Headline Power: Wine + Cheese + Cognitive

A new press release demonstrates how to draw attention (as yours is drawn right now) to a press release by including the words “wine”, “cheese”, and “cognitive” in the headline: Diet modifications — including more wine and cheese — may help reduce cognitive decline, study suggests Date: December 10, 2020 Source: Iowa State University Summary: […]

The entomologist who seduced malaria mosquitoes with cheese

“Bart Knols, the entomologist who seduced the mosquito mosquito with cheese” says the headline of this Telemetro [Panama] profile of Ig Nobel Prize winner Bart Knols and his innovations against malaria. The 2006 Ig Nobel Prize for biology was awarded to Bart Knols (of Wageningen Agricultural University, in Wageningen, the Netherlands; and of the National Institute for Medical […]

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