Websites Are Back.
Simple, bespoke websites built properly by one senior developer. No agency bloat. No template culture. Just honest, modern websites that work. From £20 per month.
From a Shopify trap to a perfect 100
A personalised-print studio was losing sales to a Shopify options app that clashed with its own product variants — size and frame colour kept showing as unavailable. We re-platformed the whole catalogue onto a headless store where personalisation and variants finally work together: 200+ products migrated, nothing lost, and a Google PageSpeed score of 100.
Every Site I Build Is:
Bespoke
Designed and built specifically for your business. No recycled themes. No demo sites with logos swapped out. Every pixel is intentional.
Built By Me
One senior developer, fully accountable. You speak directly to who's doing the work. No handoffs between sales, project managers, and juniors.
Not a Theme
No WordPress themes. No page builder templates. No fragile plugin stacks that break on update. Clean, purpose-built code.
Not a Template
Your site is yours alone. Modern tech under the hood, but you'll never have to think about it. It just works.
The Platform. The Experience. The Support.
15+ years of web development behind every site. You're not just getting software. You're getting a senior developer who builds, maintains, and supports everything personally.
HD CMS
From £20/month
Bespoke website with CMS, blog, forms, media library, SEO, and PWA support. Everything you need to get online properly.
HD Commerce
From £75/month
Full ecommerce. Product catalogue, Stripe checkout, order management, inventory tracking. No transaction fees.
HD Bookings
+£10/month add-on
Online appointments. Availability calendar, deposit collection, client portal, custom intake forms.
HD Food
From £75/month
Online ordering for restaurants and takeaways. Digital menus, collection slots, kitchen management. No commission fees.
Just Starting Out? Try the HD Growth Plan.
£500 setup + £15/month + 10% on orders. A full bespoke ecommerce or food ordering website at a price that lets you get started without the risk.
Real Businesses. Real Sites.
Not mockups. Not demos. Actual businesses running right now.
Bows Hair & Makeup
Duffy's Creations
Markings Tattoos
Amour Tattoo Hull
What My Clients Say
Real reviews from real businesses I've built for.
Adam reached out to me with some really thoughtful suggestions on how to improve my existing website, and I’m so glad he did. He quickly put together a mockup that made it easy to visualise the changes, and he clearly identified the exact areas that needed attention. One of the biggest improvements was the booking system, something I was actively wanting to improve and Adam completely transformed it into something much more streamlined and user-friendly. Throughout the whole process he was friendly, collaborative, and incredibly helpful. He always made time for me, answered any questions quickly, and was great to bounce ideas off. I’m super happy with the final result, especially the new booking system. Highly recommend Adam if you’re looking to upgrade your website!
Danielle Lowery
23 March 2026
Moved across my website to Adam @ headless and was a seamless move, Adam took care of everything and made it as easy as possible to work with. Really happy with my new website 5*
Amy Tadman
14 March 2026
Couldn’t have created our new business without Adam, his skills and knowledge of websites and ecommerce have been priceless. Thank you Adam
3 Ninjas Pizza
14 March 2026
Latest Notes
Practical thinking on bespoke websites, bookings and headless commerce.
Friday notes: headless goes mainstream, and the agentic commerce hype
This week's read on the 2026 headless numbers, the agentic commerce noise, and what went live here.
Read note
Own Your Ecommerce Platform, Don't Rent It
For businesses that are done renting their store from a platform. Own your database, your front end, and your own CMS outright, no lock-in, no rent hikes, no platform holding your shop hostage.
Read noteBookings Done Properly
The gap between wanting to book and actually booking is where small service businesses lose money quietly. Here is what booking looks like when it is built into the site itself, with a real example from a Hull tattoo studio.
Read noteReady to Get Started?
No sales pitch. No pressure. Just a conversation about what you need and whether I can help.
