Rebrands are often judged in seconds, but built over months. Cat shares how agencies shape, explain and protect brand work in an age of constant commentary.

Remember the time when celebrity endorsements felt like magic? Cat dissects the future of celebrity-endorsed branding in this piece featured by The Drum.

From printing DIY fanzines inspired by London’s gig scene, to building the unmistakable brand behind Dice, Creative Dircector Patrick Duffy sits down with Rog on The Nugget.

As part of her role as Jury President at D&AD this year, our founder Cat's op-ed for the organisation discusses why taste will become a sought after commodity.

There’s been a huge shift in branding. Cat How, D&AD’s New Brand Identity Jury President for 2026, gives three propositions to explain the reasons why.

We've won across multiple categories in Brand New's Year in Review 2025! 🎉

Here's to 2026! 🥂

Inspiration is the holy grail in anything creative, and all of us have spent our careers chasing that illusive dragon. But our founder, Cat How, argues we're giving credit to the wrong thing.

From day one, we wanted to create work with eventual B-Corp status in mind. So when we finally became certified a year ago, it was a proud moment – but also business as usual.

Cat speaks to Kim Miller-Hershon on her Unconventional Wisdom About Conventional Wisdom podcast. Cat chats about her opinions on AI, amongst other things.

2025 was the year we stopped playing small. Bigger projects. Better thinking. Braver clients. And work, as always, we wanted to actually mean something. Proud beyond words of our incredible How&How team, and the partners who have trusted us with their brands along the way 🖤

A big thank you to all the design press who have picked up Trellis so far. We're glowing ✨

Our Head of Copy, Will Nicklin, features on The Subtext, discussing the TOV and messaging behind our brand refresh for Trellis.

Writers wear a lot of hats, but is AI the whole millinery? Not satisfied with that narrative, our Senior Copywriter, Hayden East, thinks it’s less of a fight and more of a dance.

Cat features on the latest series of the Awaiting Approval podcast hosted by Adam Jennings.

Cat sits on the Communication Design jury for the Type Directors Club Awards!

Our founder, Cat, was interviewed by the Design by Women team for their first edition of the Designfully Magazine.

Our latest rebrand for Everbloom is reviewed on Brand New: Under Consideration.

We And The Color features our work on Everbloom's rebranding.

Our Founder, Cat How, shares her insights on what the coolest, most creative and consistent brands of 2025 are for The Frontify 40.

Cat How writes a piece for Creative Boom on the blurred lines between 'creative' and 'branding' agencies.

The website that we designed and developed for client More Than Equal wins an Honourable Mention on Awwwards.

Cat sits down with Talent Studio's James Crawford, for their Talent Talks series.

Design Week interviews Founder and CEO of Trellis Health, Estelle Giraud PhD, alongside our Associate Creative Director, Priyjah Paramasivam.

Our co-founder Cat is Jury President of the New Brand Identity category at the D&AD 2026 Awards. Best of luck to all who are entering this coming year!

Our rebrand for Everbloom features on Abduzeedo.

Our latest identity for Everbloom is featured by Creative Boom.

Why creating an environmentally-conscious brand no longer means starting with sustainability.

Everbloom is a big deal. We partnered with the material pioneers to create a classic aesthetic, poetic voice and seamless digital experience that elevated its groundbreaking science into a timeless, sought-after solution.

Our latest brand identity and web development for Trellis Health features on LS:N Global.

"What happens when you forget that brand isn't just visuals—it's value, emotion, and culture, all rolled into one." Cat guest authors a piece for Creative Boom.

"How&How took on the task of reshaping the Trellis identity. Their approach was holistic, aiming to build a brand that felt both deeply human and technologically advanced."

"Considered as a whole, the new brand for Trellis strikes a balance between being intimate and informative." Our latest rebrand for Trellis is featured by Creative Review.

Our latest rebrand for Trellis is featured by Abduzeedo as a "brand that stands up to the system."

Our Head of Copy, Will Nicklin, finds an honest way to talk to mothers with Trellis

We've been recognised by WOW Company in their Most Admired Agencies List for 2025 under the 'Purpose' category.

Trellis Health is a revolutionary, wrap-around healthcare system for mothers today, and for generations to come. From narrative to identity, the voice to the entire digital and product experience, we worked hand-in-hand with their team to deliver a full, kicking-and-screaming brand.

Cat is interviewed by Readymag on how How&How shapes its values, navigates growth, and keeps the studio culture intact.

Our work for Chester Zoo's immersive safari lodges - The Reserve - is featured in Design Week.

Cat features in the latest Creative Boom piece, discussing how AI is reshaping the creative process.

Following on from sitting on the Readymag Website of the Year 2025 jury, Cat is asked what the future holds for web design.

Cat features this week in Creative Boom addressing the elephant in the room: there's no such thing as Anti-Brand (and you know it).

Introducing Vee, our punk-inspired mascot for rebel candy brand Wild Thingz 🤘

As the UAE’s original e-hailing taxi service, Hala has more right than most to tap into the region's exuberance and extras. But with luxury at every turn, and passengers with a lot more on their mind, it wouldn’t necessarily get very far.

Our co-founder, Cat, is an Ambassador for Female Founders Rise and is part of The Rise Report 2025—one of the largest surveys of female founders in the UK. She references "all the women hustling, persevering and waking up, wide-eyed, at 3am driven by the sheer restlessness of pushing your business forward."

Brand consistency isn't just a logo slapped on a landing page. We design brand systems that live and breathe across every digital touchpoint—from the first click to the final interaction.

Cat sits on the jury of Readymag's Website of the Year 2025 Awards (WOTY).

