Improbable products (with mistakes) increase product preferences (research study)

“[…] we find that consumers actually prefer products that were made by mistake to otherwise identical products that were made intentionally.” – explain the researchers behind a new study to be published in the Journal of Consumer Research. The research team performed a series of experiments which described to participants various mistake-prone scenarios, e.g. one […]

Behold a work of Error: “contributing to business success”

Brett M. Error [pictured here] and Christopher Reid Error hold many patents. Here’s one: “Assigning value to elements contributing to business success,” Brett M. Error and Christopher Reid Error,US patent 7603373 B2, granted October 13, 2009. The patent document explains, patiently: “The present invention is related to tracking Website usage as it correlates With business success, […]

Improbable Research