my design aims to combine the functions of both carriers. Therefore, I used the structure of the book jacket as the layout framework for the poster, and the text in the layout that has been disrupted is only truly clear after the poster is folded as a book jacket.
Embarrassingly, I misunderstood the organizing committee’s indication of the folding direction of the poster in the project description, resulting in a deviation in the printing position of the official title on the cover from my design. However, this book jacket can still allow each side to be used as a poster or cover to effectively convey the content I want to express in the process of opening and folding.








 GDC是大中華地區最具影響力和權威性的平面設計比賽，每兩年舉辦壹次，我受組委會的邀請，和其他近40位壹線設計師壹同參與了2023年比賽年鑒護封海報的創作，這屆年鑒的書籍護封便以這些海報折疊後的形式呈現。
爲回應這次項目對海報和護封這兩個載體界限的模糊，我的設計希望讓這兩者同時兼有對方的功能，因此我以護封的結構作爲海報的版式框架，而版式中被打亂閱讀順序的文本在海報折疊成護封後才真正得以清晰。
尴尬的是，我誤解了組委會在項目說明中對海報翻折方向的示意，最終封面上官方標題的印刷位置與我的設計有了偏差，不過這個護封依舊可以在翻開和折疊的過程中，讓每壹面都能作爲海報或封面來有效的傳遞我想表達的內容。



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	<item>
		<title>tooomaaatooo</title>
				
		<link>https://hdu23lab.com/tooomaaatooo</link>

		<pubDate>Mon, 12 Aug 2024 07:08:04 +0000</pubDate>

		<dc:creator>HDU²³ Lab</dc:creator>

		<guid isPermaLink="true">https://hdu23lab.com/tooomaaatooo</guid>

		<description>
	[tooomaaatooo] The Scientist Coffee Summer 2024 Limited EditionPoster, Print, Motion, 2024
Creative Director: AlexArt Director: AlexDesigner: AlexMotion: HawkClient: The Scientist Coffee





	

This is a poster designed for the new product launched by The Scientist Coffee in the summer of 2024. The flavors of this season’s new products are all based on coffee beans with a cherry tomato flavor. The poster design layouts the tag-line and coffee bean information in the form of cherry tomatoes, and restores the sour, sweet and clear product taste characteristics through overprinting of different colors on ultra-thin art paper.


這是爲科學家咖啡2024年夏季推出的新品設計的推廣海報，這一季的新品口味都基于一款帶有小番茄風味的咖啡豆。海報的設計將主題文案與咖啡豆信息以小番茄的形式進行編排，並通過不同顔色疊印在超薄藝術紙上，還原出酸甜清透的産品口味特征。



&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2d72ac6654689bae21707f0e46432ff8cf2d18131750345058792d358fb6d38b/2.jpg" data-mid="216209435" border="0"  src="https://freight.cargo.site/w/1000/i/2d72ac6654689bae21707f0e46432ff8cf2d18131750345058792d358fb6d38b/2.jpg" /&#62;
&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4025af80218bc876325ee77b676b484e4e7cc27200498c105dc82f891be24dfb/3.jpg" data-mid="216209436" border="0"  src="https://freight.cargo.site/w/1000/i/4025af80218bc876325ee77b676b484e4e7cc27200498c105dc82f891be24dfb/3.jpg" /&#62;
&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/008a6cab8e402ec67817c8a4ce279cf9ae44c7817f50d6d45a211cc93275a257/4.jpg" data-mid="218307726" border="0"  src="https://freight.cargo.site/w/1000/i/008a6cab8e402ec67817c8a4ce279cf9ae44c7817f50d6d45a211cc93275a257/4.jpg" /&#62;
&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4f783fb7f8cf657d2f1a93d2839d80d0ab0ec61e9daf06afcbb2b7e1ce3f72e6/5.jpg" data-mid="216209438" border="0"  src="https://freight.cargo.site/w/1000/i/4f783fb7f8cf657d2f1a93d2839d80d0ab0ec61e9daf06afcbb2b7e1ce3f72e6/5.jpg" /&#62;
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	<item>
		<title>Rhino Rescue</title>
				
		<link>https://hdu23lab.com/Rhino-Rescue</link>

		<pubDate>Fri, 09 Aug 2024 04:27:03 +0000</pubDate>

		<dc:creator>HDU²³ Lab</dc:creator>

		<guid isPermaLink="true">https://hdu23lab.com/Rhino-Rescue</guid>

		<description>
	Rhino Rescue
Identity, Packaging, 2023-2024Creative Director: AlexArt Director: AlexDesigner: Hawk, Megan, Tank@Rhino RescueIllustrator: YilanMotion: Hawk
Project Manager: Cong-congClient: Rhino Rescue