"We only hire the 0.5% of talent": Our distinct approach to balancing creative excellence with progressive values is featured by The Department of Creative Affairs.

When humankind discovered fire, it had a profound effect on our brains. Our idea for professional development partner, Corndel, is to keep that fire burning. Fuelling people’s will to see the world through fresh eyes, to embrace technology, to catch that spark which expanded our minds in the first place. We partnered with them on strategy, verbal and visual ID and website design and build.

How do we show the salary? 🚀 Our Founder, Cat How, shares how salary transparency has been a part of How&How since the early days with Jo Tidball from We Show the Salary.

If You Could Jobs interviews Cat for their latest instalment of "3 Questions With...", discussing what makes a great team, when Cat gets her best work done, and the biggest challenges facing creative leaders.

Japanese brand Kaorium uses AI to be your ‘scent sommelier’. Alongside a brand / website design and build, we also created these sparkly illys and icons using Cinema 4D, Photoshop, After Effects, Illustrator plug-ins and Cavalry.

From selling wares on Brick Lane, to heading the creative direction at some of the biggest names in tech—Pinterest, Google and Tinder to name a few—James Hurst has done it all. 

“What we wanted with Jupi was something really out of the category. We wanted it to challenge the minimalist, chillingly robotic, OpenAI-ish aesthetic and feel more authentic and human." Our work for Jupi is featured by Design Week.

No woman has started a Formula 1 race for nearly five decades. More Than Equal was founded to change that. We worked with them to develop a fresh new look and digital experience, evolving the 'more than' chevron into a brand full of progress.

Cat features in Design Week, discussing how the Netherlands football "Total Team Spirit" ethos inspired How&How's company values.

A lot of creative never sees the light of day. Especially some of the weirder stuff. Here's a little insight into the fun we had with the Jupi logo!

Our fantastic Senior Creative & Illustrator, Eilidh, chats with the Shillington team about her career so far and what she wished she knew starting out.

How&How has been recognised in the global Symbol Creative Awards: achieving the highest award—Platinum—in the Rebranding category for Wild Thingz; and Gold Awards for Chester Zoo and Aruba Conservation Foundation.

Our founders Cat & Rog How are on the Jury for the Adelaide Advertising & Design Club Awards this year. Good luck to all who entered!

"We made Rodin's Thinker into the 'Jupi Walker'". Our latest identity for Jupi features on Creative Boom.

Keepin' it Surreal. Our latest work for Jupi gets reviewed on Brand New: Under Consideration with a glowing write-up.

We're excited to share our latest partnership with giffgaff, where we've begun a collaboration as design partners!

How do you visually represent an invisible, complex process? Deep dive into the design thinking for Jupi's identity on We & The Color.

"This new logo literally has legs - and we love it!" Jupi features in a piece by Rosie Hilder for Creative Bloq.

How&How Senior Creative, Eilidh Reid, joins Cat to chat all things motion design in the latest Months in Motion episode, hosted by Jimmy Gordon.

Why boring brands are brilliant, and the joy of being a junior. Our Head of Copy, Will Nicklin, features on the latest edition of All Ears by Frankie Jones.

"Leaning on Rodin and Magritte for inspiration, the system for the new AI brand is at once serious and surreal." Our latest work for Jupi debuts on Creative Review.

We worked with Jupi on their verbal and visual identity, as well as the design and build of their new website—crafting a surreally simple Magritte-inspired brand the likes of which have never been seen before.

After the success of our Chester Zoo rebrand, the team were tasked with a new project. The Reserve is a high-end safari hotel, from which all profits go to Chester Zoo’s global conservation projects. It’s a place of discovery where luxury meets the exciting and unexpected. And it needed a brand to match.

Our incredible ACD, Priyjah Paramasivam, sits down with Katie Caldwell for the latest NDA Podcast episode "Cultural Mis-Fit"

How do companies end pay discrimination? Broadcast on 17th June, our co-founder Rog How was invited to discuss how companies can tackle pay discrimination through a tiered, transparent salary system.

“We were brought in to help Big Cartel do what it does best for others: sell itself.” Our Big Cartel rebrand features on It's Nice That.

The importance of how designers present their work can’t be overestimated. Cat features in the latest advice column by Readymag's Alex Ferapontov, looking at "Mistakes designers make when presenting their work."

Cat sits down with host, Diane Rolston, to discuss creating purpose-driven brands and building an equitable team for the Dynamic Women Podcast.

Cat sits on the judging panel for this year's Brand Impact Awards.

The Brand Identity features five projects including our recent rebrand that speaks directly to Big Cartel’s audience.

What a week! Cat MC's the Creative Stage on Day 3 of Websummit Vancouver.

Cat sits on the judging panel for this year's Symbol Creative Awards!

Cat and Chris features in the latest piece by Design Week, opening up about the brainstorming process and where the best ideas come from (hint: it's at the pub).

Our rebrand for Big Cartel was a joy to work on, and it seems that design press around the world loved it too. Thanks to Creative Boom, Creative Review, Creative Bloq, It's Nice That, Design Week, The Brand Identity, Brand New for the great reviews ✨

Design Week features our rebrand for Big Cartel—we explore why we ignored the "don't touch the logo" client request.

Cat will be taking to the Creative Stage next week at Web Summit Vancouver 🎤 Previously Collision Conference Toronto, this new manifestation of "the world's premier tech conference" (Forbes) brings together some of the most brilliant minds in tech.

We’ve won a Bronze Cube at the The One Club for Creativity ADC Awards for our work with Aruba Conservation Foundation (ACF). So proud to receive this award—huge thank you to our incredible How&How team as always ✨

Make it Make (lotsa) Cents—our Big Cartel rebrand gets a glowing review on Brand New: Under Consideration. We're thrilled!

