Overwrapping and overpackaging can be overstimulating. This study probes the phenomenon of overpackaging, and probes the psyches of some of the people involved and affected by overpackaging: “Thoughtful or Thoughtless? Asymmetric Attitudes of Gift-Givers and Gift-Recipients Toward Overpackaged Gifts,” Haijiao Shi, Rong Chen, and Bingqing (Miranda) Yin, Journal of Retailing, epub 2024. The authors explain: […]
