“ Many people happily eat the same foods for breakfast day after day, yet seek more variety in the foods they eat for lunch and dinner.“ But why? Carey K. Morewedge [pictured] who is a Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar in the Questrom School of Business at Boston University, US […]
Tag: breakfast
The breakfast-cereal bat comes to roost at the museum
The pipistrelle bat (Pipistrellus pipistrellus) that made headlines (and this blog) in Germany last November, after the Chemisches und Veterinäruntersuchungsambt (CVUA-Stuttgart) reported its find in a box of breakfast cereals, is in the news again. The mummified insectivore is now a registered specimen (NMR 9990- 03109) in the Natural History Museum of Rotterdam, the Netherlands. […]
RARE (MRI) experiments scan cereals with milk.
Only a handful (or less) of scientific investigators have ever utilised MRI techniques to track hydration in milky breakfast cereals.But a team of experimenters from Madrid (in collaboration with Nestlé, Switzerland) have done just that. They were working on the basis that : “When they are soaked in milk, they may present lost [sic] of […]
Die Fledermaus in the breakfast cereal
Chemischen und Veterinäruntersuchungsämter (CVUA) in Stuttgart, Germany, issued a report about a recent investigation. Translated (automatically, by Google) into English, it begins: Surprise at breakfast A report from our laboratory work Consumers found mummified bat in wholegrain wheat flakes A curious appeal trial was recently presented to us: consumers had in their “mini Zimties whole […]