Cat has written an op-ed for The Drum on why she feels "green brands" need to step up in how they show up in today's competitive climate landscape.

"We wanted the polar opposite of the glossy world of Shopify": Chris Clayton, our creative director on Big Cartel's big rebrand.

We've struck gold at the Creative Review Annual Awards with our work for Wild Thingz! Huge shoutout to the team who worked on this :)

Etsy rival Big Cartel has been helping artists and makers sell products for 20 years. We feature our recent rebrand and the sketch-driven concept behind it.

We teamed up with Big Cartel—an e-commerce platform made for independent artists and small businesses to effortlessly create online stores—to reposition and rebrand the business. Goodbye, caution.

Our recent rebrand for Big Cartel features in Creative Review.

Cat has been recognized as a Top 50 Workplace Leader in 2025. This year’s list features individuals from leading organizations including Google, Amnesty International, Pinterest, Sky and our very own How&How.

Cat features in the latest AUFI Insights article, discussing how to nail the practical side of rebranding: the roll out.

Advisor to the stars, James Vincent has helped the likes of Steve Jobs, Brian Chesky and Evan Spiegel pave their way to world-transforming glory. Now he’s telling us exactly what he learnt, and what he’s still learning as he grows his own business: the aptly named FNDR.

We're thrilled to share that we've been shortlisted in the ADC 104th Annual Awards for our Illustration work on Aruba Conservation Foundation.

Our co-founder Cat's inclusion into the 100 Women to KNOW in America has been picked up by Yahoo Finance in an article on the nominations

"The balance of luxury, humanity and craft with cutting edge technology is always an interesting territory to explore”. Writer and perfumer Nicola Thomis sits down with our Senior Creative, Eilidh, to discuss how we combined AI, fragrance, and emotion to bring Kaorium's new brand to life.

We're an official Ambassador for We Show the Salary, a campaign for social change on salary transparency on job ads in the UK, to create a fairer, more inclusive and accessible recruitment process for job applicants and to help level the playing field on pay gaps.

We've joined a global movement of creative, ad and PR professionals saying no to fossil fuel clients, with our founders Cat & Rog also Clean Creative Ambassadors.

We created this playful Q&A for InPost's new "Send A Parcel" service. The campaign features familiar faces from Newcastle United FC and some iconic hairstyles too.

HappyScribe have just launched with the new identity and website we designed for them! Ushering in a new era for the brand under the brand idea, "the world is your audience".

Sitting down with our Associative Creative Director, Priyjah Paramasivam, Design Next discuss breaking the ‘peak age’ myth, why confidence isn’t just for the experienced, and how imposter syndrome never really goes away.

Our co-founder, Cat How, has been voted one of the 100 Women to KNOW in America 2025, by global media company KNOW.

Determined to make funding climate action as easy as buying a coffee, Elliot Coad, founder of Ecologi, set up a social enterprise subscription to support global carbon offsetting and reforestation initiatives. What he didn’t realise was just how hard it would be...

Our Head of Copy, Will Nicklin, was interviewed for the Kittl Podcast on writing tips and integrating SEO so that you can be seen and get more work.

We've just launched the brand new website for emm!

Cat features on Creative Boom, interviewed by Abbey Bamford on whether the term 'female founder' still serves a purpose in 2025.

Cat will be on the Re:Vision webinar with Monotype ECD's Charles Nix, Phil Garnham and JKR's ECD, Lisa Smith, to explore how brands can shape the future. Live Q&A included.

Our Associate Creative Director, Priyjah Paramasivam, was recently asked by Design Week for her take on the lessons she learnt as a design leader during COVID.

Cat spoke at Techarena in Stockholm alongside speakers such as Richard Branson, Tony Hawk and Sanna Marin (former Prime Minister of Finland). She presented, The Real Thing, our position on AI in the creative industry.

Stop banging on about AI and show audiences what real power looks like ✊ Cat's controversial piece on AI features on The Drum.

Our founder, Rog How, is speaking at SXSW in UK House as part of the UK Government's Business & Trade mission. Austin here we come!

Reasons to be cheerful. Cat was interviewed by Matt Alagiah for G.F.Smith about why we need to be optimistic in 2025.

Cat was interviewed for Print Magazine's 2025 Type Report. The article analyses new type disruptions that explore anarchic layouts, emotive forms, and evolving mediums: a beautiful triumvirate of form, function and emotion.

Cat spoke in Stockholm at Techarena. Her keynote—The Real Thing—encouraged us to all use our instincts and trust our imagination to produce something only humans can: instant emotional connections.

Our founder Cat is on the Jury for the Logo Lounge "Book 15" Awards this year.

When Molly Johnson-Jones, CEO and co-founder of Flexa, was fired for asking to work from home one day a week, she made use of the extra time: creating a transparent, honest careers platform that truly champions flexible working.

Our amazing Senior Creative, Eilidh Reid, talks about her creative journey at her former university: Duncan of Jordanstone College of Art & Design (DJCAD).

We've launched the brand & website for Dendra—an all-in-one eco-restoration platform. They combine AI, ecological expertise and community collaboration to provide on-site decision-makers with accurate insights—helping them deliver targeted action on large-scale environmental projects.

We're so proud that our amazing Associate Creative Director, Priyjah Paramasivam, is a Judge in the Brand Identity Refresh category in the D&AD Awards.

The first episode of our podcast kicks off with a chat between Rog How and Diego Saez Gil, CEO of Pachama: "how mission can move the needle".

We scooped a slew of awards across typography, tone-of-voice and illustration as part of Brand New’s Year in Review Awards 2024!

