Most companies building complex technology can explain what they do.
Fewer can make anyone feel why it matters.

The explanation is fluent — the team is credible, the market is real. But somewhere between what's been built and what the world believes, the signal breaks down.

The usual response is to hire a brand agency. Compress everything into a tagline. Redesign the website. Shoot a launch film. It helps for a month. Then the same problem returns — because the problem was never the surface. It was the structure underneath.

When the investor narrative says one thing, the customer story says another, and the careers page says a third, that's not a communications problem. It's a coherence problem. No amount of polish fixes architecture. The tagline doesn't hold because there's nothing underneath it to hold.

What's missing is narrative architecture — the structural logic underneath how a company explains itself. Not a deck. Not a brand book no one opens after launch week. Decision-grade narratives your team can actually move on.