	Rhino Rescue is a military first aid brand that has entered the markets of more than ten countries around the world. We designed the packaging identity system for its new civilian product line. As the brand logo has been registered in many countries around the world, we used the brand name’s first letters “R” and rhino horns as memory points, designed stripe line symbols that symbolize rescue and are exclusive to the brand.&#38;nbsp;It is used in combination with the existing logo on product packaging of different specifications and materials, and combined with a clear and easy-to-read layout, to create a distinctive, fast and professional image of civilian first aid supplies.
犀牛救援是一個已經進入全球十多個國家市場的軍用急救用品品牌，我們爲其全新的民用産品線設計了包裝識別系統。由于品牌Logo已經在全球多國注冊，我們以品牌名首字母雙“R”和犀牛角爲記憶點，設計了象征救援和專屬于品牌的警示線符號，它與現有Logo搭配應用于不同規格和材質的産品包裝上，再結合清晰易讀的版式，塑造出一個鮮明、快速、專業的民用急救用品形象。




&#60;img width="4961" height="4961" width_o="4961" height_o="4961" data-src="https://freight.cargo.site/t/original/i/60d6ab810f3c69e9fd2e32eea590e3363d3c9c23bc856a476b01da8212cf1d57/WechatIMG6750.jpeg" data-mid="216209362" border="0"  src="https://freight.cargo.site/w/1000/i/60d6ab810f3c69e9fd2e32eea590e3363d3c9c23bc856a476b01da8212cf1d57/WechatIMG6750.jpeg" /&#62;
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&#60;img width="4961" height="4961" width_o="4961" height_o="4961" data-src="https://freight.cargo.site/t/original/i/fedc56b2309a235679c02ecb79805bf7ff60b7d848b69c7af39fb0416b1fa032/2-2.jpg" data-mid="216429343" border="0"  src="https://freight.cargo.site/w/1000/i/fedc56b2309a235679c02ecb79805bf7ff60b7d848b69c7af39fb0416b1fa032/2-2.jpg" /&#62;
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&#60;img width="4961" height="4961" width_o="4961" height_o="4961" data-src="https://freight.cargo.site/t/original/i/017fda199f63003364a1572c25af8b004cb4a6d65dd49c0491c08e2167b3408c/3-1.jpg" data-mid="216429347" border="0"  src="https://freight.cargo.site/w/1000/i/017fda199f63003364a1572c25af8b004cb4a6d65dd49c0491c08e2167b3408c/3-1.jpg" /&#62;
&#60;img width="4961" height="4961" width_o="4961" height_o="4961" data-src="https://freight.cargo.site/t/original/i/2bba1416018f7e777cc461187e7ee75adf016339fccde6e30a16989de485f6a4/3-2.jpg" data-mid="216429353" border="0"  src="https://freight.cargo.site/w/1000/i/2bba1416018f7e777cc461187e7ee75adf016339fccde6e30a16989de485f6a4/3-2.jpg" /&#62;
&#60;img width="4961" height="4961" width_o="4961" height_o="4961" data-src="https://freight.cargo.site/t/original/i/34cabe548bc79bcff876f335aea69a7597699a5d16015205b3c0b3aab7f4281f/3-3.jpg" data-mid="216429361" border="0"  src="https://freight.cargo.site/w/1000/i/34cabe548bc79bcff876f335aea69a7597699a5d16015205b3c0b3aab7f4281f/3-3.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>HANA Portrait</title>
				
		<link>https://hdu23lab.com/HANA-Portrait</link>

		<pubDate>Wed, 26 Jul 2023 03:11:59 +0000</pubDate>

		<dc:creator>HDU²³ Lab</dc:creator>

		<guid isPermaLink="true">https://hdu23lab.com/HANA-Portrait</guid>

		<description>
	HANA PortraitPoster, Lettering, Print, 2023
Creative Director: AlexArt Director: AlexDesigner: AlexClient: HANA Portrait



	


















HANA Portrait is a photography studio that serves the international community. Its promotional posters showcase their daily filming in front and behind the scenes, conveying customized and hands-on service characteristics to the audience. The images content in the posters are all inconspicuous details in the studio, which are cleverly arranged to create a sense of narrative. The text and elements around the image are presented in hand drawn by markers, conveying the interest and affinity of the Owner-Principal.








 萬花肖像是一家服務國際社區的攝影工作室，它的推廣海報展示了其日常拍攝的臺前與幕後，向受眾傳達量身定製、親力親為的服務特色。海報中的圖像內容皆是影棚內不起眼的細節，通過巧妙的編排而有了敘事性；圖像以外的文字和元素都以記號筆手繪的方式呈現，傳遞出了主理人的趣味和親和力。


&#60;img width="3543" height="5061" width_o="3543" height_o="5061" data-src="https://freight.cargo.site/t/original/i/8928083278479f9b476614d37193ac9497aedc33d9ac4d1bdce82318d0a099d0/1.jpg" data-mid="186114578" border="0"  src="https://freight.cargo.site/w/1000/i/8928083278479f9b476614d37193ac9497aedc33d9ac4d1bdce82318d0a099d0/1.jpg" /&#62;
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&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/0c547bb0dbb491e8bab87aee10869388e00fabaa2d441ff6f584f4c2ee2dc15d/3.jpg" data-mid="187970645" border="0"  src="https://freight.cargo.site/w/1000/i/0c547bb0dbb491e8bab87aee10869388e00fabaa2d441ff6f584f4c2ee2dc15d/3.jpg" /&#62;
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