Jungle is massive. Design Week feature our rebrand for Wild Thingz in a piece looking at how visual boundaries in CPG are blurring, as the healthy snack market soars 🚀

Our new Head of Copy, Will Nicklin, is interviewed by The Subtext, "My job boils down to helping people talk to other people in a way they both like."

Our new Podcast, The Nugget, has launched! Hosted by our very own, Roger How, it uncovers business goals for founders.

> Please enter password < Our latest rebrand for Youtrust, formally Yousign, was inspired by the most common code of online security, the asterisk*.

Our studio in Venice has not been affected by the fires, but our founders Cat & Rog How live in Santa Monica, on the edge of the evacuation zone. Cat was asked how it has been affecting work.

Another great review from Armin Vit at Brand New: Under Consideration for our work on the Chester Zoo rebrand.

We were happy to be the 12th most favorited firms of 2024 in Brand New's Year in Review—as voted by the global design community for our Aruba work.

Our founder, Cat How, was asked by Creative Bloq magazine which logos she thought were the best in the 2020s. She had a few...

Our typographic work for the Aruba Conservation Foundation scooped a coveted spot in Brand New's Year in Review Awards.

Our founder, Rog How, was asked by Design Week what big idea we had for 2025. He said: we need total pay transparency. Read more →

LSN Global feature our rebrand for Chester Zoo, asking, "How can your brand use earth-centric, authentic imagery and anti-doomerism messaging to connect with people and emphasise your brand’s commitment to a more sustainable future, without contributing to eco fatigue?"

Our founder, Cat How, spoke to Monotype as part of their Creative Characters Podcast.

We were asked by Creative Bloq what the best logos of the 2010ss were. We said: Off White's drowning man of course.

Our incredible Assoc. Creative Director, Priyjah Paramasivam, took to the stage at Common Interest and, naturally, absolutely smashed it!

Creative Bloq feature our rebrand for Chester Zoo, focusing on how the "logo has a powerful hidden meaning."

Our disruptive rebrand for Wild Thingz gets star treatment across The Brand Identity—featuring across all socials, the blog and newsletter.

Our work for Wild Thingz has been featured in design publication, Visuelle.

Our founder, Cat How, spoke at Canva in London as part of the Monotype Type Trends evening.

Creative Boom asked us what is getting us excited and energized about 2025. We said... quite a lot!

We picked up our trophy at the Brand Impact Awards for our work on the Aruba Conservation Brand last night!

Chester Zoo features on the Drum! They discuss Chester Zoo's new repositioning around conservation 'Is Zoo a dirty word?'

Our new rebrand for Chester Zoo features on Creative Review today!

Wild Thingz features on The Dieline. They highlight that 'better-for-you candy brands don't have to be boring' and we couldn't agree more!

Our founder, Cat How, will be judging the Startup Pitch stage at Web Summit in Lisbon this year, alongside MCing the Creative Stage and hosting a roundtable on "Daring to be Different in Brand".

Design Week feature our latest rebrand for Chester Zoo, particularly loving the 'sense of abundance' we bring to the website.

Creative Boom have featured our latest rebrand for Chester Zoo!

Creative Boom asked our founder, Cat How, about what emerging trends will be big in 2025. Her answer: minimalism maximalism!

Our founders, Cat and Rog How, were interviewed by Design Week on whether they think User personas help create better designs →

Our founder, Cat How, was interviewed by Creative Review on knowing your worth and how that translates into getting paid fairly.

Our founder, Cat How, premieres our new Wild Thingz and Chester Zoo brands at the Brand New Conference in Salt Lake City, Utah.

We're so thrilled that our founder, Cat How, is working with D&AD Shift as their program mentor: helping students from non-traditional design backgrounds break into the creative industry.

Our rebrand for Wild Thingz has landed a great review in Brand New: Under Consideration.

Our rebrand for Wild Thingz has made it onto Mindsparkle Magazine this week :)

Creative Review feature our new rebrand for challenger candy brand Wild Thingz: calling it 'A scary Identity for a Sweet Brand'

Veteran design publication, Creative Boom, have featured our rebrand for Wild Thingz. Punk, not junk all the way.

We've won Bronze at the Brand Impact Awards 2024 for our work on the Aruba Conservation Foundation rebrand!

Our second GetEven has landed. Our Priyjah Paramasivam, will be joined by coaches and co-founders of Concrete Wall Club, Carol-Anne Ward and Chloe Lowe, to talk about rewriting insecurity, body language and making yourself heard.

Katy Cowan interviews our founder, Cat How, in a feature on our GetEven initiative: a pro-bono, studio-funded program designed to support women in the creative industry.

What is type saying to us in 2024? Our founder, Cat How, talks and joins a panel at Monotype's Type Trends evening at Canva in London.

The Drum’s new columnist, Nat Maher, features our new GetEven initiative and explores why there are so few women in design leadership positions.

Our founder, Cat How, is speaking at Design Layers—Readymag's online conference—where she'll be looking at aligning ethics, creativity and business goals.

Our team at How&How are participating in this year's Studio Super Cup: 5-a-side football tournament for design studios. In the run up, we've a £500 fundraising target to hit, all of which will be donated to charity, Football Beyond Borders →

Our first studio-initiated GetEven session empowering female creatives kicks off with Nina Arshagouni (ex H&H) talking to financial coaches Alina Burlacu and Mykail James about Finances.

We're thrilled to have a first-class review of our rebrand for The Wombles in Brand New: Under Consideration. High fives all round!

Independent type design foundry, Blaze Type, feature our rebrand for The Wombles in a case study for their typeface, Kyle.

After our sell-out talk at Patagonia in Santa Monica last year, we’re back with another event for LA Tech Week 2024. Our speakers come from Patagonia, CashApp and FNDR. Sign up now →

Veteran typography publication, Fonts in Use, have featured our use of Nordvest; Kyle and Alkaline typefaces in our latest rebrand of the Wombles.

Our founder, Cat How, was interviewed as part of an article looking at pioneering Mothers in Design.

Creative Bloq feature our rebrand for the Wombles, finding it a "cosy blast of nostalgia".

Legendary design publication, Creative Boom, feature our latest rebrand for The Wombles.

Sir John Heggarty's Business of Creativity featured our Wombles rebrand, citing the need for more of the grassroots environmental activism the characters' pioneer.

Our recent 'glow up' rebrand for The Wombles has been featured in Creative Review.

Rog & Cat were invited to talk about brand narrative and storytelling to the creative team at the iMax Headquarters in LA.

It's Nice That have featured our 'suitably charming' rebrand for the Wombles.

We’re all over Europe and the US in the coming months. If you’re around, do come and say hi!

The Drum features our exciting expansion to LA! Check out our interview here →

Our founders, Cat & Rog How, spoke to Drew Wilson from Kittl on creating visually memorable brands, covering everything from the creative process to finalizing a brand identity. Listen here →

Our Founder and ECD, Cat How, is speaking at Web Summit 2024 in Lisbon and will be the MC at the Creative Summit Stage.

Our founder, Cat How, was interviewed by The Brand Identity about her upcoming lecture at POV Budapest in September. Check it out →

BP&O feature our "visually uplifting", "striking" and "beautiful" rebrand for Hometree.

We've been working on our community's feedback for GetEven: our free mentorship program for women, by women. We're now looking for professional coaches before we release the final line-up!

Creative Boom has featured our rebrand for Pachama, a leader in carbon removal and nature restoration.

Our Founder, Cat How spoke at the 2024 All Flows Design Conference in London. It featured an incredible lineup of international speakers, creative thinkers, artists & innovators!

Our rebrand for Yum Bun was featured in The Brand Identity's "Eight Brands with the Cutest Mascots".

LSN:Global showcase our new rebrand for Aruba Conservation Foundation, an organisation speaking up for the interests of local ecosystems and reminding locals of their ties with the land.

Our Founder, Cat How, is speaking at the Brand New Conference in Salt Lake City, Utah. BNC is a two-day event focused on brand identity featuring "influential practitioners from around the globe".

The Subtext features our verbal identity for the Aruba Conservation Foundation.

Our founder, Rog How, was interviewed by Drew from Kittl on the importance of branding and how discovery is the most vital step in understanding your clients needs. Find the full episode here →

Our founder, Cat How, talks to Colin Crooks MBE on running How&How and 're-imagining creativity'. Find the full episode here →

Creative Bloq feature our "transformative rebrand" for Aruba Conservation Foundation.

Brand New have featured our latest rebrand for Aruba Conservation Foundation!

Creative Review have featured our latest rebrand for the Aruba Conservation Foundation, celebrating how our work "gives nature a voice".

Calling the next gen of female leaders! We're launching GetEven, a free mentorship program for women, by women.

Our rebrand for materials innovation (bio-concrete) company, Biozeroc, has been featured on The Brand Identity.

We've moved to a beautiful new studio in Shoreditch, London! Finally :)

Pachama's logo - the symbiosis of nature, technology and community - has been featured in BP&O as one of the very best in contemporary logo design.

The Brand Identity features our Emm rebrand in it's article 'Eight Identities for Health and Wellness'.

Our Founder and ECD, Cat How, offers her thoughts on 'the baby question', leadership, pay gaps and more.

Cat joins Mustard's Creative Industries Round Table for a discussion on women in the workforce as part of International Women's Day.

Our Founder and ECD, Cat How, talks creative equity with Natasha Smith-Langridge and Lucy Doolan on the Let's Spark Podcast.

A little thank you from us to all the 1000's of people who applied to our open roles in the last few weeks! We are honoured and truly grateful for the response 🙏

There's always so much beautiful creative that ends up on the cutting room floor... But we're flying the flag for The Rejects! Here's some work for a recent project that ended up cut.

Our founder and ECD, Cat How, spoke to Readymag about maintaining a work-life balance and how it feels to be a design leader.

Our founder and ECD, Cat How, spoke to Future London Academy on what makes creative founders unique. Cat talks of turning the reality of 'what is...' into the tantalising prospect of 'what could be...'

Our founder and ECD, Cat How, is speaking at the All Flows Festival. The conference delivers an expanded programme of talks and workshops between May 22-24, plus film screenings and social events.

We scooped a bunch of awards in Brand New's Year in Review 2023! Thanks to our incredible team at How&How.

Greenwashing is wearing thin. As the climate crisis gets realer than real, consumers are becoming increasingly switched-on and savvy when it comes to environmental issues. What can Brands do about it?

Cat spoke to Claire Blythe from the ‘My Life in Design Podcast’ on her route into design. Cat runs us through her career so far, from journalism, to building and selling creative businesses and how it prepared her to launch How&How during lockdown.

Our Founder and ECD, Cat How, spoke to Creative Boom on the importance of soft people skills, winning friends and influencing people.

Our founder and ECD, Cat How, opened the Creatiff Stage Web Summit in Lisbon, then MCd it for the rest of the morning. She spoke about her journey through creativity and how it instilled a passion to liberate ideas the world deserves — using creativity as a vessel of meaning, and a building block of culture.

Because our minds are better at creating ideas than storing them, we create adaptable toolkits that not only give brand teams everything they need to effectively manage their brand, but empower them to work autonomously. Read more here!

Could you build a brand which lasts 7,000 years? Our founder Rog How looked at this and much more in his talk on 'Designing for Possibility' at Hotjar's #Hotsauceconference in New York City this week 🔥

Freetree, Biozeroc and Hometree all feature on Creative Review’s ‘The Changing Face of Sustainable Branding’ which explores how the visual language around sustainability is evolving.

Our founder and ECD, Cat How, judged the ACE*LI Awards in Vilnius, Lithuania and was invited to do a talk afterwards. She also presented the Design Awards to the winners at the end of the two-day event, and can't wait to see what they get up to next!

Brand New — Under Consideration feature our new identity for Hometree to rave reviews in “No Countree for Old Boilers”

Creative Boom have featured our colourful rebrand for Hometree - loving our riff on Maple the tree mascot as a ‘transition companion’

Our Founder and ECD, Cat How, is speaking at Web Summit 2023 in Lisbon.

Design Week features our playful rebrand for Hometree, a residential energy service transitioning its move towards a cleaner, greener energy.

We’ve been firmly anti-Brexit. Firmly anti Trump’s Wall. Firmly anti-borders at all to be quite honest. That’s why we help sponsor the VISAs of all full-timers at How&How at our different studio locations. Borders are there to be broken ✌️

Our founder and ECD, Cat How, will give a keynote speech at the ADC*E Awards in Vilnius this October. Her talk, The Never-Ending Story, looks at how to build memorable brands that people not only understand and recognise, but rally behind.

Our Founder and ECD, Cat How, was recently asked by Design by Women to give her opinion on whether she believes the design industry is ageist. Here are some of her thoughts...

Our Founder and ECD, Cat How, has been asked to judge the Design category of the ADC*E Awards in Vilnius this year.

A rebrand for Golden Oak: a transformational school that combines both educational and psychedelic therapeutic practices to develop human intuition and an animistic relationship with the Natural world.

What distinguishes a great brand identity from a good one? Here's our take on it...

Our Founder & ECD, Cat How, will talk at Typocircle (London) on how we do, what we do at How&How. Find tickets here ↗️

Swap hassle, for hustle! Our latest work for Kato (formerly Least and AgentsInsight) celebrates the simplicity of blocks and docs.

The Drum believed in boring by featuring our latest cleantech project for Biozeroc: "Why a branding agency set out to make ‘boring’ carbon-neutral concrete cool."

Illustrations we’ve been working on for a household name, now manifesting into a recycling-focused fashion brand. All illys are of scraps of household waste that can be upcycled or reused. 

Design publication, It's Nice That, enjoy how we've avoided "an overly 'friendly or soft'” look in their write-up about our bio-concrete rebrand, Biozeroc.

LS:N have featured our rebrand to Biozeroc. They write: "The use of subversion in sustainability messaging is proliferating. This creative strategy can draw attention to topics that the wider public is tired of hearing about, or doesn’t care for much, to initiate a climate conversation."

Turning 3 has made us reflective. Here's a little piece on our agency's idealistic, overarching brand idea: turning what is, into what could be.

Creative Review feature our bold identity for Biozeroc, a British startup aiming to revolutionise the construction industry.

Creative Boom feature our identity for a new zero-carbon alternative to concrete, from material innovation startup Biozeroc.

Life's too short to not have fun. If we had our way, we'd do these every day! Our Yum Bun rebrand made it into The Brand Identity's hit-list this week of playful rebrands, thrilled to be in such good company too 🥳

The Brand Identity interview our wonderful motion designer, Joana Fatela, on animation, side projects, and the tastiest studio snacks.

Our founder and ECD, Cat How, hosted the Creatiff Stage and the PandaConf Stages at Collision Conference 2023. The Toronto-based summit has been dubbed "the Olympics of Tech", and brings together the people and companies redefining the global tech industry.

Chances are you know what a "Brand" is. Perhaps even a "Design System". But we've merged these ideas in new work designing Brand Systems: taking the creative raw materials of a brand and applying systems thinking to equip teams with the tools they need to work more collaboratively, more creatively and more effectively. Our Design Director, Luke Scott, looks at how we future-proof brands by designing for possibility.

We partnered with Patagonia to host a talk as part of LA Tech Week. "Planet & Profit: can brands have it all?" will see our Founder & Managing Director, Rog How, speak with a panel from Patagonia, Seabin, LA Cleantech Incubator (LACI), Ecodrive and The Verticale.

The Brand Identity feature our vibrant rebrand for software testing platform, Sauce Labs, in their edit this week.

Our founder and ECD, Cat How, spoke on Creative Review's podcast: What do you earn? She discusses the thorny subject of pay in the creative industries with Eliza Williams, CR’s editor and podcast host; Sachini Imbuldeniya and Stu Outhwaite-Noel.

So. We got there. Big fat old 80 (more like just over 80 but we like a round number). Our work towards getting here has taken almost a year, and once we submit to B Corp UK then it will most likely take us another 6 to 9 months to get certified. But it has been worth every minute. 

Our Founder & ECD, Cat How, chatted to the talented folks at #CreativeMeetup next week: sharing some new work and discussing her initiatives for How&How in 2023 ⚡️

The Brand Identity asked us to share our thoughts on a notion that brand designers are faced with time and time again: systemisation.

There will never be a better time than today to change your name. So you might as well pull the trigger. Here's why.

Creative Boom have featured our fresh and optimistic rebrand for Yum Bun, London's OG streetside bao vendors. They highlighted our color palette, 'bunrises' and how we developed the mascot called Bowie. Lifting spirits. Raising standards. They loved our feel-good fusion vibes!

The Brand Identity featured rebrand for Yum Bun, praising our "velutinous tone" and "undeniably joyous identity system."

Hey buddy. How are you? Sometimes this question is all it takes to transform a grey day into a more sunny one. Caring for our team-mates is something we feel very strongly about at H&H. That’s why we've started a Buddy System in our studios—where everyone is allocated a new buddy each month, along with some pocket money to spend together on hanging out.

We've been invited to talk on the Industry Panel as part of Shillington Education's Graduate Review sessions this week. Our London team's Design Director, Luke Scott, and Senior Designer, Lucy McGinley, will be flying the H&H flag and answering any questions 🙌

The Brand Identity feature our colourful rebrand for property-disruptors, Flyp, in their Edit this week.

Colour and collage exploration we worked on recently while exploring some new styles for an exciting conservation project we’re working on this year. Watch this space… 👀 🌱

Descomunal Design Talks asked our Assoc. Creative Director, Chris Beck, to speak to a sold-out crowd about why we love Lisbon so much as a place to live and work.

Excited to announce our Founder and Exec. Creative Director, Cat How, will be judging the 2023 Design Week Awards!

As part of International Women's Day 2023, Creative Boom interview our Founder and Exec. Creative Director, Cat How, on her tips for success setting up your own business in the creative industry. Cat's response: "start yesterday".

Design Week interview our Founder and Exec. Creative Director, Cat How, on our latest rebrand for SauceLabs and how we created our “retro-futurist” illustrations.

Creative Boom feature our rebrand for SauceLabs, writing: "How&How elevates the SAAS platform giant with an elegant, code-inspired brand identity"

Creative Review interview our Founder and Exec. Creative Director, Cat How, on How&How's pioneering approach to gender equality in our studio. Discussing the pros and cons of total salary transparency.

Today is Friday… and our team are being paid to take the day off. At How&How all full-timers operate on a 9-day fortnight, meaning we pay our team to take every other Friday off in order to rest, relax and recuperate. With absolutely no change to their salary :)

The Brand Identity feature our Amphico rebrand, writing: "How&How adorn their pro-bono identity for Amphico with watery inktraps and lotus-inspired imagery."

Read more about how we designed and built a fully responsive Headless CMS website for On the Edge...

Sometimes it surprises people how financially powerful good design can be to their business. So it’s always nice to see how our rebrands have significantly helped our partner’s win funding, reach Unicorn status or just be considered… HOT.

Mindsparkle Magazine jump on a plane to Portugal and interview our Founders, Rog and Cat How, in our Lisbon studio.

Creative Boom asked us for our thoughts on why, and what, clients often undervalue about graphic design. We had some advice :)

The Brand Identity feature our Emm rebrand writing: "How&How turn the tide on female healthcare in their vibrant identity for femtech revolutioner, Emm"

Nikky Lyle interviews our Founder, Cat How, about her journey in building a successful agency, and what she looks for when hiring candidates for How&How.

LSN: Global interview our founder Cat How and Jun Kamei, founder of Amphico, on our rebrand and how material innovation will accelerate the leisure sector’s move to a sustainable future.

Our editorial for Creative Boom on our belief in the value of branding. We ask the question: if yesterday's brands were all about repetition, what are they today?

Trend forecasters, LSN:Global, showcase our new rebrand for mono-material outdoor company Amphico.

2022 saw us steadily build our B-Corp points up to the golden prize of 80, constantly adding new policies, ways of working and goals for people & planet to weave into the fabric of our business. Here are some of the policies we've now implemented...

Design Week invite our Founder and Exec. Creative Director, Cat How, to predict the trends she sees emerging in the coming year. Asking: what will branding look like in 2023?

It's Nice That feature our latest work for mono-material pioneers, Amphico, writing: "Amphico’s rebrand spotlights the outdoor industry’s recycling problem and the material tackling it."

Happy New Year! Here's to 2023 🥳

Design publication, The Dieline, feature our rebrand of Emm, writing: "Branding agency How&How worked with Emm to develop a brand strategy that reflects period's cyclical nature."

The Brand Identity feature our latest rebrand for Veriff, writing "How&How’s strategic identity for Veriff conveys the purpose-driven ethos of transparency and trust."

Creative Boom interview our founder and creative director, Cat How, for this piece, writing where she explains how her team crafted a visceral new visual identity for this groundbreaking new device.

Design Week feature our latest work for Emm, and celebrate our rebrand of the world’s first smart menstrual cup!

It's Nice That have chosen to feature our Eat Less Plastic work as part of their selection of publications, research projects, fonts and campaigns that respond to the future-proofing of our industry and planet.

When It's Nice That featured our Eat Less Plastic campaign as part of COP27 last week, we realised that despite being a campaign spun up by our team pro bono in 2020, it still had even more pressing relevance today...

Design Week feature our rebrand for flyp, interviewing our founder and creative director, Cat How, on creating a new design system to help the company in its bid to turn the housing market on its head.

All hail the property revolution! LS:N Global and The Future Laboratory have written about our recent rebrand for flyp.

A snapshot of the branding work we did for a vibey Austrian street food and techno bar brand inspired by the founder's love of falafels and DJing.

The Brand Identity asked us our thoughts on how to manage difficult clients. We told them: “There is no such thing as a difficult client. We work with every client to set up a process that works for them, in order for us to get what we all need to make progress and great work.” 

We created this because we liked how it made us think differently about the Planet. Changing perceptions is important. As a studio it’s our mission to find different ways of visually communicating the urgency of the climate emergency. Onwards.

Lovers Magazine interview our Founder and Exec. Creative Director, Cat How, on her daily routine and the path that took her into design.

We love Europe, but we love America too. 🌴 This is why we’re NOW opening a studio in LA!

It may be rainy, but we still love it. 🌧 Here are some reasons why one of our studios is based in LONDON!

Sunshine for 300 days a year? 😎 Here are some of the reasons why one of our studios is based in LISBON!

Design Week feature our latest rebrand for Estonian tech unicorn, Veriff. "How&How creates new hologram-inspired identity for verification platform Veriff," writes Henry Wong.

Our Founder and Exec. Creative Director, Cat How, discusses Salaries, Secrecy & Lies in this explosive NDA podcast. She chats with host Katie Cadwell about things people are too afraid to ask around this taboo subject.

Pot washer. Journalist. Drug dealer. Lawyer. Builder. Cigarette packer. Librarian. Top 40 Chart Show Producer. Supermarket ‘cheese cube’ promoter. Ice cream dolly. Fish gutter. Sandwich delivery driver. Bartender. Erm, Royal Money Counter? At How&How we've had all these jobs, and we think it makes us a more diverse (and interesting) team. Oddjobber? Come join us!

Design Week interviewed us about our journey to B-Corp. Our Founder Cat How explains how, “It has made us adopt policies and initiatives that we wouldn’t have even thought of, which is 100% a fantastic thing.”

The Brand Identity feature our rebrand for tree-planting app, Freetree writing "How&How bring character and comprehension to commerciality in Freetree’s playful identity system."

At H&H we're incredibly proud of our Open, Equal & Transparent Pay Brackets. We publish all our salary tiers internally and the same job roles are paid exactly the same. Irregardless of gender. Because we think that's fair.

Cat How chats to If You Could and offers five practical steps to help designers level up in their creative careers.

It's Nice That feature our Freetree rebrand writing, "How&How’s tree-planting app rebrand is full of floofy foliage that pops with fuzziness when you click."

Design Week interview our creative director, Cat How, about our latest rebrand for Freetree writing "How&How helps tree-planting app Freetree grow with “fuzzy” rebrand".

Creative Boom interview our Founder and Exec. Creative Director, Cat How, on our latest rebrand for Freetree and how the studio "asked to be paid in 60,000 trees" instead for the job.

We give every member of our team £1000 (€1200) a year each to spend on any courses, training initiatives or programs which can help them grow, develop and explore their practice.

It's Nice That's latest publication, If You Could, interviewed us about the pros and cons of setting up two studios across Europe in London and Lisbon.

The Brand Identity interview our Founder and Exec. Creative Director, Cat How, on our studio's new pro bono environmental initiative. “We want GetSet to be a positive, exciting opportunity to tackle something scary,” she explains.

Some illustration explorations looking at shifting perspectives and scales we created as part of brand dev last week ✏️

Playing around with ProCreate as part of some illustration experiments for a new rebrand.

We're big fans of It's Nice That so was great to see a piece on our GetSet initiative (called "People & Planet") by editor Matt Alagiah for Extra Nice featured on the publication this week.

As part of an ongoing rebrand we’ve been looking at lots of leaves and the stuff that lives on them. Here are some illustration experiments we worked on last week 🌱🐞🐛🪲

If your startup is creating solutions for people and planet then apply for our free rebrand initiative this quarter!

2022 has been our busiest year yet. Because of that we, er, decided to take more time off. Back in January we started a 9-day fortnight where every other Friday we're paid to put our feet up! We're off today. Here's what some of us got up to last time ✌️

Design Week interview our Founder and Exec. Creative Director, Cat How, on our mission of assigning £200,000 of our budget every year to four climate-related start-ups.

GetSet is our studio-funded pro-bono environmental initiative. Find out what, why and how we set it up here →

It’s a question we’re often asked, and our answer is often sniffed at. Believe what you like. Because we believe, yes. Yes it can. Creativity and brand-building are some of the most powerful tools we have at our disposal. That's why we launched GetSet!

After months of hard work, we’ve launched GetSet—our studio-funded environmental initiative where we’re contributing £200,000 to four climate-tech startups in 2022. Come join us!

Last week saw us launch the new redesign and website for Swedish fintech Intergiro, using the latest technologies in the field of Static Site Generation—resulting in increased performance, security and site speed.

Our Founder, Cat How, was interviewed by the team at Briefbox on the importance of using your head while following your heart.

Our disruptive rebrand for On the Edge makes it onto The Brand Identity this week.

It's Nice That have written a full studio feature about us. Jenny Brewer's article covers three new branding projects, from a bouncy ad agency to a Swedish fintech via floaty seaweed forests.

Our rebrand for On the Edge is featured in LSN:Global's The Future Laboratory. Their insight on our work: "When communicating issues related to the environment, avoid overused branding and messaging. Instead, implement positive and future-facing cues that will engage new audiences."

Out with the old… Happy New Year everyone 🎊

Print Magazine feature our rebrand for On the Edge, writing how we "bring the outside into the digital realm."

Design Week interview Cat How, our Creative Director, on our latest rebrand for conservation charity, On the Edge. Henry Wong writes how the rebrand "features elements inspired by the natural species the organisation hopes to protect."

We’ve been working from the London, Lisbon and LA Second Home locations since we started, growing alongside the plants in their beautiful offices. Earlier this year, we worked alongside their in-house Marketing team on a series of animations and motion graphics for their social media.

Print Mag feature our rebrand for Hotjar, writing how we "helped Hotjar’s branding go from Tinder look-a-like to a strong identity system."

Penguin Books commissioned us to design a six-week Winter Campaign for Ladybird Books—Penguin’s imprint of children’s books for 0-7s. Our Little Big Year campaign examined 2020 through the lens of data visualisations, using warmth and humour to help visualise a complicated and difficult year.

Scent is complex and personal. Searching for one is hard. We reimagined Kaorium as the Scent Sommelier, blending Japanese artistry with AI to create an identity that celebrates the brand's innovative yet intimate approach.